Realtor.com
3315 Scott Blvd. Suite 250,
Santa Clara, 95054, CA,
United States
Santa Clara, 95054, CA,
United States
1 800-878-4166
Professional Services
Realtor.com Technographics
Realtor.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Realtor.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1634 Realtor.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Realtor.com has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2018, Greenhouse ATS for Applicant Tracking System in 2021, GumGum for Artificial Intelligence Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Realtor.com is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , Sterling Talent Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Realtor.com revenues, which have grown to $262.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Realtor.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Realtor.com Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Oracle PeopleSoft ERP | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Realtor.com migrated its financial systems from Oracle PeopleSoft ERP to Oracle Cloud ERP. Oracle Cloud ERP was deployed as the companys ERP Financial system to centralize accounting, core financial management, and revenue accounting for its e-commerce business.
The implementation encompassed standard ERP Financial modules, including General Ledger, Accounts Payable, Accounts Receivable, Cash Management, Fixed Assets, and billing and revenue processes. Configuration work focused on chart of accounts rationalization, period close orchestration, and configuring revenue recognition and billing workflows consistent with e-commerce transaction patterns.
Integration work centered on ingesting e-commerce transaction feeds and order to cash workflows, establishing bank connectivity for cash management, and linking billing outputs to downstream revenue accounting processes. Operational scope targeted Realtor.coms finance and accounting functions within the United States, consolidating transactional processing into Oracle Cloud ERP.
Governance activities included data migration from Oracle PeopleSoft ERP, validation of historical financial records, and establishing change control and financial process standards for ongoing transactional governance. The program emphasized structured cutover planning and post go live stabilization to align corporate financial controls with the new Oracle Cloud ERP environment.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021 Realtor.com deployed Greenhouse ATS as its Applicant Tracking System and instrumented Greenhouse ATS on its public careers pages to capture applicant flows from the website. The implementation established a centralized recruitment intake point for the company, aligning web-sourced candidates with internal requisition tracking and applicant records.
The Greenhouse ATS deployment uses a cloud hosted SaaS model and implemented core Applicant Tracking System capabilities including job posting and careers site integration, candidate application capture, pipeline and stage management, interview orchestration with structured interview kits, requisition approval workflows, offer management, and recruiting analytics and reporting. Configuration focused on mapping web application fields into candidate profiles and establishing standardized pipeline stages and interview scorecards to support consistent hiring evaluation.
Operational ownership is positioned with talent acquisition and HR operations, with hiring managers consuming candidate pipelines and interview feedback through Greenhouse ATS on the website. Governance elements included role based access controls, standardized requisition and approval processes, and configuration of career site routing to ensure all web applicants enter the ATS workflow and the broader recruiting lifecycle is auditable.
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BackGround Screening | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Realtor.com deployed GumGum on its public website to support digital marketing and on-site advertising workflows. GumGum is implemented as an Artificial Intelligence Marketing application to deliver contextual ad placement and audience targeting across the web property. Realtor.com GumGum Artificial Intelligence Marketing supports the company web-based customer engagement and advertising business function. The deployment is executed through on-site implementation of the GumGum JavaScript tag and client-side instrumentation, enabling contextual analysis and creative matching at page render. Functional capabilities align with the Artificial Intelligence Marketing category, including contextual targeting, creative optimization, and measurement instrumentation embedded in web pages, with operational ownership centered in digital marketing and site operations rather than backend enterprise systems.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2014 | 2014 |
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Analytics and BI | Analytics and BI |
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2014 | 2014 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
|
2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Database Performance Monitoring | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Realtor.com
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Realtor.com Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Realtor.com IT executives and key decision makers. This section highlights Realtor.com's latest recorded technology evaluations, including Jobvite for Recruiting, Applicant Tracking System on 2026-01-02, Five9 Cloud for Call Center on 2025-08-29, and Culture Amp for Employee Experience on 2025-07-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Realtor.com digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Realtor.com Technographics
Realtor.com is a Professional Services organization based in United States,
with around 1634 employees and annual revenues of $262.0 million.
Realtor.com operates a diverse technology stack with applications such as
Oracle Cloud ERP, Greenhouse ATS and GumGum,
covering areas like ERP Financial, Applicant Tracking System and Artificial Intelligence Marketing.
Realtor.com has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and GumGum.
Realtor.com recently adopted applications including
Evidently AI Observability Platform in 2023, Greenhouse ATS in 2021 and GumGum in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Realtor.com’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Realtor.com’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Realtor.com technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.