Nashua, 3063, NH,
United States
RAPID Technographics
RAPID Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by RAPID and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 RAPID employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RAPID has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2013, Salesforce Marketing Cloud for Marketing Automation in 2020, Cloudflare CDN for Content Delivery Network in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RAPID is running and its propensity to invest more and deepen its relationship with Intuit , Salesforce , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RAPID revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RAPID intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
RAPID Tech Stack and Enterprise Applications
RAPID ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2013 | 2013 |
In 2013, RAPID implemented Intuit Quickbooks Enterprise as its ERP Financial system to centralize customer invoicing. RAPID is a 70 employee professional services firm headquartered in the United States, and the implementation was scoped to address billing and accounts receivable workflows across the organization.
The deployment emphasized invoicing and accounts receivable capabilities, with Intuit Quickbooks Enterprise configured for invoice generation, billing templates, customer statements, payment application, and general ledger posting. Recurring billing and batch invoice processing were configured to align with service billing cycles, and reporting structures were established to support financial close and receivables aging reviews.
Operational coverage focused on the finance, accounting, and project billing teams, using a single centralized Quickbooks instance to support company-wide billing and cash application. Configuration work included chart of accounts mapping and standardized invoice formats to streamline customer-facing billing.
Governance changes centered on formalizing billing ownership and approval workflows within the finance function, updating month-end close procedures, and documenting invoice issuance and dispute resolution processes. The implementation positioned Intuit Quickbooks Enterprise to serve as the primary ERP Financial backbone for RAPIDs customer invoicing and receivables operations.
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RAPID CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, RAPID implemented Salesforce Marketing Cloud to power Marketing Automation for website-driven marketing and lead capture. RAPID is a United States based Professional Services company of approximately 70 employees and $7,000,000 in revenue, and the implementation targeted the company website as the primary engagement surface.
The Salesforce Marketing Cloud deployment focused on core Marketing Automation capabilities including web tracking and lead capture, automated email campaign flows, audience segmentation and content personalization. Configuration work emphasized campaign templates, tracking scripts embedded on site pages, and automated workflows to convert web inquiries into nurture sequences.
Integrations were centered on the public website, with Marketing Cloud handling inbound form data and outbound messaging tied to site behavior. Operational scope was concentrated on marketing and business development functions, aligning web-driven contact capture with ongoing email programs and audience segmentation.
Governance and operations were structured for a small in-house marketing team, with template controls, campaign approval workflows and centralized campaign configuration to maintain consistency. The narrative reflects an implementation of Salesforce Marketing Cloud as the primary Marketing Automation layer on RAPID’s website, operated by internal marketing resources.
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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RAPID IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2015 | 2015 |
In 2015, RAPID implemented Cloudflare CDN as its Content Delivery Network to accelerate and protect its public website rapidmanufacturing.com. The deployment places Cloudflare CDN at the network edge to cache static assets and reduce origin load, establishing the external web presence delivery layer for the company.
Configuration work focused on DNS proxying into the Cloudflare control plane and edge caching rules, using standard CDN capabilities such as global content caching, HTTP compression, TLS termination, and request routing. Cloudflare CDN was configured to serve static assets and manage cache-control behavior at the edge, leveraging the provider's administrative controls for cache purges and configuration of security settings.
Operational ownership is held by RAPID's web operations or IT function, which manages DNS records, SSL certificate settings, and caching policies through Cloudflare's dashboard. The implementation positions Cloudflare CDN as the delivery and security front layer for RAPID's website, with ongoing operational tasks including policy updates, cache management, and monitoring via the Cloudflare control plane.
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RAPID CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at RAPID
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| CEO/PRESIDENT | CXO | Finance | ||||
| CFO | CXO | Finance | ||||
| COO | CXO | Finance | ||||
| VP Operations | VP | Operations |
Apps Being Evaluated by RAPID Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||