Red Bull North America
1740 Stewart St,
Santa Monica, 90404, CA,
United States
Santa Monica, 90404, CA,
United States
1 310-393-4647
Consumer Packaged Goods
Red Bull North America Technographics
Red Bull North America Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Red Bull North America and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4500 Red Bull North America employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Red Bull North America has purchased the following applications: SAP S/4 HANA for ERP Financial in 2020, Jyve for Contingent Labor Management in 2018, Vechain for Blockchain Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Red Bull North America is running and its propensity to invest more and deepen its relationship with SAP , Jyve , Vechain Foundation or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Red Bull North America revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Bull North America intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Red Bull North America Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Jyve | Legacy | Jyve | Contingent Labor Management | HCM | n/a | 2018 | 2019 |
In 2018, Red Bull North America deployed Jyve, using the Jyve platform as a Contingent Labor Management solution to coordinate on-demand merchandising labor across U.S. retail outlets. Jyve was used to support in-store retail execution and merchandising for branded products such as Red Bull, matching on-demand Jyvers to stocking, display building, and retail auditing tasks.
The implementation utilized core Contingent Labor Management capabilities including worker matching and shift orchestration, task dispatch to mobile workers, and task-level verification with work-log capture for operational tracking. Configuration focused on short duration task templates by store and time window, enabling rapid allocation of Jyvers for stocking, display builds, and retail audits.
Operational scope centered on field merchandising and retail operations across the United States, helping deliver Jyve's reported scale of work across thousands of stores. Governance introduced processes for on-demand task creation, centralized oversight of distributed gig workers, and quality verification workflows tied to retail execution teams.
The Jyve deployment positioned Red Bull North America to manage contingent labor for point-of-sale merchandising through standardized task definitions and mobile task orchestration, reflecting common Contingent Labor Management operational patterns. Industry reporting names Red Bull as an example of the branded merchandising use cases Jyve serves.
|
Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vechain Foundation | Legacy | Vechain | Blockchain Platform | Blockchain | n/a | 2021 | 2021 |
In 2021, Red Bull North America deployed Vechain as a Blockchain Platform to establish product traceability and provenance capabilities, with public reporting indicating the work is presented under the Walmart Traceability Platform branding. The Vechain implementation uses the ToolChain platform as the core application layer to capture and anchor supply chain events to an immutable ledger for the consumer packaged goods business.
The deployment configures ToolChain traceability features and standard blockchain platform functions including cryptographic anchoring of records, supply chain provenance, and digital asset lifecycle tracking. Implementation patterns described include on-chain product event capture paired with packaging-level identifiers and sensor data ingestion to create verifiable product histories, consistent with Blockchain Platform operational terminology.
Operational scope centers on supply chain, quality assurance, operations, and regulatory visibility across Red Bull North America distribution and packaging processes. The work emphasizes partner onboarding, with an adoption approach oriented toward enrolling a concentrated set of major trading partners rather than a very large long-tail partner base, aligning vendor messaging that a limited number of key partners can drive network utility.
Governance is organized around supply chain and quality teams to manage ToolChain record schemas, verification workflows, and partner onboarding procedures, enabling controlled rollout and data governance for traceability use cases. The narrative focuses on structural implementation details of Vechain as a Blockchain Platform supporting product traceability for Red Bull North America.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2021 | 2021 |
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
|
2013 | 2013 |
|
|
|
|
|
Inventory Management | SCM |
|
2020 | 2020 |
|
|
|
|
|
Transportation Management | SCM |
|
2020 | 2020 |
|
|
|
|
|
Warehouse Management | SCM |
|
2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Support | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2008 | 2008 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Tag Management | CRM |
|
2013 | 2013 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
|
|
|
|
Remote Monitoring and Management | ITSM |
|
2020 | 2020 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2023 | 2023 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2015 | 2015 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2024 | 2024 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Database Management, Open-Source Database | IaaS |
|
2024 | 2024 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Red Bull North America
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Red Bull North America Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Red Bull North America Technographics
Red Bull North America is a Consumer Packaged Goods organization based in United States,
with around 4500 employees and annual revenues of $1.00 billion.
Red Bull North America operates a diverse technology stack with applications such as
SAP S/4 HANA, Jyve and Vechain,
covering areas like ERP Financial, Contingent Labor Management and Blockchain Platform.
Red Bull North America has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Jyve and Vechain Foundation.
Red Bull North America recently adopted applications including
Telstra Cloud Infrastructure in 2024, MongoDB Atlas in 2024 and OneTrust CookiePro in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Red Bull North America’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Red Bull North America’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Red Bull North America technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.