Rothy's
855 Montgomery Street,
San Francisco, 94133, CA,
United States
San Francisco, 94133, CA,
United States
1 415-737-6849
Retail
Rothy's Technographics
Rothy's Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rothy's and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 520 Rothy's employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rothy's has purchased the following applications: SAP Business ByDesign for ERP Financial in 2018, Zoom for Audio Video and Web Conferencing in 2020, DocuSign eSignature for Digital Signing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rothy's is running and its propensity to invest more and deepen its relationship with SAP , Amazon Web Services (AWS) , Block (ex Square, Inc) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rothy's revenues, which have grown to $140.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rothy's intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rothy's Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | Intuit Quickbooks Enterprise | SAP Business ByDesign | ERP Financial | ERP Financial Management | Navigator Business Solutions | 2018 | 2019 |
In 2018, Rothy's migrated its financial and operational systems from Intuit QuickBooks Enterprise to SAP Business ByDesign, implementing a cloud ERP solution in the ERP Financial category. The program was scoped to centralize finance, order management, and operations to support rapid scaling tied to expanding Chinese manufacturing and sharply growing direct to consumer order volumes.
SAP Business ByDesign was configured to centralize core financial management, automated revenue and returns accounting, cost accounting, and real-time reporting aligned to ERP Financial workflows. Cloud native capabilities such as multi-currency support, multi-language localization, and role based dashboards were leveraged to support ecommerce operations, while the company staged activation of secondary modules to preserve agility.
Integrations formed a critical element of the architecture, with Shopify and the 3PL logistics provider linked into SAP Business ByDesign via middleware. Navigator Business Solutions delivered iConnect middleware for prebuilt Shopify connectivity and built custom interfaces to a proprietary warehouse management system and to the returns provider Happy Returns, with the proprietary WMS integration requiring multiple iterations due to nonstandard APIs.
Governance and rollout were led internally by Ulion Riebe and Heather Howard, supported by the controller, the director of planning and distribution, a dedicated project manager, and implementation services from Navigator Business Solutions. The team executed staged cutovers and comprehensive day in the life testing prior to go live, deferring noncritical module activation until core financial and order workflows stabilized.
The deployment went live in April 2019 during Rothy's largest sales week and processed live order volume without a system wide outage, though operational blips were identified and resolved after go live. The result is a cloud based SAP Business ByDesign ERP Financial foundation that centralizes Finance and Operations and enables phased activation of additional modules and a planned integration of Chinese manufacturing in a subsequent phase.
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Payment Processing | ERP Financial Management |
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2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Rothy's implemented Zoom from Zoom Video Communications for Audio Video and Web Conferencing on its public website. The deployment focuses on embedding Zoom's web client into site pages to enable browser-based audio and video sessions for customer engagement and live product demonstrations.
The implementation leverages core Zoom capabilities including audio conferencing, video conferencing, meeting scheduling, and in-browser screen sharing consistent with typical Audio Video and Web Conferencing functional workflows. Zoom is provisioned as the primary web-facing conferencing layer, and the full application name Zoom is used to manage session orchestration and participant access via the website.
Integration scope is limited to Rothy's website, with operational ownership aligned to digital channels and customer experience functions to host external sessions and support remote sales interactions. Governance centers on web channel configuration and session administration, with standard conferencing controls applied through the Zoom application to manage meetings and participant permissions.
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2023 | 2023 |
In 2023, Rothy's implemented DocuSign eSignature as a Digital Signing solution on its public website. The deployment uses DocuSign eSignature to enable customer facing signature capture and online agreement execution directly within web flows, establishing Rothy's DocuSign eSignature Digital Signing capability for web based forms and consent capture. The implementation emphasizes embedded signing flows, template driven envelope creation, recipient authentication configuration, and persistent audit trail generation as core functional capabilities. Implementation scope is limited to website driven interactions and associated business processes, with operational ownership concentrated on web product and legal workflows responsible for template governance and signer settings. Governance focuses on template lifecycle and signing policy configuration inside DocuSign eSignature, and operational procedures center on managing templates, signer authentication, and audit records for on site digital signature events.
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Web Content Management | Content Management |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Rothy's
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Apps Being Evaluated by Rothy's Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rothy's IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rothy's digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Rothy's Technographics
Rothy's is a Retail organization based in United States,
with around 520 employees and annual revenues of $140.0 million.
Rothy's operates a diverse technology stack with applications such as
SAP Business ByDesign, Zoom and DocuSign eSignature,
covering areas like ERP Financial, Audio Video and Web Conferencing and Digital Signing.
Rothy's has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Zoom Video Communications and DocuSign.
Rothy's recently adopted applications including
DocuSign eSignature in 2023, Google Pay in 2021 and Apple Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rothy's’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rothy's’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rothy's technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.