Rouses Supermarkets
1301 Saint Mary Street,
Thibodaux, 70302, LA,
United States
Thibodaux, 70302, LA,
United States
1 985-447-5998
Retail
Rouses Supermarkets Technographics
Rouses Supermarkets Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rouses Supermarkets and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 Rouses Supermarkets employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rouses Supermarkets has purchased the following applications: IBM AS/400 for ERP Financial in 2009, In-House ATS for Applicant Tracking System in 2015, Magnite (ex Rubicon Project) for Digital Advertising Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rouses Supermarkets is running and its propensity to invest more and deepen its relationship with IBM , Oracle , In-House Applications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rouses Supermarkets revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rouses Supermarkets intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rouses Supermarkets Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM AS/400 | ERP Financial | ERP Financial Management | n/a | 2009 | 2009 |
In 2009, Rouses Supermarkets implemented IBM AS/400 as its core ERP Financial system to manage store accounting across its retail network. The IBM AS/400 environment served as the central accounting platform for transaction posting, general ledger maintenance and reconciliation workflows.
Operational scope covered 26 Rouses Supermarket locations, where accounting staff used IBM AS/400 to balance accounts and to process all credit card transactions for each store. Workflows included recording debits and credits at the store level, posting journal entries to centralized ledgers, and performing daily and period-end reconciliations on the AS/400 system. The implementation concentrated business function impact on retail accounting and store finance, consolidating store-level cashiering and transaction data into the ERP Financial platform for consistent ledger control.
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015 Rouses Supermarkets deployed In-House ATS as its web-facing Applicant Tracking System to capture and manage external applications through the company careers portal. The In-House ATS is implemented on the public careers pages and serves as the primary application intake and candidate tracking mechanism for retail hiring across the United States, supporting the companys talent acquisition and store-level recruiting functions for an employee base of approximately 7000.
The implementation of In-House ATS focuses on core Applicant Tracking System capabilities including job posting on the careers site, online candidate application capture, candidate lifecycle tracking, requisition visibility for hiring managers, and workflow-based application status updates. Configuration emphasizes web integration for seamless candidate submission and form-driven application flows, with in-house administration consoles for HR users and hiring managers to review candidates and progress requisitions.
Operational ownership and governance are retained internally, the application is maintained by Rouses Supermarkets in-house application team and administered by HR and talent acquisition stakeholders. Rollout and usage are centralized through the corporate careers portal, providing consistent applicant intake and standardized hiring workflows across stores and regions without external implementation partners.
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Core HR | HCM |
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2018 | 2019 |
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Workforce Analytics | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magnite | Legacy | Magnite (ex Rubicon Project) | Digital Advertising Platform | CRM | n/a | 2022 | 2022 |
In 2022, Rouses Supermarkets implemented Magnite (ex Rubicon Project) on their website. Magnite (ex Rubicon Project) serves as a Digital Advertising Platform to manage programmatic inventory, mediate real-time auctions, and centralize publisher-side ad decisioning for Rouses web properties.
The deployment focused on supply-side platform capabilities typical of a Digital Advertising Platform, including programmatic auction orchestration, header bidding support, bid response handling, yield optimization controls, and consolidated reporting for impression-level and campaign-level analysis. Configuration work emphasized ad tag deployment, ad unit mapping against site layouts, and policy-driven targeting and frequency controls to align programmatic delivery with commercial inventory strategies.
Operational integration was executed at the website level, with both client-side and server-side programmatic connections to external demand sources, and standard ad tag and auction endpoints exposed on site pages. The implementation scoped operational ownership to digital advertising and e-commerce teams, enabling ad operations to manage inventory prioritization, creative trafficking, and technical troubleshooting across the site.
Governance changes included centralized ad inventory governance, standardization of trafficking and creative approval workflows, and regularized reporting handoffs to marketing and revenue operations. These controls were positioned to maintain consistent ad quality and policy compliance while enabling programmatic yield management through the Magnite (ex Rubicon Project) platform.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Rouses Supermarkets
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Apps Being Evaluated by Rouses Supermarkets Executives
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FAQ - APPS RUN THE WORLD Rouses Supermarkets Technographics
Rouses Supermarkets is a Retail organization based in United States,
with around 7000 employees and annual revenues of $1.00 billion.
Rouses Supermarkets operates a diverse technology stack with applications such as
IBM AS/400, In-House ATS and Magnite (ex Rubicon Project),
covering areas like ERP Financial, Applicant Tracking System and Digital Advertising Platform.
Rouses Supermarkets has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IBM, In-House Applications and Magnite.
Rouses Supermarkets recently adopted applications including
Magnite (ex Rubicon Project) in 2022, Barracuda Email Security Gateway in 2021 and Oracle Cloud ERP in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rouses Supermarkets’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rouses Supermarkets’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rouses Supermarkets technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.