PwC UK
The Capitol 431 Union Street,
Aberdeen, AB11 6DA,
United Kingdom
Aberdeen, AB11 6DA,
United Kingdom
44 12 2421-0100
Professional Services
PwC UK Technographics
PwC UK Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PwC UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25000 PwC UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PwC UK has purchased the following applications: Zebra BI for Power BI for Analytics and BI in 2023, SendPulse Chatbot for Chatbots and Conversational AI in 2025, Akamai CDN for Content Delivery Network in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PwC UK is running and its propensity to invest more and deepen its relationship with Zebra BI , SendPulse , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PwC UK revenues, which have grown to $7.39 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PwC UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PwC UK Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zebra BI | Legacy | Zebra BI for Power BI | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, PwC UK implemented Zebra BI for Power BI as part of its DaVinci data transformation program, using the Analytics and BI category to drive standardized reporting across its European practice. The engagement centered on embedding Zebra BI visuals into Microsoft Power BI workspaces to create reusable report templates and prototypes that align with enterprise reporting standards.
The implementation focused on finance and controlling use cases, specifically Europe-wide engagement reporting and contact-to-cash reporting, with Zebra BI for Power BI providing advanced visualizations and layout patterns for decision-ready dashboards. PwC used iterative wireframes and prototypes to refine visual and data layouts, improving user acceptance and accelerating stakeholder alignment during design reviews.
Integration was explicit between Zebra BI visuals and Microsoft Power BI, and the deployment provided standardized report artefacts for multiple territories and stakeholder groups across PwC Europe. Governance was managed through the DaVinci program, which centralized report templates, prototyping cadence, and rollout guidance to ensure consistent adoption and to deliver standardized, decision-ready reports for finance and reporting teams.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SendPulse | Legacy | SendPulse Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025, PwC UK is inferred to have implemented SendPulse Chatbot, based on SendPulse listing PwC among its enterprise customers. This association places SendPulse Chatbot within PwC UK's engagement tooling and anchors the deployment in the Chatbots and Conversational AI category.
The inferred SendPulse Chatbot deployment centers on conversational flow design, automated client communications, lead capture and qualification workflows, and orchestration with SendPulse marketing automation capabilities. Configuration is likely focused on multichannel messaging, rule based conversation branching, session state handling, and template driven message sequences consistent with Chatbots and Conversational AI functional patterns.
SendPulse cites use to support client communications and digital marketing workflows in EMEA, implying the operational scope includes regional marketing and client service teams at PwC UK. Integration touchpoints are inferred to include CRM synchronization and marketing automation triggers to route leads and surface engagement events to advisory and client servicing workflows, though specific integration targets are not disclosed by the vendor.
Governance for the inferred deployment is likely coordinated between digital marketing, CRM operations, and client service governance, with controls over conversation templates, compliance review for client communications, and phased configuration rollouts across EMEA teams. The narrative is drawn from vendor customer listings and infers use of the SendPulse Chatbot module rather than a disclosed PwC UK case study.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai CDN | Content Delivery Network | IaaS | n/a | 2014 | 2014 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2023 | 2023 |
|
|
|
|
|
Data Management Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2013 | 2013 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2024 | 2024 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2024 | 2024 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Tag Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2018 | 2018 |
|
|
|
|
|
Tag Management | CRM |
|
2015 | 2015 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Asset Management | Content Management |
|
2015 | 2015 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Endpoint Detection and Response (EDR) | CyberSecurity |
|
2014 | 2014 |
|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2022 | 2022 |
|
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Generative AI Platforms | AI Development |
|
2024 | 2024 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2018 | 2018 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2018 | 2018 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Insurance Claims Management | ERP Services and Operations |
|
2024 | 2024 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at PwC UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by PwC UK Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD PwC UK Technographics
PwC UK is a Professional Services organization based in United Kingdom,
with around 25000 employees and annual revenues of $7.39 billion.
PwC UK operates a diverse technology stack with applications such as
Zebra BI for Power BI, SendPulse Chatbot and Akamai CDN,
covering areas like Analytics and BI, Chatbots and Conversational AI and Content Delivery Network.
PwC UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zebra BI, SendPulse and Akamai.
PwC UK recently adopted applications including
SendPulse Chatbot in 2025, Salesforce Marketing Cloud Personalisation in 2024 and Salesforce Marketing Cloud in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PwC UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PwC UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PwC UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.