Salling Group
Salling Group Technographics
Salling Group Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Salling Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60000 Salling Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Salling Group has purchased the following applications: SAP S/4 HANA for ERP Financial in 2024, SAP SuccessFactors Compensation for Compensation Management in 2019, Zendesk Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Salling Group is running and its propensity to invest more and deepen its relationship with SAP , UKG , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Salling Group revenues, which have grown to $9.63 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Salling Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Salling Group Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2024 | 2026 |
In 2024, Salling Group migrated from SAP ERP ECC 6.0 to SAP S/4 HANA under the RISE with SAP program, positioning SAP S/4 HANA as the core ERP Financial platform for the grocery group. The implementation is explicitly associated with a cloud operating model where SAP will operate the platform in Microsoft’s new Danish data center region, aligning the application migration with infrastructure and sustainability commitments.
The SAP S/4 HANA deployment emphasizes ERP Financial capabilities alongside retail operational support, delivering improved data insight, built-in automation, and machine learning capabilities noted in the RISE with SAP offering. The scope includes functional workflows typical to ERP Financial and retail operations, such as finance accounting, green accounting at product level, inventory and replenishment insight that links buyers, warehouses and stores, and the foundation to integrate generative AI for advanced decision support.
Architecturally the solution is cloud native via RISE with SAP, with SAP operating the full SAP S/4 HANA landscape in Microsoft’s Danish data centers located in Høje Taastrup, Roskilde and Køge. The deployment model centralizes SAP operations in a Microsoft cloud region, providing scalability and access to the latest SAP innovations while locating compute and storage on Danish soil and using a single cloud tenancy model managed by SAP.
Operational coverage spans Salling Group’s retail footprint, connecting warehouse systems, head office functions and store operations to the SAP S/4 HANA ERP Financial core, and enabling consolidated data flows for buyers and merchandising teams. Governance is shifting toward a deeper strategic partnership where SAP takes expanded operational responsibility and co-innovation duties, enabling closer collaboration on SAP’s Retail industry solution and joint roadmap planning for cloud and AI capabilities.
The agreement includes explicit sustainability outcomes tied to the SAP S/4 HANA migration, including running the SAP platform on 100 percent renewable energy by 2026 and recovering excess server heat for local household heating, supporting Salling Group’s target of a climate neutral IT operation by 2027. The move also guarantees access to SAP innovations such as generative AI readiness and product level green accounting while securing a future proof ERP Financial backbone for ongoing retail business development.
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Compensation | Compensation Management | HCM | n/a | 2019 | 2019 |
In 2019, Salling Group deployed SAP SuccessFactors Compensation as part of its Compensation Management capabilities to govern variable pay and bonus calculation for office-based staff. The SAP SuccessFactors Compensation solution is positioned within a broader SAP SuccessFactors ecosystem used across the group to support career progression and talent lifecycle activities.
The implementation leverages the SAP SuccessFactors Compensation application built-in variable pay tool to calculate bonuses based on individual performance scores, linking compensation decisions directly to performance ratings. Salling Group also uses the SAP SuccessFactors Performance & Goals solution to set and track objectives for headquarters employees, and the Performance & Goals calibration tool to align performance review outcomes across reviewers.
Salling Group integrates SAP SuccessFactors Compensation functionally with SAP SuccessFactors Learning, which manages digital training courses for roughly 10,000 employees and provides mobile access to learning content. Operational coverage includes headquarters HR and talent management teams, plus store managers who use the calibration capability in Performance & Goals to configure and manage team incentive plans where individual objectives are not assigned, relying on store KPI tracking to evaluate team performance.
Governance is anchored in the suite-level calibration workflows to ensure consistent measurement standards across roles and sites, and compensation actions are driven by calibrated performance scores. Salling Group reported that SAP technology has transformed its HR function, particularly recruiting and talent management, reflecting an HR operating model increasingly orchestrated through SAP SuccessFactors Compensation and adjacent modules.
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Core HR | HCM |
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2019 | 2019 |
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Learning and Development | HCM |
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2019 | 2019 |
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Onboarding | HCM |
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2019 | 2019 |
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Performance and Goal Management | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Workforce Management | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Salling Group deployed Zendesk Chat as a central element of its customer engagement stack to support an accelerated grocery home delivery launch. The implementation is reported under the Chatbots and Conversational AI category and was delivered alongside Zendesk Support, Guide, Explore and the Zendesk Agent Workspace to unify agent workflows.
Salling Group configured two bespoke Zendesk apps to present a 360 degree view of customer and order data directly inside the Agent Workspace, enabling agents to handle inquiries in a single interface. The deployment emphasized structured ticketing, one touch resolution workflows and expanded internal and external knowledge bases, with Help Centres redesigned to drive decision tree routing and increase self-service.
The technical scope included integration of all customer platforms and order management systems into Zendesk, connecting phone, email, chat and webform channels into a unified ticketing and chat routing flow. Operational coverage spanned more than 200 customer service agents across three locations and supported multiple brands and markets in Denmark, Germany and Poland, with agent workflows extended to coordinate directly with delivery drivers for seamless order communication.
Governance included scheduled reporting via Zendesk Explore and regular monthly reviews with the vendor account team to align on product updates and roadmaps. Outcomes explicitly reported include maintaining a 90% CSAT, an increase in Live Chat share of nearly 10%, a 15% reduction in call ratio, and a 15% improvement in call handling time following the rollout of Zendesk Chat and the associated workspace and knowledge base enhancements.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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1995 | 1995 |
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Personalization and Product Recommendations | eCommerce |
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2024 | 2024 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Allocation and Replenishment | SCM |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Database Management | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Salling Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Salling Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Salling Group Technographics
Salling Group is a Retail organization based in Denmark,
with around 60000 employees and annual revenues of $9.63 billion.
Salling Group operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Compensation and Zendesk Chat,
covering areas like ERP Financial, Compensation Management and Chatbots and Conversational AI.
Salling Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Zendesk.
Salling Group recently adopted applications including
Adhese in 2025, SAP S/4 HANA in 2024 and Neurons AI in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Salling Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Salling Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Salling Group technographics profile,
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