Brandwatch
1st Floor Sovereign House Church Street,
Brighton, BN1 1UJ,
United Kingdom
Brighton, BN1 1UJ,
United Kingdom
44 12 7323-4290
Professional Services
Brandwatch Technographics
Brandwatch Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brandwatch and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Brandwatch employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brandwatch has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2018, Culture Amp for Employee Experience in 2023, Certinia PSA (ex FinancialForce PSA) for Professional Services Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brandwatch is running and its propensity to invest more and deepen its relationship with Tipalti , Oracle , Expensify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brandwatch revenues, which have grown to $220.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brandwatch intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brandwatch Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Brandwatch deployed Tipalti Invoice Management and Bill Processing System as its AP Automation solution to centralize accounts payable workflows across the company. The implementation targeted the Financial Operations team and Accounts Payable function, with operational coverage extending to Brandwatch’s global finance organization and its offices including the Sofia, Bulgaria site where a Junior Financial Accountant supports daily AP tasks.
Tipalti Invoice Management and Bill Processing System was configured to handle invoice intake, automated data capture and validation, three way invoice to purchase order and goods receipt verification, approval routing, and supplier payment processing. The deployment emphasized invoice workflow orchestration and bill processing capabilities consistent with AP Automation category functionality, supporting control frameworks for timely, accurate invoice processing and supplier payment execution.
The Tipalti deployment was operated alongside the expense tool Expensify, with explicit operational integration between Tipalti and Expensify for AP and expense workflows. The system served as the central ledger for vendor invoice lifecycle management, routed stakeholder queries through AP workflows, and aligned with the Accounts Payable Manager driven control and approval model used by the global finance team.
Governance and process changes focused on enforcing invoice verification against purchase orders, formalizing query resolution channels with business partners, and consolidating supplier payment tasks under the Financial Operations team. Role level responsibilities noted in the implementation included daily accounts payable processing, supplier payment preparation, and management of Tipalti and Expensify by finance staff in Sofia and other regional finance personnel.
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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ERP Financial | ERP Financial Management |
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2022 | 2022 |
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Expense Management | ERP Financial Management |
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2016 | 2017 |
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Subscription and Recurring Billing | ERP Financial Management |
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2013 | 2014 |
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Subscription and Recurring Billing | ERP Financial Management |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Culture Amp | Legacy | Culture Amp | Employee Experience | HCM | n/a | 2023 | 2023 |
In 2023 Brandwatch implemented Culture Amp as its Employee Experience platform. The Culture Amp instance is provisioned at brandwatch.eu.cultureamp.com and surfaced through Brandwatch's website to provide employees and managers with direct access to engagement and development tools.
The deployment uses Culture Amp to deliver Employee Experience capabilities typical of the category, including engagement surveys, performance and development workflows, and people analytics, supporting HR and People Operations across Brandwatch's United Kingdom operations and its broader 1,000 person workforce. Governance and rollout are organized through People Operations with centrally configured survey cadences, role based access controls, and manager level reporting to operationalize engagement measurement and continuous performance conversations.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Certinia | Legacy | Certinia PSA (ex FinancialForce PSA) | Professional Services Automation | ERP Services and Operations | n/a | 2017 | 2018 |
In 2017 Brandwatch implemented Certinia PSA (ex FinancialForce PSA) as the Professional Services Automation platform to consolidate project delivery and services accounting within its revenue operations stack. The rollout coincided with a broader commercial stack overhaul led by the Revenue Operations and Strategy Director, aligning the PSA deployment with Salesforce Lightning, Salesforce CPQ for quoting, and Zuora for billing.
Certinia PSA (ex FinancialForce PSA) was configured to deliver core Professional Services Automation capabilities including project accounting, time and expense capture, resource scheduling, and billing trigger orchestration. Configuration focused on structured project hierarchies, utilization tracking, and the link between project delivery records and contract level billing events to support consistent revenue recognition workflows.
The implementation integrated directly with Salesforce CRM and Salesforce CPQ for quoting, with Zuora for subscription billing reconciliation, and with Gainsight for customer success workflows, forming an integrated revenue to recognition chain across commercial and post sales teams. Operational coverage encompassed global revenue operations and service delivery functions, and the PSA implementation was used as a data source for lead to recognised revenue metrics and management and board reporting.
Governance and rollout were managed by the Revenue Operations and Strategy Director and executed by a compact global operations team of analysts and Salesforce administrators, with configuration and process changes coordinated across three budget cycles, quota setting, and compensation revisions. The deployment supported process restructuring including a company level renewal process and creation of new renewal management roles, with system configuration and reporting instrumented to feed executive reporting.
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Travel Management | ERP Services and Operations |
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2014 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing, Sales Engagement | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2012 | 2012 |
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Customer Support | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2017 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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iPaaS (Integration Platform as a Service) | PaaS |
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2018 | 2019 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2018 | 2019 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Brandwatch
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Brandwatch Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brandwatch IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brandwatch digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Brandwatch Technographics
Brandwatch is a Professional Services organization based in United Kingdom,
with around 1000 employees and annual revenues of $220.0 million.
Brandwatch operates a diverse technology stack with applications such as
Tipalti Invoice Management and Bill Processing System, Culture Amp and Certinia PSA (ex FinancialForce PSA),
covering areas like AP Automation, Employee Experience and Professional Services Automation.
Brandwatch has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tipalti, Culture Amp and Certinia.
Brandwatch recently adopted applications including
Culture Amp in 2023, 6sense Account Engagement Platform in 2023 and Oracle NetSuite OneWorld in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brandwatch’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brandwatch’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brandwatch technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.