Boulogne-Billancourt, 92100,
France
Renault Retail Group Technographics
Renault Retail Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Renault Retail Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160000 Renault Retail Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Renault Retail Group has purchased the following applications: iAdvize Conversational Platform for Chatbots and Conversational AI in 2015, Freespee for Call Tracking and Recording in 2019, OneTrust Cookie Consent for Governance, Risk and Compliance in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Renault Retail Group is running and its propensity to invest more and deepen its relationship with iAdvize , Freespee , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Renault Retail Group revenues, which have grown to $48.63 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Renault Retail Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Renault Retail Group Tech Stack and Enterprise Applications
Renault Retail Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015 Renault Retail Group implemented the iAdvize Conversational Platform on their website, deploying a cloud-hosted conversational layer to support web-based customer engagement. The implementation uses iAdvize Conversational Platform as the primary tool within the Chatbots and Conversational AI category to handle real-time web chat, automated conversational flows, and live agent escalation on Renault Retail Group sites in France. This deployment is positioned as a customer-facing engagement channel supporting online customer service and sales inquiry workflows.
Configuration emphasizes embedded web chat widgets, rule based routing and bot assisted triage that escalate to human agents, reflecting common functional modules in Chatbots and Conversational AI. The iAdvize Conversational Platform is used to orchestrate conversational handoff, enable agent collaboration during live sessions, and capture interaction telemetry for downstream analytics and contact center alignment. Governance and operational control are exercised at the website channel level, with workflow definitions and conversational policies directing how service and sales teams interact with incoming web traffic.
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Renault Retail Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freespee | Legacy | Freespee | Call Tracking and Recording | CRM | n/a | 2019 | 2019 |
In 2019, Renault Retail Group deployed Freespee on its website. Freespee was implemented as a Call Tracking and Recording solution to capture web driven phone leads, enable dynamic number insertion, record calls, and surface call analytics and click to call events in a centralized dashboard.
The deployment used a browser embedded Freespee script on site pages to instrument visitor phone interactions and route calls to retail contact points, with server side call recording and session correlation consistent with Call Tracking and Recording capabilities. Operational scope focused on online lead capture workflows supporting sales and customer service channels, and configuration included caller attribution, number pools tied to pages or campaigns, and analytics for marketing attribution. Governance emphasized web tagging standards and contact center call handling workflows to ensure recorded sessions and attribution data were available to frontline teams and digital marketing analysts.
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Renault Retail Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2022 | 2022 |
In 2022, Renault Retail Group implemented OneTrust Cookie Consent on its public website. The OneTrust Cookie Consent deployment provides banner management, a granular preference center, cookie categorization, and persistent consent recording to support privacy governance under the Governance, Risk and Compliance category.
Deployment uses a OneTrust Cookie Consent JavaScript tag embedded in Renault Retail Group web properties to render configurable consent banners and enforce cookie categories at page load, while consent events are recorded in OneTrust's consent repository. Functional modules configured include cookie banner templates, preference center user interfaces, cookie scanning and categorization workflows, and consent event logging, aligning digital privacy controls for marketing, legal, and IT teams. Governance is organized around centralized consent records and audit ready logging to support privacy workflow orchestration and compliance evidence for web facing channels.
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Renault Retail Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Renault Retail Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Renault Retail Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||