Punt Roma
Punt Roma Technographics
Punt Roma Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Punt Roma and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15000 Punt Roma employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Punt Roma has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2007, SAP Retail for Retail Management in 2012, SAP Commerce Cloud (ex Hybris) for eCommerce in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Punt Roma is running and its propensity to invest more and deepen its relationship with SAP , Brevo , Sinch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Punt Roma revenues, which have grown to $650.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Punt Roma intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Punt Roma Tech Stack and Enterprise Applications
Punt Roma ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2007 | 2007 |
In 2007, Punt Roma implemented SAP ERP ECC 6.0. The deployment established SAP ERP ECC 6.0 as an ERP Financial platform to consolidate core finance and retail transaction processing for the fashion wear business in Spain.
The implementation centered on SAP Retail capabilities within ECC 6.0 alongside core financial modules, with Finance and Controlling configured for statutory accounting and internal cost reporting, and Materials Management and Sales and Distribution aligned to procurement, inventory and sales workflows. Retail-specific functionality addressed merchandising, assortment planning and pricing controls consistent with fashion retail operations, and master data consolidation was a key configuration focus.
Operational coverage concentrated on Punt Roma retail operations and corporate finance functions across Spain, using ECC 6.0 as the transactional backbone for store and headquarters processes. The architecture emphasized centralized master data and standardized ledgers to support cross functional processes between merchandising and accounting.
Governance established centralized process ownership for finance and retail master data, formal transport and change control for configuration, and structured cutover and training for merchandising and finance teams. SAP ERP ECC 6.0 served as Punt Roma's primary ERP Financial system and the configured SAP Retail modules provided the functional basis for ongoing retail operations management.
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Punt Roma ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Retail | Retail Management | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012 Punt Roma implemented SAP Retail to consolidate its retail technology stack under a Retail Management framework across its Spanish operations. The deployment of SAP Retail was positioned to unify core retail processes for a company with approximately 15,000 employees and to provide a single application layer for merchandising, store operations, replenishment and inventory control.
The SAP Retail implementation encompassed standard Retail Management functional capabilities including article master and article lifecycle management, assortment and merchandise planning, pricing and promotions configuration, replenishment and store inventory management, and store operations support with point of sale alignment. Configuration work focused on retail-specific master data structures and business rules to support category and assortment workflows along with pricing and promotion calendars.
Integrations were implemented in line with retail operations needs, focusing on connectivity between SAP Retail and store point of sale systems, distribution center replenishment flows, and back-office financial and procurement processes. The implementation narrative emphasizes operational coverage across merchandising, supply chain, store operations and finance teams, with data harmonization and master data governance as primary operational concerns.
Governance for the rollout included centralized retail IT coordination and defined merchandising process ownership, supported by a Senior Consultant with SAP Retail specialization. Change efforts centered on embedding retail process workflows, establishing master data governance, and phased adoption aligned to operational units rather than technical replatforming milestones.
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Punt Roma eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, Punt Roma deployed SAP Commerce Cloud (ex Hybris) on its public website. The SAP Commerce Cloud application functions as the core eCommerce platform for Punt Roma, delivering storefront and product catalog capabilities under the eCommerce category.
The implementation centers on standard commerce modules including product catalog and catalog management, shopping cart and checkout flows, promotions and pricing configuration, search and merchandising, and content management for the web storefront. SAP Commerce Cloud is used to manage product assortments and merchandising rules, and to support customer facing digital commerce workflows and personalization within the online store.
Architecturally the solution is delivered as a cloud hosted commerce platform fronting Punt Roma's website, with API based integration touchpoints expected for payment gateways, product information management, order management and customer service systems. Operational coverage spans the digital commerce, merchandising, marketing and customer service functions, with the platform serving as the centralized commerce engine for online sales.
Governance is oriented around centralized commerce operations and content workflows, with merchandising and digital teams controlling catalog updates and promotional campaigns through the SAP Commerce Cloud interface. Release and content change processes are organized to align website updates with merchandising calendars and online marketing activities.
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Punt Roma CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
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Marketing Automation | CRM |
|
2020 | 2020 |
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Punt Roma PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
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Punt Roma IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
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|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
Punt Roma CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Punt Roma
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Director Comercial | Director | Finance | |
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Finance Manager | Manager | Finance | |
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Sap Retail - Senior Consultant | Manager | IT | |
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IT Manager | Manager | IT | |
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General Manager | Manager | Finance | |
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Apps Being Evaluated by Punt Roma Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Punt Roma IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Punt Roma digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Punt Roma Technographics
Punt Roma is a Retail organization based in Spain,
with around 15000 employees and annual revenues of $650.0 million.
Punt Roma operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP Retail and SAP Commerce Cloud (ex Hybris),
covering areas like ERP Financial, Retail Management and eCommerce.
Punt Roma has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP.
Punt Roma recently adopted applications including
SendinBlue in 2020, Microsoft Azure Cloud Services in 2019 and Pathwire MailJet in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Punt Roma’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Punt Roma’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Punt Roma technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.