Purple Communications Technographics
Purple Communications Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Purple Communications and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Purple Communications employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Purple Communications has purchased the following applications: Sage Intacct for ERP Financial in 2016, Salesforce Pardot for Marketing Automation in 2016, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Purple Communications is running and its propensity to invest more and deepen its relationship with Sage , Salesforce , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Purple Communications revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Purple Communications intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Purple Communications Inc. is a leading U.S. provider of video relay services (VRS), captioning services, video remote interpreting (VRI), and on-site interpreting services. Purple offers government and non-profit agencies, educational and medical institutions, SMB and larger enterprise clients, and consumers a wide array of services to meet their different communications needs at home, in the office, and on the go.
Purple Communications Tech Stack and Enterprise Applications
Purple Communications ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Microsoft Dynamics GP | Sage Intacct | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Purple Communications implemented Sage Intacct as its ERP Financial system, replacing Microsoft Dynamics GP and centralizing core financial operations. The deployment established Sage Intacct as the company ledger of record for revenue, expense, and cash reporting across the organization, aligning with the Controller and accounting team’s daily transaction workflows.
The Sage Intacct implementation encompassed core functional modules consistent with ERP Financial use, including the general ledger, accounts receivable, accounts payable, cash management, and financial reporting. Configuration work emphasized high-volume accounting processes encountered at Purple Communications, such as corporate credit card accounting for AMEX and BB&T, daily bank wire and ACH transaction setup and recording, and support for Concur expense management administration and employee travel and expense workflows.
Operational coverage extended across the company’s US finance and accounting functions, with close handoffs to HR for employee card provisioning and reimbursement approvals, and coordination with external CPAs for sales/use, property, and corporate tax filings. Sage Intacct served as the system where bank transactions and GL entries were recorded and reconciled, while Concur remained the primary expense capture and employee-facing travel policy enforcement tool.
Governance and process changes were implemented under Controller oversight, designating an internal Concur administrator and an Accounts Specialist responsible for reconciliations, past-due follow-up, and maintaining tax filing schedules. The rollout emphasized procedural ownership for corporate card lifecycle management, wire initiation approvals, and forwarding of statutory notices to tax preparers, embedding Sage Intacct into established accounting, tax, and cash management workflows.
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Purple Communications CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Purple Communications AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Purple Communications implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website. The implementation is recorded under the Chatbots and Conversational AI category and targeted web-based customer engagement for the 1,200 employee Media company headquartered in the United States.
The deployment embedded Salesforce Chat as a customer-facing chat widget and configured standard conversational capabilities including real-time chat routing, session handling, pre-chat data capture, queue-based routing, agent-facing chat console, chat transcripts, and templated responses to standardize support interactions. Configuration focused on chat button placement, pre-chat forms, routing rules, and agent console workflows consistent with Salesforce Chat operational patterns.
Operational scope centered on website-driven customer support and sales inquiry workflows, with contact center agents using the Salesforce Chat console to manage concurrent conversations and escalate sessions into existing support processes. Governance work emphasized chat handling procedures, routing policy definition, and transcript retention to align conversational operations with contact center practices.
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Purple Communications Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2020 | 2020 |
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Purple Communications IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Purple Communications
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Accounts Receivables Specialist | Manager | Finance | |
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Accounts Receivables Specialist | Manager | Finance | |
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Accounts Receivable Specialist | Manager | Finance | |
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Apps Being Evaluated by Purple Communications Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||