Rotter & Krauss
Avenida del Parque 4160, Huechuraba,
Santiago, 8580644,
Chile
Santiago, 8580644,
Chile
56 44 236 0138
Retail
Rotter & Krauss Technographics
Rotter & Krauss Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rotter & Krauss and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Rotter & Krauss employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rotter & Krauss has purchased the following applications: SAP SuccessFactors Employee Central for Core HR in 2017, SAP Retail for Retail Management in 2017, Tidio Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rotter & Krauss is running and its propensity to invest more and deepen its relationship with SAP , Tidio , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rotter & Krauss revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rotter & Krauss intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rotter & Krauss Tech Stack and Enterprise Applications
Rotter & Krauss HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Meta4 HR | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2017 | 2018 |
In 2017, Rotter & Krauss implemented SAP SuccessFactors Employee Central as their Core HR solution. The rollout replaced Meta4 HR and centralized employee master data and organizational records for the companys Chile operations, covering approximately 700 employees.
SAP SuccessFactors Employee Central was configured to manage employee records, organizational management, position structures, and core HR workflows including hires, transfers, and terminations. The implementation followed the cloud SaaS architecture inherent to SuccessFactors, with role based access controls, data model configuration, and country specific HR settings applied for Chile.
Operational ownership sat with HR and people operations across Opticas Grandvision Chile Ltda, with a designated training analyst assigned to SuccessFactors platform administration and learning coordination as part of ongoing platform stewardship. Governance emphasized master data stewardship and standardized HR process workflows to support consistent administration across employee lifecycle events.
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Rotter & Krauss ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Oracle E-Business Suite | SAP Retail | Retail Management | ERP Services and Operations | n/a | 2017 | 2018 |
In 2017, Rotter & Krauss implemented SAP Retail within a Retail Management deployment, migrating core commerce and merchandising processes from Oracle E-Business Suite. The program targeted retail operations across merchandising, pricing, inventory and store operations, aligning the SAP Retail application with centralized master data management.
Project work included a PMO led master data migration and cut over process, focusing on article and product master, pricing, assortments and store location hierarchies to prepare data for SAP Retail go live. Configuration concentrated on Retail Management capabilities such as merchandising setup, pricing engines, inventory visibility and point of sale data models, with staged validation and reconciliation of master data across modules.
The migration included a GrandVision engagement in Chile in September 2017 where PMO responsibilities were scoped to master data migration and cut over coordination, indicating a repeatable PMO pattern for retail master data transitions. Governance emphasized centralized master data ownership, cut over orchestration and staged validation between merchandising and store operations, with operational coverage across central merchandising and retail stores.
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Rotter & Krauss AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tidio | Legacy | Tidio Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Rotter & Krauss implemented Tidio Live Chat on its public website to centralize web-based customer engagement. The deployment uses the Tidio Live Chat widget embedded in the site, operating as a cloud-hosted conversational interface that facilitates real-time messaging between visitors and agents. This implementation places Tidio Live Chat in the Chatbots and Conversational AI category and targets ecommerce touchpoints for Rotter & Krauss in Chile.
Configuration emphasizes live chat routing, automated chatbot responses for common inquiries, and a unified agent inbox to manage conversations, aligning with standard Chatbots and Conversational AI functional workflows. The rollout impacts customer service and online sales operations, with governance focused on agent availability, scripted response flows, and escalation procedures to internal channels. Integrations are limited to browser level embedding on the website as documented, and operational control rests with site content owners and service desk staff who manage chat moderation and operating hours.
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Rotter & Krauss Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Rotter & Krauss CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Rotter & Krauss TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2016 | 2016 |
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Rotter & Krauss IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Rotter & Krauss
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Rotter & Krauss Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rotter & Krauss IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rotter & Krauss digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Rotter & Krauss Technographics
Rotter & Krauss is a Retail organization based in Chile,
with around 700 employees and annual revenues of $120.0 million.
Rotter & Krauss operates a diverse technology stack with applications such as
SAP SuccessFactors Employee Central, SAP Retail and Tidio Live Chat,
covering areas like Core HR, Retail Management and Chatbots and Conversational AI.
Rotter & Krauss has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Tidio.
Rotter & Krauss recently adopted applications including
Salesforce Commerce Cloud in 2022, Tidio Live Chat in 2021 and Shopify in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rotter & Krauss’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rotter & Krauss’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rotter & Krauss technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.