Rochester, 14624, NY,
United States
Rochester Midland Technographics
Rochester Midland Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rochester Midland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Rochester Midland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rochester Midland has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2018, HubSpot CMS for Web Content Management in 2021, Zoominfo Platform for Account Based Marketing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rochester Midland is running and its propensity to invest more and deepen its relationship with Adobe Systems , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rochester Midland revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rochester Midland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rochester Midland Tech Stack and Enterprise Applications
Rochester Midland Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Rochester Midland implemented Adobe Connect as a public-facing conferencing capability. Adobe Connect is deployed on the corporate website and is categorized under Audio Video and Web Conferencing, providing hosted meeting and webinar capabilities directly through the site.
The Adobe Connect deployment is configured to support persistent virtual meeting rooms, webinar sessions with registration pages, screen sharing, multimedia content playback, session recording, and interactive elements such as polls and breakout rooms. Adobe Connect is used to host scheduled webinars and ad hoc meetings, and the implementation includes content upload and recording management to support repeatable session delivery.
The implementation is integrated via embedded meeting endpoints on the Rochester Midland website, enabling external audience access and streamlined attendee registration through the site. Operational coverage spans external communications and internal learning functions, with typical user groups including marketing, training, and sales using Adobe Connect for customer webinars, product demonstrations, and instructor led training.
Governance for the Adobe Connect environment centers on administrative role separation, scheduled session approval and moderation workflows, and content lifecycle controls for recordings and uploaded assets. Configuration emphasizes tenant level room templates and permission models to standardize session setup across business functions.
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Rochester Midland Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Rochester Midland implemented HubSpot CMS as its Web Content Management platform for the corporate website. The deployment established HubSpot CMS as the primary environment for authoring and publishing public-facing pages and marketing assets, centralizing content workflows under a single web content management tool.
The implementation leverages category-aligned capabilities such as template-driven page creation, a visual content editor, landing page and blog management, form and lead-capture tooling, asset management, and built-in SEO controls. Operational coverage focuses on the corporate website and marketing content management, with governance aligned to role-based publishing and editorial workflows to support ongoing content updates and campaign pages.
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Rochester Midland CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2024 | 2024 |
In 2024, Rochester Midland implemented Zoominfo Platform for Account Based Marketing. The Zoominfo Platform is instrumented on their corporate website to enable targeted account discovery, visitor identification, and contact enrichment, supporting marketing and demand generation functions.
Implementation centers on embedding Zoominfo Platform web components and enrichment scripts into site pages to capture firmographic signals and translate anonymous traffic into resolved account profiles consistent with Account Based Marketing practices. Functional capabilities configured include website visitor identification, account and contact data enrichment, intent signal collection, and campaign list orchestration, with outputs routed to marketing operations and demand generation teams in the United States.
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Rochester Midland IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Rochester Midland CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Rochester Midland
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Apps Being Evaluated by Rochester Midland Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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