Mumbai, 400025,
India
Republic TV Technographics
Republic TV Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Republic TV and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Republic TV employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Republic TV has purchased the following applications: Google Pay for Payment Processing in 2021, GumGum for Artificial Intelligence Marketing in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Republic TV is running and its propensity to invest more and deepen its relationship with Google , GumGum , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Republic TV revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Republic TV intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Republic TV Tech Stack and Enterprise Applications
Republic TV ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Republic TV implemented Google Pay as a Payment Processing option on its consumer-facing website. Republic TV is an India-based media company with roughly 300 employees and it embedded Google Pay to handle web-based customer payments and monetization flows.
The implementation centers on web integration patterns common to Payment Processing deployments, including the Google Pay web SDK and an on-page payment button to initiate tokenized payments and browser-based checkout flows. Functional capabilities implemented focus on client-side tokenization, payment authorization handoff to Google Pay, and server-side transaction capture endpoints for recording successful payments. Operational ownership is aligned to digital product and finance functions, with rollout limited to web properties and governed through staged QA and production verification prior to public availability.
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Republic TV AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Republic TV deployed GumGum on its public website to introduce AI-driven contextual advertising capabilities. Republic TV implemented GumGum as an Artificial Intelligence Marketing application, instrumenting site pages with AI-based content analysis to surface contextual signals for ad placement, audience inference, and creative alignment across news and editorial pages.
The implementation emphasized core Artificial Intelligence Marketing capabilities, including contextual intelligence for semantic content classification, brand safety and content filtering controls, and creative targeting workflows tied to page-level signals. Operational ownership sat with digital advertising and marketing teams, with configuration and governance focused on site tagging, contextual rulesets, and editorial alignment for placement decisions.
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Republic TV Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017 Republic TV deployed Cisco Webex Meetings as a cloud-hosted conferencing platform. Cisco Webex Meetings is implemented on the Republic TV website to provide Audio Video and Web Conferencing for live remote contributor interviews and internal meeting workflows, and the platform is surfaced through web join flows and hosted meeting links on the newsroom site.
Functional modules configured include real-time video and audio, screen sharing, meeting recording, host controls, scheduling and participant management consistent with the Audio Video and Web Conferencing category. The implementation is architected as a SaaS hosted service integrated into website join paths, enabling producers and editors to provision session links and grant guest access without additional client software. Governance is managed through centralized administration and role based host privileges, with controls for recording retention and access rights for editorial and production teams. The configuration supports editorial collaboration, remote interviews, and communications operations across the broadcaster.
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Republic TV Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Video Editing | Content Management |
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2023 | 2023 |
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Republic TV CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Republic TV ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Republic TV IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Republic TV
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Republic TV Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||