Reckitt Benckiser, USA
399 Interpace Parkway,
Parsippany, 7054, NJ,
United States
Parsippany, 7054, NJ,
United States
1 855-700-7403
Consumer Packaged Goods
Reckitt Benckiser, USA Technographics
Reckitt Benckiser, USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Reckitt Benckiser, USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4300 Reckitt Benckiser, USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Reckitt Benckiser, USA has purchased the following applications: Amazon Pay for Payment Processing in 2017, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2018, CrownPeak DXP for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Reckitt Benckiser, USA is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Salesforce , CrownPeak or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Reckitt Benckiser, USA revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Reckitt Benckiser, USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Reckitt Benckiser, USA Tech Stack and Enterprise Applications
Reckitt Benckiser, USA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2017 | 2017 |
In 2017, Reckitt Benckiser implemented Amazon Pay on its SchiffVitamins.com e-commerce site in the United States. Reckitt Benckiser deployed Amazon Pay as a Payment Processing solution to enable wallet-based checkout and payment authorization using Amazon account credentials.
The implementation embeds Amazon Pay UI components and Amazon Pay APIs into the customer-facing checkout, supporting standard Payment Processing capabilities such as payment authorization, tokenization, capture, and refund workflows. Operational coverage is focused on e-commerce and payments functions for the SchiffVitamins.com site, and governance activity centered on updating checkout acceptance policies, web payment testing, and monitoring to validate authorization and settlement events.
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Reckitt Benckiser, USA AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Reckitt Benckiser deployed Salesforce Chat (formerly Salesforce Live Agent) on its SchiffVitamins.com consumer site, implementing a Chatbots and Conversational AI capability to support real time web engagement for US ecommerce customers. The deployment used the Salesforce Chat product as an embedded web chat widget to manage live conversations on the brand site, positioning chat as a primary inbound channel for consumer questions and order support.
The implementation configured standard Salesforce Chat functional modules, including the embedded chat widget, pre chat data capture, real time agent sessions, chat transcripts and automated routing rules. Salesforce Chat (formerly Salesforce Live Agent) was set up to present contextual pre chat forms and to surface transcripts for post interaction review, aligning with typical chat workflows and agent console operations.
Operational coverage focused on the SchiffVitamins.com front end and the consumer support function, routing web initiated sessions to designated support agents during staffed hours. Session logging and transcript capture were implemented to preserve conversation history and enable follow up, consistent with Chatbots and Conversational AI usage for customer service and ecommerce support.
Governance centered on chat interaction rules and scripted responses, with configuration controls for routing logic and transcript retention. Rollout and ongoing management emphasized configuration of routing rules and pre chat data elements to standardize workflows and ensure consistent handling of consumer inquiries on the website.
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Reckitt Benckiser, USA Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CrownPeak | Legacy | CrownPeak DXP | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Reckitt Benckiser in the United States deployed CrownPeak DXP as its Web Content Management solution for the SchiffVitamins.com public website. The CrownPeak DXP implementation centralized content authoring, template management, and publishing workflows to support product pages, brand content, and promotional landing pages on the SchiffVitamins.com site. This deployment positioned CrownPeak Web Content Management as the primary platform for marketing driven content operations and digital experience orchestration for the Schiff brand within Reckitt Benckiser.
Operational scope focused on site level content governance, editorial approval routing, and content reuse across product and brand sections, enabling standardized templates and structured content models. Configuration emphasized content lifecycle controls, role based access for editorial teams, and staging to production publishing, reflecting standard Web Content Management capabilities for consumer packaged goods websites. The narrative ties Reckitt Benckiser, CrownPeak DXP, Web Content Management and marketing content operations, with CrownPeak DXP serving as the platform that manages site content and editorial workflows for the SchiffVitamins.com presence.
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Reckitt Benckiser, USA eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2018 | 2018 |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Reckitt Benckiser, USA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Loyalty | CRM |
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2024 | 2024 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Reckitt Benckiser, USA ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Reckitt Benckiser, USA PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2015 | 2015 |
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Reckitt Benckiser, USA TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Reckitt Benckiser, USA PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Reckitt Benckiser, USA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Reckitt Benckiser, USA CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2018 | 2018 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Reckitt Benckiser, USA
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO / Finance Director, North America | Director | Finance | |
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IT Director - Transformation , Americas | Director | IT | |
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Finance Director | Director | Finance | |
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Apps Being Evaluated by Reckitt Benckiser, USA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Reckitt Benckiser, USA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Reckitt Benckiser, USA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Reckitt Benckiser, USA Technographics
Reckitt Benckiser, USA is a Consumer Packaged Goods organization based in United States,
with around 4300 employees and annual revenues of $500.0 million.
Reckitt Benckiser, USA operates a diverse technology stack with applications such as
Amazon Pay, Salesforce Chat (formerly Salesforce Live Agent) and CrownPeak DXP,
covering areas like Payment Processing, Chatbots and Conversational AI and Web Content Management.
Reckitt Benckiser, USA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Salesforce and CrownPeak.
Reckitt Benckiser, USA recently adopted applications including
SnippLoyalty in 2024, CrownPeak DXP in 2021 and Bold Commerce in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Reckitt Benckiser, USA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Reckitt Benckiser, USA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Reckitt Benckiser, USA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.