Promotora Sultana
Pino Suarez Nte. No. 1202,
Monterrey, 64000,
Mexico
Monterrey, 64000,
Mexico
52 8 1838 9000
Professional Services
Promotora Sultana Technographics
Promotora Sultana Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Promotora Sultana and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 Promotora Sultana employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Promotora Sultana has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, VTEX eCommerce for eCommerce in 2020, SAP Customer Data Cloud (ex Gigya) for Customer Data Platform in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Promotora Sultana is running and its propensity to invest more and deepen its relationship with Cisco Systems , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Promotora Sultana revenues, which have grown to $231.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Promotora Sultana intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Promotora Sultana Tech Stack and Enterprise Applications
Promotora Sultana Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Promotora Sultana deployed Cisco Webex Meetings as its web conferencing platform. The deployment uses Cisco Webex Meetings in the Audio Video and Web Conferencing category and is embedded on the corporate website to provide customer facing meeting access for client sessions and external consultations.
The implementation leverages standard Audio Video and Web Conferencing capabilities such as video meetings, audio bridging, screen sharing, scheduled meeting links, and cloud recording to support client consultations. Cisco Webex Meetings was configured to enable browser based meeting joins and meeting initiation directly from the website, reducing friction for external participants.
Operational coverage prioritized customer engagement and remote collaboration within Promotora Sultana professional services delivery across Mexico. Governance focused on meeting access controls and user provisioning workflows, and the website integration created a direct channel for client initiated sessions and webinar style group meetings.
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Promotora Sultana eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VTEX | Legacy | VTEX eCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Promotora Sultana implemented VTEX eCommerce on its public website, deploying VTEX eCommerce to power the companys online storefront and catalog capabilities. The deployment underpins the Famsa retail presence in Mexico and centralizes digital catalog, pricing, and promotional execution for the corporate eCommerce channel.
The VTEX eCommerce implementation centers on standard eCommerce functional modules including storefront and content management, product catalog and SKU management, checkout and payment orchestration, order management, and promotions and merchandising capabilities. Configuration work emphasized catalog taxonomy, pricing rules, promotional engines, and storefront templates to align with retail merchandising and digital marketing workflows.
Operational coverage extends across digital commerce, merchandising, customer service, and marketing teams to manage online order capture, product information, pricing and fulfillment workflows through the VTEX eCommerce platform. Governance focused on commerce operations and merchandising process ownership to coordinate content updates, promotional calendars, and order handling procedures within the eCommerce operating model.
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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Promotora Sultana CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Customer Data Cloud (ex Gigya) | Customer Data Platform | CRM | n/a | 2014 | 2014 |
In 2014 Promotora Sultana deployed SAP Customer Data Cloud (ex Gigya) on its public website, establishing a Customer Data Platform capability to manage customer identities and consent at the digital storefront. The implementation is centered on web-based identity and access capture, using the SAP Customer Data Cloud application to provide registration, authentication, and profile management services directly within the site user flows.
Functionally the deployment emphasizes customer identity and access management, registration as a service, profile stitching and unification, and consent and preference management consistent with a Customer Data Platform. Operational coverage is focused on the company website in Mexico and supports e-commerce and digital marketing workflows, with control and administration managed by the corporate digital teams. Governance for the implementation is oriented around centralized profile and consent controls delivered through the SAP Customer Data Cloud, and technical architecture relies on the application s web integration model to instrument front-end registration and session flows.
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Promotora Sultana ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Promotora Sultana PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Promotora Sultana IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Promotora Sultana
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Apps Being Evaluated by Promotora Sultana Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Promotora Sultana IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Promotora Sultana digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Promotora Sultana Technographics
Promotora Sultana is a Professional Services organization based in Mexico,
with around 7000 employees and annual revenues of $231.1 million.
Promotora Sultana operates a diverse technology stack with applications such as
Cisco Webex Meetings, VTEX eCommerce and SAP Customer Data Cloud (ex Gigya),
covering areas like Audio Video and Web Conferencing, eCommerce and Customer Data Platform.
Promotora Sultana has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, VTEX and SAP.
Promotora Sultana recently adopted applications including
Slack Connect in 2022, Microsoft Clarity in 2022 and MailUp in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Promotora Sultana’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Promotora Sultana’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Promotora Sultana technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.