AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Rochester Midland Tech Stack and Enterprise Applications

Rochester Midland Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Connect Audio Video and Web Conferencing Collaboration n/a 2018 2018
In 2018, Rochester Midland implemented Adobe Connect as a public-facing conferencing capability. Adobe Connect is deployed on the corporate website and is categorized under Audio Video and Web Conferencing, providing hosted meeting and webinar capabilities directly through the site. The Adobe Connect deployment is configured to support persistent virtual meeting rooms, webinar sessions with registration pages, screen sharing, multimedia content playback, session recording, and interactive elements such as polls and breakout rooms. Adobe Connect is used to host scheduled webinars and ad hoc meetings, and the implementation includes content upload and recording management to support repeatable session delivery. The implementation is integrated via embedded meeting endpoints on the Rochester Midland website, enabling external audience access and streamlined attendee registration through the site. Operational coverage spans external communications and internal learning functions, with typical user groups including marketing, training, and sales using Adobe Connect for customer webinars, product demonstrations, and instructor led training. Governance for the Adobe Connect environment centers on administrative role separation, scheduled session approval and moderation workflows, and content lifecycle controls for recordings and uploaded assets. Configuration emphasizes tenant level room templates and permission models to standardize session setup across business functions.
Collaboration Collaboration 2013 2013
Collaboration Collaboration 2019 2019
Rochester Midland Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy HubSpot CMS Web Content Management Content Management n/a 2021 2021
In 2021, Rochester Midland implemented HubSpot CMS as its Web Content Management platform for the corporate website. The deployment established HubSpot CMS as the primary environment for authoring and publishing public-facing pages and marketing assets, centralizing content workflows under a single web content management tool. The implementation leverages category-aligned capabilities such as template-driven page creation, a visual content editor, landing page and blog management, form and lead-capture tooling, asset management, and built-in SEO controls. Operational coverage focuses on the corporate website and marketing content management, with governance aligned to role-based publishing and editorial workflows to support ongoing content updates and campaign pages.
Rochester Midland CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoominfo Legacy Zoominfo Platform Account Based Marketing CRM n/a 2024 2024
In 2024, Rochester Midland implemented Zoominfo Platform for Account Based Marketing. The Zoominfo Platform is instrumented on their corporate website to enable targeted account discovery, visitor identification, and contact enrichment, supporting marketing and demand generation functions. Implementation centers on embedding Zoominfo Platform web components and enrichment scripts into site pages to capture firmographic signals and translate anonymous traffic into resolved account profiles consistent with Account Based Marketing practices. Functional capabilities configured include website visitor identification, account and contact data enrichment, intent signal collection, and campaign list orchestration, with outputs routed to marketing operations and demand generation teams in the United States.
CRM CRM 2019 2019
Customer Experience CRM 2019 2019
Digital Advertising Platform CRM 2021 2021
Marketing Automation CRM 2021 2021
Rochester Midland IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2022 2022
Rochester Midland CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2022 2022
Secure Email Gateways (SEGs) CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at Rochester Midland

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Rochester Midland Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rochester Midland IT executives and key decision makers. This section highlights Rochester Midland's latest recorded technology evaluations, including Adobe ColdFusion for Apps Development on 2025-12-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rochester Midland digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Rochester Midland Technographics
Rochester Midland is a Manufacturing organization based in United States, with around 250 employees and annual revenues of $40.0 million.
Rochester Midland operates a diverse technology stack with applications such as Adobe Connect, HubSpot CMS and Zoominfo Platform, covering areas like Audio Video and Web Conferencing, Web Content Management and Account Based Marketing.
Rochester Midland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Adobe Systems, HubSpot and Zoominfo.
Rochester Midland recently adopted applications including Zoominfo Platform in 2024, Cloudflare CDN in 2022 and Microsoft Entra ID (formerly Azure Active Directory) in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rochester Midland’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Rochester Midland’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rochester Midland technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.