Pura
2100 W Pleasant Grove Blvd Ste 600,
Pleasant Grove, 84062, UT,
United States
Pleasant Grove, 84062, UT,
United States
1 855-394-5292
Consumer Packaged Goods
Pura Technographics
Pura Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pura and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 258 Pura employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pura has purchased the following applications: Google Pay for Payment Processing in 2023, Netgain NetAsset for Enterprise Asset Management in 2024, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pura is running and its propensity to invest more and deepen its relationship with Google , Apple , Netgain Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pura revenues, which have grown to $32.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pura intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pura Tech Stack and Enterprise Applications
Pura ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2023 | 2023 |
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Payment Processing | ERP |
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2023 | 2023 |
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Pura ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Netgain Solutions | Legacy | Netgain NetAsset | Enterprise Asset Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Pura implemented Netgain NetAsset as part of an Enterprise Asset Management program, deploying Netgain NetAsset together with NetClose and NetLease to centralize fixed asset and lease accounting for its finance team in Utah. The deployment focused on automating depreciation schedules and streamlining lease accounting workflows, positioning Netgain NetAsset as the authoritative fixed asset register and depreciation engine for the finance function.
Configuration centered on Netgain NetAsset depreciation automation and lease journal processing, with NetClose and NetLease supporting period close orchestration and lease accounting entries. Functional capabilities implemented include automated depreciation schedules, centralized asset master records, lease accounting processing, and expedited journal generation for month-end close tasks.
Operational scope covered Pura's finance organization in Utah and the month-end close process, with governance changes to centralize fixed asset and lease accounting on Netgain NetAsset and to route depreciation and lease journals through the new application. The Netgain case study reports faster month-end close and that NetAsset depreciation and lease journal processing now take minutes, improving accuracy and audit readiness for the finance function.
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Pura Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Pura eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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eCommerce Fraud Protection | eCommerce |
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2025 | 2025 |
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eCommerce Fraud Protection | eCommerce |
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2025 | 2025 |
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eCommerce | eCommerce |
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2024 | 2024 |
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eCommerce | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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Product Review Management | eCommerce |
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2023 | 2023 |
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Pura CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2020 | 2020 |
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Customer Analytics | CRM |
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2023 | 2023 |
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Customer Data Platform | CRM |
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2023 | 2023 |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Engagement, Customer Loyalty | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2025 | 2025 |
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Customer Support | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2025 | 2025 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2024 | 2024 |
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PR and Media Communication | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2020 | 2020 |
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Pura ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2023 | 2023 |
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Application Performance Management | ITSM |
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2024 | 2024 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Pura TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2024 | 2024 |
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Pura PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Pura IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Cloud Storage | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Pura CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Pura
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Pura Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pura IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pura digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Pura Technographics
Pura is a Consumer Packaged Goods organization based in United States,
with around 258 employees and annual revenues of $32.0 million.
Pura operates a diverse technology stack with applications such as
Google Pay, Netgain NetAsset and Cisco Webex Meetings,
covering areas like Payment Processing, Enterprise Asset Management and Audio Video and Web Conferencing.
Pura has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Netgain Solutions and Cisco Systems.
Pura recently adopted applications including
NoFraud in 2025, Signifyd in 2025 and FullStory in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pura’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pura’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pura technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.