Ruffer
80 Victoria St,
London, SW1E 5JL,
United Kingdom
London, SW1E 5JL,
United Kingdom
44 20 7963-8100
Banking and Financial Services
Ruffer Technographics
Ruffer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ruffer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 290 Ruffer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ruffer has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, Sitecore CMS for Web Content Management in 2019, Salesforce Pardot for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ruffer is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Microsoft , Sitecore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ruffer revenues, which have grown to $175.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ruffer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ruffer Tech Stack and Enterprise Applications
Ruffer Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Ruffer implemented Zoom for Audio Video and Web Conferencing. Ruffer uses Zoom on their website to surface meeting access and to support both client facing virtual engagements and internal collaboration. The application Zoom provides standard Audio Video and Web Conferencing capabilities such as scheduled and ad hoc meetings, screen sharing, and webinar delivery to support communications and client engagement functions.
Zoom is integrated into Ruffer's public digital touchpoints to deliver browser and client based meeting access consistent with web conferencing deployment patterns. The deployment aligns conferencing capability with investment teams, client services, and corporate communications, using Zoom to centralize virtual meeting workflows and external engagement. Configuration follows typical conferencing administration practices for user access and meeting provisioning while preserving web based entry points on Ruffer's site.
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Collaboration | Collaboration |
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2020 | 2020 |
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Ruffer Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Ruffer implemented Sitecore CMS as its Web Content Management platform for the corporate website. The deployment placed Sitecore CMS at the center of the public-facing digital estate, supporting component-based page templates, centralized content repositories, and managed publishing for investor and corporate communications. Implementation details reflect a standard Web Content Management architecture where the CMS drives page rendering, content delivery, and digital asset control for the site.
Configuration emphasized content authoring, template and component management, publishing workflows with role-based editorial controls, versioning, and content staging that align with Web Content Management best practices. Sitecore CMS was used to centralize editorial governance and to orchestrate managed publishing cycles across digital teams, enabling structured approval workflows and staged releases for the corporate site. The implementation narrative focuses on platform-level capabilities and operational content governance rather than specific third party integrations.
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Ruffer CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Ruffer deployed Salesforce Pardot as its Marketing Automation solution on its website. The implementation focused on website instrumentation, using Salesforce Pardot to capture prospects through embedded forms and tracking scripts, and to initiate email nurture sequences and engagement workflows tied to web behavior.
Configuration concentrated on core Marketing Automation capabilities, including prospect profile capture, segmentation, automated email campaigns, form handler configuration, and behavior-based nurture orchestration within Salesforce Pardot. The deployment is scoped to the corporate website as the primary acquisition touchpoint, with governance oriented toward managing tracking scripts, consent capture, and campaign lifecycle workflows to support marketing-driven lead progression.
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Ruffer ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Ruffer Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Portfolio and Investment Management | Investment Management |
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2018 | 2018 |
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Portfolio and Investment Management | Investment Management |
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2018 | 2018 |
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Ruffer IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Ruffer
| First Name | Last Name | Title | Function | Department | Phone | |
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Co-Chief Investment Officer | CXO | Investment | |
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Investment Director | Director | Investment | |
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Responsible Investment Director | Director | Investment | |
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Investment Director | Director | Investment | |
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Apps Being Evaluated by Ruffer Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ruffer IT executives and key decision makers. This section highlights Ruffer's latest recorded technology evaluations, including BlackRock Aladdin for Portfolio and Investment Management on 2025-06-12. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ruffer digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-06-12 | Ruffer | Evaluated | BlackRock | BlackRock Aladdin | Portfolio and Investment Management | Investment Management |
FAQ - APPS RUN THE WORLD Ruffer Technographics
Ruffer is a Banking and Financial Services organization based in United Kingdom,
with around 290 employees and annual revenues of $175.0 million.
Ruffer operates a diverse technology stack with applications such as
Zoom, Sitecore CMS and Salesforce Pardot,
covering areas like Audio Video and Web Conferencing, Web Content Management and Marketing Automation.
Ruffer has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoom Video Communications, Sitecore and Salesforce.
Ruffer recently adopted applications including
Salesforce Pardot in 2022, GoDaddy in 2022 and MongoDB Atlas in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ruffer’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ruffer’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ruffer technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.