REALTECH
Paul-Ehrlich-Strasse 1,
Leimen, 69181,
Germany
Leimen, 69181,
Germany
49 6227 837 0
Professional Services
REALTECH Technographics
REALTECH Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by REALTECH and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 64 REALTECH employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
REALTECH has purchased the following applications: SAP Business ByDesign for ERP Financial in 2016, Microsoft 365 for Collaboration in 2015, Hubspot CRM for CRM in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems REALTECH is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing REALTECH revenues, which have grown to $11.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for REALTECH intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
REALTECH Tech Stack and Enterprise Applications
REALTECH ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business ByDesign | ERP Financial | ERP | Bradler | 2016 | 2017 |
In 2016, REALTECH AG commissioned BRADLER GmbH to implement SAP Business ByDesign as its cloud ERP platform, initiating a consolidation of SAP R/3 and other separate IT systems into a single business process environment. The project targeted a modern cloud deployment aligned to the ERP Financial category and was scoped as a four month implementation to minimize internal operational burden.
SAP Business ByDesign was configured with core ERP Financial functionality and adjacent operational modules, with finance implemented during the first two months and taken into production on January 1, 2017. Purchasing, CRM, project management, and human resources were brought online during the subsequent two months, creating a unified platform for transactional finance, procurement, customer relationship workflows, project accounting, and basic HR administration.
The deployment followed a cloud-first architecture, removing the need for in-house hardware and data center responsibility while consolidating previously fragmented systems including SAP R/3. BRADLER GmbH served as the implementation partner, executing configuration, process mapping, and system cutover to the SAP Business ByDesign cloud service for company-wide use across REALTECH AG.
Governance and operating model adjustments reflected REALTECHs broader agile and DevOps orientation, leveraging cloud services and automation to professionalize internal IT service management and accelerate reporting cycles. Explicit outcomes reported by REALTECH include increased efficiency through faster reporting, more intuitive operation, high user flexibility, and the ability to focus internal resources on core services rather than system operations, summarized by the customer comment Today, we can focus entirely on our strengths and no longer operate our SAP systems ourselves.
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REALTECH Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, REALTECH implemented Microsoft 365 as its Collaboration platform. REALTECH Microsoft 365 Collaboration underpins internal communication and document collaboration for the Germany-based professional services firm, supporting core business functions around consulting delivery and client-facing content.
The deployment configures core Microsoft 365 services including Exchange Online for corporate email, SharePoint Online for intranet and document libraries, Microsoft Teams for synchronous collaboration, and OneDrive for individual file storage. Tenant-level configuration focused on user provisioning, Office application licensing, and role-based access to shared sites and Teams workspaces to enable collaboration workflows and content lifecycle management.
Microsoft 365 is surfaced on the REALTECH public website, indicating use of Microsoft 365 assets in external-facing content and alignment between web presence and corporate collaboration services. Operational coverage centers on the Germany operations and spans consulting, sales, and marketing functions within the 64-person organization.
Governance emphasizes centralized identity and access controls using Microsoft 365 identity services, with policies for site-level permissions, external sharing controls, and mailbox management. The configuration is organized to support professional services collaboration, document governance, and controlled external collaboration via Microsoft 365.
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REALTECH CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2022 | 2022 |
In 2022, REALTECH implemented Hubspot CRM on their website. The Hubspot CRM deployment is configured to capture contacts and leads via embedded web forms and site tracking, centralizing customer records into a single CRM database. The deployment is positioned to support core customer relationship workflows across the CRM category, providing a unified contact repository for sales and marketing use.
Configured capabilities include contact and company records, deal pipeline management, and marketing automation workflows such as email sequences and lead scoring which are consistent with CRM functionality. Operational ownership is focused on sales and marketing teams at REALTECH, with role based access controls and lead routing workflows established to govern data quality and handoff between marketing and sales. The Hubspot CRM instance is surfaced through the website for inbound lead capture and ongoing customer engagement.
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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REALTECH ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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REALTECH PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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REALTECH IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at REALTECH
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by REALTECH Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from REALTECH IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the REALTECH digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD REALTECH Technographics
REALTECH is a Professional Services organization based in Germany,
with around 64 employees and annual revenues of $11.2 million.
REALTECH operates a diverse technology stack with applications such as
SAP Business ByDesign, Microsoft 365 and Hubspot CRM,
covering areas like ERP Financial, Collaboration and CRM.
REALTECH has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and HubSpot.
REALTECH recently adopted applications including
Hubspot CRM in 2022, Hubspot Marketing Automation in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of REALTECH’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates REALTECH’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete REALTECH technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.