Reifenhauser
Spicherstrasse 46,
Troisdorf, 53844,
Germany
Troisdorf, 53844,
Germany
49 2241 481-0
Manufacturing
Reifenhauser Technographics
Reifenhauser Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Reifenhauser and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1600 Reifenhauser employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Reifenhauser has purchased the following applications: Talention ATS for Applicant Tracking System in 2015, Microsoft 365 for Collaboration in 2020, Salesforce Marketing Cloud for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Reifenhauser is running and its propensity to invest more and deepen its relationship with Talention , Moodle , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Reifenhauser revenues, which have grown to $489.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Reifenhauser intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Reifenhauser Tech Stack and Enterprise Applications
Reifenhauser HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Talention | Legacy | Talention ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Reifenhauser implemented Talention ATS as its Applicant Tracking System and published live job listings through the corporate careers site. Talention ATS is used on the Reifenhauser website to collect candidate applications, present open positions, and maintain the public job board. Reifenhauser Talention ATS Applicant Tracking System supports Talent Acquisition and HR operations by centralizing job posting and candidate intake.
The deployment emphasizes core Applicant Tracking System capabilities including job posting management, configurable application intake forms, candidate profile storage, requisition workflows, resume parsing and candidate communication templates, aligning with standard ATS functional modules. Integration to the careers site is explicit, with Talention ATS embedding job pages and application forms on Reifenhauser's website, and no other integrations are specified. Governance and operational coverage center on Talent Acquisition and HR user roles, with configuration of recruitment workflows and hiring manager access to support candidate review and requisition approval.
|
|
|
|
|
Learning and Development | HCM |
|
2020 | 2020 |
|
Reifenhauser Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Reifenhauser deployed Microsoft 365 as its Collaboration platform. The deployment supports approximately 1600 employees in Germany and is surfaced on the company corporate website, indicating public acknowledgement of Microsoft 365 in their technology footprint.
Configuration consolidates core Microsoft 365 capabilities including Exchange Online for email, Microsoft Teams for chat and meetings, SharePoint and OneDrive for document management and cloud file storage. Operational scope covers corporate and operational staff, with centralized tenant administration, user provisioning and policy-based access controls implemented to govern collaboration workloads and standardize productivity workflows.
|
Reifenhauser CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Reifenhauser implemented Salesforce Marketing Cloud. The deployment uses Salesforce Marketing Cloud on their website and positions the application within the Marketing Automation category to support marketing-led digital engagement.
The implementation centers on web channel activation, using Marketing Cloud's web tracking and email journey orchestration capabilities to manage customer touchpoints and automated campaigns. Configuration emphasized data capture from website interactions, subscriber lists, email templates, and journey orchestration, aligning with typical Marketing Automation modules such as Journey Builder and Email Studio. This architecture ties web event streams into centralized campaign orchestration and audience segmentation.
Integrations were realized through tracking code embedded on the corporate website to feed engagement events and behavioral data into Salesforce Marketing Cloud, enabling automated workflows and targeted content delivery. Operational scope focused on the corporate marketing function and digital channels, with governance workstreams instituted to standardize campaign approval, consent management, and data handling procedures.
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Reifenhauser Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procurement | Procurement |
|
2005 | 2005 |
|
Reifenhauser IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
|
Reifenhauser CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Sockets Layer (SSL) | CyberSecurity |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Reifenhauser
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Reifenhauser Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Reifenhauser IT executives and key decision makers. This section highlights Reifenhauser's latest recorded technology evaluations, including IONOS Cloud for Application Hosting and Computing Services on 2025-04-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Reifenhauser digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-04-23 | Reifenhauser | Evaluated | IONOS | IONOS Cloud | Application Hosting and Computing Services | IaaS |
FAQ - APPS RUN THE WORLD Reifenhauser Technographics
Reifenhauser is a Manufacturing organization based in Germany,
with around 1600 employees and annual revenues of $489.0 million.
Reifenhauser operates a diverse technology stack with applications such as
Talention ATS, Microsoft 365 and Salesforce Marketing Cloud,
covering areas like Applicant Tracking System, Collaboration and Marketing Automation.
Reifenhauser has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Talention, Microsoft and Salesforce.
Reifenhauser recently adopted applications including
IONOS Cloud in 2023, DigiCert SSL in 2022 and Salesforce Marketing Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Reifenhauser’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Reifenhauser’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Reifenhauser technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.