Puma Germany
Puma Germany Technographics
Puma Germany Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Puma Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2154 Puma Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Puma Germany has purchased the following applications: RadiusOne AR Suite for AR Automation in 2020, Busuu for Business for Learning and Development in 2022, LogMeIn BoldChat for Chatbots and Conversational AI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Puma Germany is running and its propensity to invest more and deepen its relationship with HighRadius , Afterpay , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Puma Germany revenues, which have grown to $923.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Puma Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Puma Germany Tech Stack and Enterprise Applications
Puma Germany ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HighRadius | Legacy | RadiusOne AR Suite | AR Automation | ERP | n/a | 2020 | 2020 |
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Payment Processing | ERP |
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2023 | 2023 |
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Payment Processing | ERP |
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2024 | 2024 |
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Puma Germany HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Busuu for Business | Legacy | Busuu for Business | Learning and Development | HCM | n/a | 2022 | 2022 |
In 2022 PUMA Germany acquired a global Busuu for Business licence through People Development, deploying Busuu for Business as a Learning and Development application to provide language learning to employees worldwide including retail staff. The program was positioned by People Development and L&D to support inclusion, internal mobility and improved store to customer communication across markets.
The rollout emphasized app based courses and live lesson support delivered through the Busuu for Business platform, combining mobile self paced lessons with scheduled live teacher sessions and content focused on English for retail operations. Module usage is noted to concentrate on Live Lessons and English focused retail content based on the L&D description, aligning functional terminology with language learning workflows and employee engagement pathways.
Governance and operational coverage were retained within PUMA's People Development and L&D organization, with a single global licence providing access for retail and corporate employees worldwide. The initiative is documented as contributing to improved employee satisfaction and it received an eLearning award for the roll out, reflecting adoption and recognition within PUMA Germany's learning ecosystem.
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Puma Germany AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | LogMeIn BoldChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Puma Germany Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Puma Germany Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2023 | 2023 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2017 | 2017 |
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Puma Germany eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2012 | 2012 |
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Personalization and Product Recommendations | eCommerce |
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2011 | 2011 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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Product Information Management | eCommerce |
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2023 | 2023 |
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Puma Germany SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Order Management | SCM |
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2023 | 2023 |
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Puma Germany CRM
Puma Germany ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Performance Management | ITSM |
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2011 | 2011 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Puma Germany PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Apps Development | PaaS |
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2011 | 2011 |
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Apps Development | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Puma Germany IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2015 | 2015 |
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Domain Name System (DNS) | IaaS |
|
2019 | 2019 |
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Puma Germany CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2011 | 2011 |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2015 | 2015 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2019 | 2019 |
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Secure Web Gateways (SWG) | CyberSecurity |
|
2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Puma Germany
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Puma Germany Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Puma Germany IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Puma Germany digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Puma Germany Technographics
Puma Germany is a Retail organization based in Germany,
with around 2154 employees and annual revenues of $923.0 million.
Puma Germany operates a diverse technology stack with applications such as
RadiusOne AR Suite, Busuu for Business and LogMeIn BoldChat,
covering areas like AR Automation, Learning and Development and Chatbots and Conversational AI.
Puma Germany has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HighRadius, Busuu for Business and GoTo (formerly LogMeIn).
Puma Germany recently adopted applications including
Klarna Payments in 2024, Google Workspace (Formerly Google G-Suite) in 2024 and Miro in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Puma Germany’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Puma Germany’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Puma Germany technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.