Quelle Technographics
Quelle Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Quelle and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Quelle employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Quelle has purchased the following applications: Microsoft 365 for Collaboration in 2019, OpenX OpenAudience for Digital Advertising Platform in 2018, Akamai mPulse for Application Performance Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Quelle is running and its propensity to invest more and deepen its relationship with Microsoft , OpenX Software , PubMatic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Quelle revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Quelle intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Quelle Tech Stack and Enterprise Applications
Quelle Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Quelle began using Microsoft 365. The corporate website includes references to Microsoft 365, and the deployment is classified in the Collaboration category to support cloud-hosted email, document collaboration and unified communications for Quelle’s workforce in Germany.
Microsoft 365 implementation centers on a tenant-based, cloud SaaS architecture and includes standard Collaboration modules such as Exchange Online email and calendaring, SharePoint Online intranet and document management, OneDrive file synchronization and Teams real-time chat and meetings, together with Office productivity applications. Operational scope covers corporate collaboration and communications across Quelle’s approximately 4,000 employees, with deployment patterns indicating centralized tenant administration, role-based user provisioning, access controls and content governance settings to manage sharing and retention. The narrative documents the relationship Quelle Microsoft 365 Collaboration supporting core corporate collaboration and communications functions.
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Quelle CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenX Software | Legacy | OpenX OpenAudience | Digital Advertising Platform | CRM | n/a | 2018 | 2018 |
In 2018, Quelle implemented OpenX OpenAudience as a Digital Advertising Platform on its consumer website, deploying the OpenX OpenAudience application to support audience management and ad operations. The implementation is explicitly tied to the Quelle website and is positioned to cover digital advertising workflows across the retailer's online storefront in Germany.
The deployment centers on core Digital Advertising Platform capabilities, including audience segmentation, on site behavioral signal capture, campaign activation, frequency management, and reporting and measurement modules. Configuration work focused on audience definitions, tag deployment for event collection, and rule sets for targeting and segmentation within OpenX OpenAudience.
Operational integration leverages standard category patterns, connecting OpenX OpenAudience outputs to programmatic channels and ad serving layers, while forwarding event data to analytics and customer systems for measurement and orchestration. The architecture uses client side tag deployment and event forwarding to downstream systems, with data flows scoped to web properties rather than external named platforms.
Governance and process work emphasized centralized ad operations and marketing ownership for audience governance, consent management alignment for German privacy requirements, and staged configuration controls for campaign rollout. Business functions impacted include marketing, e commerce merchandising, and ad operations, with implementation focused on institutionalizing audience segmentation and activation workflows within Quelle’s online advertising stack.
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Quelle ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai mPulse | Application Performance Management | ITSM | n/a | 2014 | 2014 |
In 2014, Quelle implemented Akamai mPulse to instrument its e-commerce website as part of an Application Performance Management initiative. The implementation centers on measuring real user experience on Quelle.de, linking browser-side telemetry to web operations and front-end engineering workflows that support the digital storefront.
Akamai mPulse is deployed via client-side JavaScript instrumentation embedded in site pages, collecting page timing, resource timing, render milestones, and session-level traces for frontend performance analysis. Operational coverage targets digital commerce and site reliability functions within Quelle's Germany operations, with governance focused on establishing monitoring dashboards, performance alerting, and incident triage workflows for web teams.
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Quelle IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Quelle CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Quelle
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| No data found | ||||||
Apps Being Evaluated by Quelle Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Quelle IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Quelle digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Quelle Technographics
Quelle is a Retail organization based in Germany,
with around 4000 employees and annual revenues of $1.00 billion.
Quelle operates a diverse technology stack with applications such as
Microsoft 365, OpenX OpenAudience and Akamai mPulse,
covering areas like Collaboration, Digital Advertising Platform and Application Performance Management.
Quelle has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, OpenX Software and Akamai.
Quelle recently adopted applications including
Microsoft Entra ID (formerly Azure Active Directory) in 2022, Adjust in 2021 and AGNITAS E-Marketing Manager in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Quelle’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Quelle’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Quelle technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.