AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Purple Communications Tech Stack and Enterprise Applications

Purple Communications ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sage Microsoft Dynamics GP Sage Intacct ERP Financial ERP n/a 2016 2016
In 2016, Purple Communications implemented Sage Intacct as its ERP Financial system, replacing Microsoft Dynamics GP and centralizing core financial operations. The deployment established Sage Intacct as the company ledger of record for revenue, expense, and cash reporting across the organization, aligning with the Controller and accounting team’s daily transaction workflows. The Sage Intacct implementation encompassed core functional modules consistent with ERP Financial use, including the general ledger, accounts receivable, accounts payable, cash management, and financial reporting. Configuration work emphasized high-volume accounting processes encountered at Purple Communications, such as corporate credit card accounting for AMEX and BB&T, daily bank wire and ACH transaction setup and recording, and support for Concur expense management administration and employee travel and expense workflows. Operational coverage extended across the company’s US finance and accounting functions, with close handoffs to HR for employee card provisioning and reimbursement approvals, and coordination with external CPAs for sales/use, property, and corporate tax filings. Sage Intacct served as the system where bank transactions and GL entries were recorded and reconciled, while Concur remained the primary expense capture and employee-facing travel policy enforcement tool. Governance and process changes were implemented under Controller oversight, designating an internal Concur administrator and an Accounts Specialist responsible for reconciliations, past-due follow-up, and maintaining tax filing schedules. The rollout emphasized procedural ownership for corporate card lifecycle management, wire initiation approvals, and forwarding of statutory notices to tax preparers, embedding Sage Intacct into established accounting, tax, and cash management workflows.
Purple Communications AI-Powered Application
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Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Salesforce Chat (formerly Salesforce Live Agent) Chatbots and Conversational AI AI-Powered Application n/a 2016 2016
In 2016, Purple Communications implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website. The implementation is recorded under the Chatbots and Conversational AI category and targeted web-based customer engagement for the 1,200 employee Media company headquartered in the United States. The deployment embedded Salesforce Chat as a customer-facing chat widget and configured standard conversational capabilities including real-time chat routing, session handling, pre-chat data capture, queue-based routing, agent-facing chat console, chat transcripts, and templated responses to standardize support interactions. Configuration focused on chat button placement, pre-chat forms, routing rules, and agent console workflows consistent with Salesforce Chat operational patterns. Operational scope centered on website-driven customer support and sales inquiry workflows, with contact center agents using the Salesforce Chat console to manage concurrent conversations and escalate sessions into existing support processes. Governance work emphasized chat handling procedures, routing policy definition, and transcript retention to align conversational operations with contact center practices.
Purple Communications Collaboration
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VAR/SI
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Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2020 2020
In 2020, Purple Communications deployed Cisco Webex Meetings on its website. Cisco Webex Meetings is being used as the company Audio Video and Web Conferencing platform to deliver web-based meeting access and real-time audiovisual collaboration for internal staff and external participants. The implementation is focused on an embedded web join experience surfaced from the corporate site, enabling browser-based meeting entry and hosted session orchestration without additional desktop-only workflows. The deployment leverages core Cisco Webex Meetings capabilities including scheduling and calendar invites, HD video and audio, screen sharing and presenter controls, participant management and meeting recording, along with meeting security controls and host role management. Governance and operational workflow adjustments centered on standardizing meeting provisioning and moderation, aligning IT and communications controls for consistent administration of the Audio Video and Web Conferencing environment.
Purple Communications CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Marketing Automation CRM 2016 2016
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Purple Communications IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Purple Communications

First Name Last Name Title Function Department Email Phone
Accounts Receivables Specialist Manager Finance
Accounts Receivables Specialist Manager Finance
Accounts Receivable Specialist Manager Finance

Apps Being Evaluated by Purple Communications Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Purple Communications IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Purple Communications digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Purple Communications Technographics
Purple Communications is a Media organization based in United States, with around 1200 employees and annual revenues of $100.0 million.
Purple Communications operates a diverse technology stack with applications such as Sage Intacct, Salesforce Chat (formerly Salesforce Live Agent) and Cisco Webex Meetings, covering areas like ERP Financial, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Purple Communications has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Sage, Salesforce and Cisco Systems.
Purple Communications recently adopted applications including Salesforce Sales Cloud in 2021, Cisco Webex Meetings in 2020 and Amazon EC2 in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Purple Communications’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Purple Communications’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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