San Francisco, 94104, CA,
United States
Protocol Labs Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Protocol Labs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Protocol Labs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Protocol Labs has purchased the following applications: Countly for Analytics and BI in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2022, Intuit Mailchimp for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Protocol Labs is running and its propensity to invest more and deepen its relationship with Countly , Google , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Protocol Labs revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Protocol Labs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Countly | Legacy | Countly | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022, Protocol Labs implemented Countly on their website to centralize web analytics and behavioral telemetry. The deployment positioned Countly as the primary Analytics and BI application for site-level event capture and reporting, with a focus on supporting marketing and product stakeholders responsible for content engagement and developer outreach.
Countly was configured to collect client-side web events using the Countly JavaScript SDK and pageview telemetry, enabling event-based tracking, sessionization, funnel analysis, cohort segmentation, and customizable dashboards. The implementation emphasized an event taxonomy and configurable dashboard views to deliver analytics aligned with user journeys and content sections, with Countly providing the Analytics and BI instrumentation and visualization layer.
Operational coverage was limited to the Protocol Labs website front-end, with phased page-level instrumentation and dashboard provisioning for internal teams. Governance centered on tagging standards and instrumentation controls to maintain consistent event naming across marketing, product, and developer relations, while analytics governance and dashboard configuration constituted the primary operational processes for Countly.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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