Culver City, 90232, CA,
United States
The Reformation Technographics
The Reformation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Reformation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 950 The Reformation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Reformation has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2019, Greenhouse ATS for Applicant Tracking System in 2022, Centric Visual Assortment Board for Assortment Planning in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Reformation is running and its propensity to invest more and deepen its relationship with Oracle , Stripe , Block (ex Square, Inc) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Reformation revenues, which have grown to $215.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Reformation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Reformation Tech Stack and Enterprise Applications
The Reformation ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2019 | 2020 |
In 2019 The Reformation implemented Oracle NetSuite ERP as its ERP Financial platform to centralize financial record models and support cross-functional configuration work. The implementation is positioned to serve Finance while also enabling configuration inputs from Development Engineering, Supply Chain, Marketing, Distribution and IT.
The configuration approach centers on a hands-on ERP Configuration Engineer role that implements system configuration changes and requirements based on those departmental inputs. Responsibilities described include analyzing changes in product design to determine effects on end product design and function, and implementing those changes within Oracle NetSuite ERP, with emphasis on product master data, transaction mapping and financial record updates.
Integrations are explicitly part of the environment, Oracle NetSuite ERP working alongside Deposco WMS and a bespoke Ruby on Rails application to support warehouse and custom application workflows. The implementation narrative highlights coordinated configuration across inventory and financial record domains, and integration points that align warehouse execution, product data and financial postings.
Governance is executed through project teams and cross-functional change control, the ERP Configuration Engineer participating in project teams and applying configuration decisions into the live NetSuite Financial ERP system. This structure ties product design change management to ERP configuration and operational business functions including finance, supply chain and distribution.
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Payment Processing | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2020 | 2020 |
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The Reformation HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, The Reformation implemented Greenhouse ATS. Greenhouse ATS is an Applicant Tracking System embedded on The Reformation careers site to capture inbound applications and present job postings to external candidates.
The deployment uses the Greenhouse ATS application to centralize core recruiting capabilities, including job requisition publication on the website, candidate intake forms, screening workflow configuration, interview stage orchestration, and pipeline management. The Greenhouse ATS implementation aligns with common Applicant Tracking System functionality for structured hiring workflows, configurable scorecards, and recruiting task coordination.
Operational responsibility for Greenhouse ATS sits with the talent acquisition and HR organization, supporting recruiting activities across The Reformation in the United States. Governance elements described in the implementation include standardized interview stages and pipeline rules applied through the Greenhouse ATS instance, with the careers site integration providing the primary channel for external candidate sourcing.
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The Reformation ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Centric Software | Legacy | Centric Visual Assortment Board | Assortment Planning | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, The Reformation implemented Centric Visual Assortment Board as part of a broader Centric PLM and Centric Visual Boards deployment to support full digitization of product processes. The implementation is positioned to centralize product data across raw materials, sustainability attributes and finished products, aligning the companys rapid limited-edition release cadence and its 40 plus physical store footprint with a single visual collaboration layer.
The deployment centers on Centric PLM including the Visual PLM Assortment Board, an application-level component of Centric Visual Boards, to provide Assortment Planning capabilities and visual merchandising orchestration. Centric Visual Assortment Board is described by Reformation as a configurable visual collaboration tool that links merchandising season planning to product development timelines, and it is being used to consolidate material, sustainability and product metadata in one repository.
Integrations are explicitly planned with existing purchase order systems, the firms product information management solution and 2D and 3D design tools to ensure design assets, PIM attributes and procurement data are visible inside the Assortment Planning workflow. Operational coverage includes product development and merchandising teams, sourcing and vendor management processes, and cross functional handoffs that span the companys online and physical retail channels.
Governance changes emphasize connecting merchandising seasonality with product development planning so teams can define season periods based on merchandising plans rather than default development cycles. The Reformation expects the combined Centric PLM and Centric Visual Boards deployment to enable traceability for vendor certifications and audits and to allow teams to track elements back through the supply chain and sustainability attributes, while preserving the ability to integrate with existing transactional and design systems.
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The Reformation AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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The Reformation Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2024 | 2024 |
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The Reformation CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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The Reformation ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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The Reformation PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2024 | 2024 |
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The Reformation PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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The Reformation IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at The Reformation
| First Name | Last Name | Title | Function | Department | Phone | |
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| CFO | CXO | Finance | ||||
| VP Accounting and Finance | VP | Finance |
Apps Being Evaluated by The Reformation Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-06 | The Reformation | Evaluated | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| 2025-03-06 | The Reformation | Evaluated | Legacy Vendor | Legacy | Legacy System | Legacy |