RBC Bank USA
8081 Arco Corporate Drive,
Raleigh, 27617, NC,
United States
Raleigh, 27617, NC,
United States
1 800-769-2553
Banking and Financial Services
RBC Bank USA Technographics
RBC Bank USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by RBC Bank USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9500 RBC Bank USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RBC Bank USA has purchased the following applications: Salesforce Marketing Cloud for Marketing Automation in 2017, Fiserv Frontier Reconciliation for Financial Consolidation and Close in 2014, Akamai CDN for Content Delivery Network in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RBC Bank USA is running and its propensity to invest more and deepen its relationship with Salesforce , Skai , Fiserv or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RBC Bank USA revenues, which have grown to $9.22 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RBC Bank USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
RBC Bank USA Tech Stack and Enterprise Applications
RBC Bank USA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, RBC Bank USA implemented Salesforce Marketing Cloud as its Marketing Automation platform. The deployment is centered on the corporate website for digital customer engagement, campaign delivery, and audience targeting tied to online channels.
Salesforce Marketing Cloud was configured to support marketing operations workflows typical for the Marketing Automation category, including campaign orchestration, journey orchestration, email marketing, segmentation and on-site personalization. Implementation work focused on content management for web campaigns, audience segmentation and automated campaign scheduling to drive coordinated digital communications.
Operational ownership sits with the bank marketing and digital experience teams, with governance oriented around campaign approvals, consent and opt in controls, and content review workflows. The implementation scope is explicitly web facing, integrating campaign execution and personalization capabilities into the website to support customer acquisition and retention efforts across RBC Bank USA digital channels.
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Marketing Automation | CRM |
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2020 | 2020 |
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RBC Bank USA EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fiserv | Legacy | Fiserv Frontier Reconciliation | Financial Consolidation and Close | EPM | n/a | 2014 | 2014 |
In 2014, RBC Bank USA implemented Fiserv Frontier Reconciliation as its Financial Consolidation and Close application to manage daily settlement and reconciliation workflows. The deployment centralized reconciliation for Sales and ACH activity and established Frontier Reconciliation as the system of record for daily settlement reconciliation at the account level across operations and accounting functions.
The implementation focused on core reconciliation capabilities, including preparing and maintaining a daily settlement reconciliation for each account, utilizing a daily match and kill process to identify exceptions, and investigating and troubleshooting settlement discrepancies. Teams used Frontier Reconciliation to import and validate large volumes of sales data for reporting, accounting, and invoicing purposes, and to support various month-end processes and reconciliations.
Operational integration was explicit with Oracle, where weekly general ledger entries were processed from reconciliation outputs, and data feeds were ingested from sales and ACH activity into Fiserv Frontier Reconciliation. The environment supported high volume data analysis and exception management workflows, with Frontier Reconciliation serving as the reconciliation engine linked to downstream accounting postings in Oracle.
Governance and process controls were instituted around daily reconciliation routines and exception escalation, including submission of operations tickets to improve and streamline the work process and formalized month-end closing procedures. Responsibility for reconciliation, investigation, and GL posting was allocated to operations and accounting teams, embedding Frontier Reconciliation into the bank’s regular operational cadence.
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RBC Bank USA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai CDN | Content Delivery Network | IaaS | n/a | 2021 | 2021 |
In 2021, RBC Bank USA deployed Akamai CDN as its Content Delivery Network to front and deliver content for rbcbank.com. The Akamai CDN implementation is scoped to the bank's public website and associated web assets, establishing Akamai CDN as the delivery layer for site traffic.
The implementation architecture centers on edge caching and intelligent content routing, with Akamai edge servers serving cached HTML, images, JavaScript, and other static assets while relying on origin pull to RBC Bank USA web servers for dynamic content. Configuration includes TLS termination and HTTP/2 support, plus cache control policies and CDN-level routing rules consistent with Content Delivery Network operational patterns. Akamai CDN is configured to allow conditional cache bypass for authenticated or personalized sessions and to manage cache invalidation for updated assets.
Operational ownership sits with web operations and security teams, who govern DNS routing, certificate lifecycle, and cache invalidation workflows for the corporate site. Integrations are focused on the rbcbank.com web application stack and DNS, with Akamai CDN serving as the fronting delivery and security layer for public web traffic.
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RBC Bank USA Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at RBC Bank USA
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Apps Being Evaluated by RBC Bank USA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from RBC Bank USA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the RBC Bank USA digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD RBC Bank USA Technographics
RBC Bank USA is a Banking and Financial Services organization based in United States,
with around 9500 employees and annual revenues of $9.22 billion.
RBC Bank USA operates a diverse technology stack with applications such as
Salesforce Marketing Cloud, Fiserv Frontier Reconciliation and Akamai CDN,
covering areas like Marketing Automation, Financial Consolidation and Close and Content Delivery Network.
RBC Bank USA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Salesforce, Fiserv and Akamai.
RBC Bank USA recently adopted applications including
Akamai CDN in 2021, Skai Market Intelligence in 2020 and Akamai IoT EdgeConnect in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of RBC Bank USA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates RBC Bank USA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete RBC Bank USA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.