RIVER CITY FORD, INC.
7787 Florida Blvd.,
Baton Rouge, 70806, LA,
United States
Baton Rouge, 70806, LA,
United States
1 225-927-5555
Automotive
RIVER CITY FORD, INC. Technographics
RIVER CITY FORD, INC. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by RIVER CITY FORD, INC. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 RIVER CITY FORD, INC. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RIVER CITY FORD, INC. has purchased the following applications: CDK Global Payroll Plus for Payroll in 2003, Autoline Drive DMS for Dealership Management in 2018, CarChat24 for Chatbots and Conversational AI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RIVER CITY FORD, INC. is running and its propensity to invest more and deepen its relationship with CDK Global , Reynolds and Reynolds Company , CarChat24 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RIVER CITY FORD, INC. revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RIVER CITY FORD, INC. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
RIVER CITY FORD, INC. Tech Stack and Enterprise Applications
RIVER CITY FORD, INC. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| CDK Global | Legacy | CDK Global Payroll Plus | Payroll | HCM | n/a | 2003 | 2004 |
In 2003, RIVER CITY FORD, INC. implemented CDK Global Payroll Plus in the Payroll category. The deployment positioned CDK Global Payroll Plus as the primary payroll engine supporting dealership payroll cycles, tax withholding, direct deposit setup, payroll reporting, and routine payroll reconciliation workflows.
Configuration focused on standard payroll modules, including gross to net calculation, federal and state tax withholding, garnishment management, and payroll reporting for accounting consumption. The implementation connected CDK Global Payroll Plus to bookkeeping payroll activities, with internal notes referencing ADP and CDK bookkeeping touchpoints to align payroll outputs with accounting records.
Operational coverage targeted the companys HR and finance functions within its United States dealership operations, accommodating an employee population of approximately 200. The solution was configured to feed payroll detail into dealership bookkeeping and accounting records, enabling time of pay reconciliation and periodic payroll close processes.
Governance changes emphasized payroll approval workflows, tax compliance controls, and reconciliation routines between payroll outputs and bookkeeping entries, with CDK Global Payroll Plus serving as the authoritative payroll record. The narrative reflects a focused implementation of CDK Global Payroll Plus in the Payroll category for RIVER CITY FORD, INC., integrated with existing bookkeeping processes and ADP touchpoints.
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RIVER CITY FORD, INC. ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | Autoline Drive DMS | Dealership Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, RIVER CITY FORD, INC. implemented Autoline Drive DMS, a Dealership Management application from CDK Global. The deployment established Autoline Drive DMS as the central DMS for the dealership, concentrating on back-office titling and accounting workflows and the processing of wholesale deals and payments.
Autoline Drive DMS was configured to support title paperwork preparation and state titling workflows, dealer accounting and financial posting, and wholesale deal and payment processing. Configuration work emphasized document capture and workflow orchestration for title chains, accounts payable and receivable posting for dealership finance, and transaction entry points to record Dealertrack bills into the CDK environment.
Operational scope centered on title clerk and accounting functions, centralizing titling, wholesale finance workflows, and Dealertrack bill entry within Autoline Drive DMS. Governance focused on standardized title processing workflows and consistent data entry procedures to ensure clear handoffs between accounting and lot operations, aligning day-to-day dealer business functions with the Dealership Management platform.
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Dealership Management | ERP Services and Operations |
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2003 | 2004 |
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RIVER CITY FORD, INC. AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| CarChat24 | Legacy | CarChat24 | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, River City Ford, Inc. implemented CarChat24 on its public website to provide a continuous customer-facing conversational interface. The deployment is focused on the dealership website and is positioned to support customer engagement and lead capture for the automotive retail business function, aligning CarChat24 with the Chatbots and Conversational AI category.
CarChat24 is deployed as an embedded website conversational layer that handles inbound customer inquiries, automated responses to common sales and service questions, and structured lead capture workflows. Typical functional capabilities configured include 24 by 7 chat handling, scripted FAQ automation, contact and appointment capture, and escalation paths for routing conversations to on-site staff or service desk workflows, reflecting standard Chatbots and Conversational AI operational patterns.
Operational responsibility is centered on the dealership sales and service teams, with configuration managed through the vendor administration interface and the website widget settings. Governance and rollout are website-centric, with the chatbot serving as the first line of digital customer interaction for the River City Ford, Inc. site, and operational monitoring handled by dealership staff to ensure conversational flows and lead handling map to existing sales and service processes.
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RIVER CITY FORD, INC. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Online Meeting Scheduling | Collaboration |
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2018 | 2018 |
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RIVER CITY FORD, INC. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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RIVER CITY FORD, INC. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Automotive Dealership CRM | CRM |
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2014 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2021 | 2021 |
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RIVER CITY FORD, INC. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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RIVER CITY FORD, INC. TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2016 | 2016 |
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RIVER CITY FORD, INC. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at RIVER CITY FORD, INC.
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by RIVER CITY FORD, INC. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from RIVER CITY FORD, INC. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the RIVER CITY FORD, INC. digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD RIVER CITY FORD, INC. Technographics
RIVER CITY FORD, INC. is a Automotive organization based in United States,
with around 200 employees and annual revenues of $30.0 million.
RIVER CITY FORD, INC. operates a diverse technology stack with applications such as
CDK Global Payroll Plus, Autoline Drive DMS and CarChat24,
covering areas like Payroll, Dealership Management and Chatbots and Conversational AI.
RIVER CITY FORD, INC. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CDK Global and CarChat24.
RIVER CITY FORD, INC. recently adopted applications including
CrownPeak DXP in 2021, Tealium IQ Tag Management in 2021 and Reputation Experience Management (RXM) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of RIVER CITY FORD, INC.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates RIVER CITY FORD, INC.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete RIVER CITY FORD, INC. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.