Rawlplug Technographics
Rawlplug Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rawlplug and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1803 Rawlplug employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rawlplug has purchased the following applications: Vodafone Business UC for Audio Video and Web Conferencing in 2023, FreshMail for Marketing Automation in 2016, Atlassian Jira Service Desk for IT Service Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rawlplug is running and its propensity to invest more and deepen its relationship with Vodafone , Microsoft , FreshMail or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rawlplug revenues, which have grown to $191.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rawlplug intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rawlplug Tech Stack and Enterprise Applications
Rawlplug Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vodafone | Legacy | Vodafone Business UC | Audio Video and Web Conferencing | Collaboration | Tela | 2023 | 2023 |
In 2023 Rawlplug moved to Vodafone Business UC to consolidate landline and mobile telephony and stop frequent outages affecting its UK customer service operations. Vodafone Business UC is RingCentral powered and is positioned in the Audio Video and Web Conferencing category as the central communications layer for Rawlplug customer service channels.
The deployment centralized core unified-communications capabilities, including enterprise voice routing, call queues and IVR style routing, presence and user provisioning, and audio and web conferencing features consistent with Vodafone Business UC functionality. Configuration focused on consolidating mobile and landline endpoints under a single dial plan and enabling hosted conferencing and collaboration tied to customer service workflows.
The solution was delivered via Tela as the implementation partner, with operational scope concentrated on Rawlplug customer service operations in the United Kingdom. Telephony consolidation through Vodafone Business UC stopped frequent outages and delivered zero downtime while enabling faster issue resolution, with Tela and Vodafone providing the provisioning and support pathways for incident handling and continuity.
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Collaboration | Collaboration |
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2015 | 2015 |
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Rawlplug CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreshMail | Legacy | FreshMail | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016 Rawlplug implemented FreshMail as its Marketing Automation solution and integrated the platform on its corporate website. The FreshMail deployment supports the companys digital marketing function, enabling subscription capture via embedded site forms and centralizing email communication for product marketing and customer outreach. The deployment reflects a cloud SaaS delivery model typical for Marketing Automation platforms.
Functional capabilities implemented with FreshMail include email campaign management, list segmentation, template design, automation workflows, and tracking and reporting for opens and clicks. Integration is realized through embedded signup forms and web tracking scripts on Rawlplugs site, allowing marketing teams to assemble segmented audiences and trigger automated sequences based on site interactions. Governance adjustments emphasize marketing operations ownership for campaign scheduling, subscription consent management, and contact hygiene, aligning operational workflow with standard Marketing Automation practices.
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Rawlplug ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2023 | 2023 |
In 2023, Rawlplug deployed Atlassian Jira Service Desk as a web facing ticketing layer for customer and internal service interactions. The Atlassian Jira Service Desk implementation is part of Rawlplug's IT Service Management tooling and is surfaced on the corporate website to enable external service requests and a customer self service channel.
Configuration focused on core IT Service Management modules including incident management, service request fulfillment, a self service portal, knowledge base linking, SLA rule configuration, and customizable request workflows. Atlassian Jira Service Desk was configured with role based permissions, request forms, automation rules and escalation paths to route tickets for triage and resolution. The deployment leverages the Jira Service Desk workflow engine to enforce approvals and status transitions across the ticket lifecycle.
Operational coverage includes internal IT support and customer facing support touchpoints, consolidating web submitted requests into centralized queues for assignment. Governance changes included defining request categories, approval workflows and SLA monitoring to codify responsibilities across support teams. Reporting and auditability were provisioned within Atlassian Jira Service Desk to track ticket status and recurring issues, supporting structured service management processes.
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Rawlplug PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Rawlplug
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Apps Being Evaluated by Rawlplug Executives
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