Edinburgh, EH3 8EH,
United Kingdom
Red61 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Red61 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Red61 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Red61 has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Makeswift for Web Content Management in 2020, Zendesk Service for Customer Support in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Red61 is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Makeswift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Red61 revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red61 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Makeswift | Legacy | Makeswift | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Red61 implemented Makeswift to manage its public website. Makeswift serves as the company Web Content Management platform, supporting marketing and client-facing content workflows for the UK professional services firm.
The Makeswift deployment is a cloud-hosted Web Content Management workspace configured to operate the corporate site, with standard category-aligned capabilities such as visual page building, responsive templates, content authoring, an asset library, and publishing workflow controls. Configuration focused on site-level templates and modular page components to enable rapid content updates and consistent branding across pages.
Operational ownership rests with marketing and business development teams who use Makeswift for editorial updates and campaign landing pages, with role-based access and approval routing implemented to control publishing. The implementation is scoped to the Red61 website, using Makeswift as the primary content management and site publishing mechanism.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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