Refinery29, Inc.
225 Broadway, Floor 23,
New York, 10007, NY,
United States
New York, 10007, NY,
United States
1 212-966-3112
Professional Services
Refinery29, Inc. Technographics
Refinery29, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Refinery29, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Refinery29, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Refinery29, Inc. has purchased the following applications: Corpay AP Automation for AP Automation in 2016, Domo for Analytics and BI in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Refinery29, Inc. is running and its propensity to invest more and deepen its relationship with Corpay, a Fleetcore Company , Oracle , Domo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Refinery29, Inc. revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Refinery29, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Refinery29, Inc. Tech Stack and Enterprise Applications
Refinery29, Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Corpay, a Fleetcore Company | Legacy | Corpay AP Automation | AP Automation | ERP | n/a | 2016 | 2016 |
In 2016, Refinery29, Inc. implemented Corpay AP Automation. The deployment targeted AP Automation for the company's accounts payable operations, driven by constraints from the bank's antiquated system which provided no visibility into payment history and by a prior payments provider that covered only electronic disbursements while leaving check processing on Refinery29.
Corpay AP Automation was configured to manage payment orchestration across electronic and check channels, vendor onboarding workflows, and payment history tracking. Functional modules and capabilities implemented included automated payment scheduling, centralized remittance data capture, exception handling workflows, and vendor enrollment automation consistent with AP Automation solutions.
Operational scope focused on the accounts payable team and vendor boarding processes, where increased vendor onboarding responsibilities had created excess manual work. Governance emphasis was placed on standardizing vendor onboarding procedures and embedding workflow controls around payment approvals and check processing to bring consistency to AP operations.
The implementation positioned Corpay AP Automation as the single application managing payments and payment records for Refinery29, Inc., addressing the need for consolidated handling of electronic and check disbursements and the requirement for improved visibility into payment history.
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ERP Financial | ERP |
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2015 | 2015 |
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Refinery29, Inc. Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015, Refinery29, Inc. implemented Domo in an Analytics and BI deployment to centralize measurement of social channels and align traffic against monthly goals. The initial implementation prioritized consolidated reporting for social media performance, establishing Domo as the primary analytics surface for marketing measurement and insight generation.
The Domo configuration emphasized data ingestion and dataset modeling, with automated dataflows to normalize engagement and traffic signals. Functional capabilities implemented included ETL style transformations, scheduled dataset refreshes, KPI dashboards and card level visualizations to support month over month goal comparison and operational reporting.
Integrations were built to pull source data from Google Analytics and from social media APIs, ingesting both raw engagement metrics and referral traffic into unified Domo datasets. The integration approach produced standardized datasets used by analysts to develop insights and drive downstream dashboard visualizations, with regular connector refreshes to maintain up to date comparisons against monthly targets.
Operational scope centered on marketing and social media analytics, with workflows organized around monthly goal reconciliation and insight handoffs to content and editorial teams. Governance included dataset ownership, scheduled refresh cadences and data quality checks to ensure consistency of social traffic reporting and to support ongoing analytics workflows.
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Refinery29, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Refinery29, Inc. implemented Google Workspace (Formerly Google G-Suite) as a cloud-hosted platform to provide enterprise Collaboration and core productivity services across its United States operations. Google Workspace (Formerly Google G-Suite) was established as the primary environment for corporate email, calendaring, document creation and real-time collaboration supporting the company’s content production workflow.
The deployment centered on standard Google Workspace capability areas, including Gmail for messaging, Calendar for scheduling, Drive for file storage, Docs Sheets and Slides for collaborative authoring, Meet for virtual meetings, and the Admin console for tenant and user management. Configuration emphasis included shared drives for editorial content, group-based access controls for cross-functional teams, and real-time co-editing to support rapid content iteration.
Operational coverage focused on editorial, marketing, product and operations functions that create and publish material to the Refinery29 website, with the platform supporting internal review cycles, file versioning and meeting coordination. Governance was delivered through domain-level policies and centralized administration in the Google Workspace Admin console, using group provisioning and access controls to enforce content sharing and retention practices across teams.
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Survey and Questionnaire | Collaboration |
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2017 | 2017 |
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Refinery29, Inc. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Refinery29, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2010 | 2010 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2010 | 2010 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2010 | 2010 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Refinery29, Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Refinery29, Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Refinery29, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Refinery29, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Refinery29, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Refinery29, Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Refinery29, Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Refinery29, Inc. Technographics
Refinery29, Inc. is a Professional Services organization based in United States,
with around 400 employees and annual revenues of $100.0 million.
Refinery29, Inc. operates a diverse technology stack with applications such as
Corpay AP Automation, Domo and Google Workspace (Formerly Google G-Suite),
covering areas like AP Automation, Analytics and BI and Collaboration.
Refinery29, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Corpay, a Fleetcore Company, Domo and Google.
Refinery29, Inc. recently adopted applications including
DocuSign eSignature in 2021, Salesforce Sales Cloud in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Refinery29, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Refinery29, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Refinery29, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.