Salling Group
Salling Group Technographics
Salling Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Salling Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60000 Salling Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Salling Group has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2007, SAP SuccessFactors Compensation for Compensation Management in 2019, Zendesk Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Salling Group is running and its propensity to invest more and deepen its relationship with SAP , UKG , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Salling Group revenues, which have grown to $9.63 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Salling Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Salling Group Tech Stack and Enterprise Applications
Salling Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2007 | 2007 |
In 2007 Dansk Supermarked A/S implemented SAP ERP ECC 6.0 to centralize group financial management under the ERP Financial category. The deployment established a centralized SAP Financials instance to consolidate accounting and financial reporting for the Group's six supermarket chains Net, Bilka, Føtex, Salling, Clothes & Shoes and AZ, targeting corporate finance, controllership, treasury and statutory reporting across the group's Danish operations. The decision to deploy SAP ERP ECC 6.0 was presented as the foundation to drive the Group's economy and help increase business growth.
Configuration emphasized core ERP Financial capabilities typical for a SAP Financials rollout, including general ledger, accounts payable, accounts receivable, asset accounting and controlling modules, together with financial reporting and period close orchestration. The system was provisioned to serve finance and accounting departments across each chain, unifying chart of accounts and fiscal calendars to standardize financial processes and consolidate group reporting. Governance centered on centralized finance process ownership, consolidated reporting and aligned close workflows to support enterprise financial operations for Dansk Supermarked A/S.
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ERP Financial | ERP |
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2024 | 2026 |
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ERP Financial | ERP |
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2015 | 2015 |
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Salling Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Compensation | Compensation Management | HCM | n/a | 2019 | 2019 |
In 2019, Salling Group deployed SAP SuccessFactors Compensation as part of its Compensation Management capabilities to govern variable pay and bonus calculation for office-based staff. The SAP SuccessFactors Compensation solution is positioned within a broader SAP SuccessFactors ecosystem used across the group to support career progression and talent lifecycle activities.
The implementation leverages the SAP SuccessFactors Compensation application built-in variable pay tool to calculate bonuses based on individual performance scores, linking compensation decisions directly to performance ratings. Salling Group also uses the SAP SuccessFactors Performance & Goals solution to set and track objectives for headquarters employees, and the Performance & Goals calibration tool to align performance review outcomes across reviewers.
Salling Group integrates SAP SuccessFactors Compensation functionally with SAP SuccessFactors Learning, which manages digital training courses for roughly 10,000 employees and provides mobile access to learning content. Operational coverage includes headquarters HR and talent management teams, plus store managers who use the calibration capability in Performance & Goals to configure and manage team incentive plans where individual objectives are not assigned, relying on store KPI tracking to evaluate team performance.
Governance is anchored in the suite-level calibration workflows to ensure consistent measurement standards across roles and sites, and compensation actions are driven by calibrated performance scores. Salling Group reported that SAP technology has transformed its HR function, particularly recruiting and talent management, reflecting an HR operating model increasingly orchestrated through SAP SuccessFactors Compensation and adjacent modules.
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Core HR | HCM |
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2019 | 2019 |
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Learning and Development | HCM |
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2019 | 2019 |
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Onboarding | HCM |
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2019 | 2019 |
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Performance and Goal Management | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Workforce Management | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2020 | 2020 |
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Salling Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Salling Group deployed Zendesk Chat as a central element of its customer engagement stack to support an accelerated grocery home delivery launch. The implementation is reported under the Chatbots and Conversational AI category and was delivered alongside Zendesk Support, Guide, Explore and the Zendesk Agent Workspace to unify agent workflows.
Salling Group configured two bespoke Zendesk apps to present a 360 degree view of customer and order data directly inside the Agent Workspace, enabling agents to handle inquiries in a single interface. The deployment emphasized structured ticketing, one touch resolution workflows and expanded internal and external knowledge bases, with Help Centres redesigned to drive decision tree routing and increase self-service.
The technical scope included integration of all customer platforms and order management systems into Zendesk, connecting phone, email, chat and webform channels into a unified ticketing and chat routing flow. Operational coverage spanned more than 200 customer service agents across three locations and supported multiple brands and markets in Denmark, Germany and Poland, with agent workflows extended to coordinate directly with delivery drivers for seamless order communication.
Governance included scheduled reporting via Zendesk Explore and regular monthly reviews with the vendor account team to align on product updates and roadmaps. Outcomes explicitly reported include maintaining a 90% CSAT, an increase in Live Chat share of nearly 10%, a 15% reduction in call ratio, and a 15% improvement in call handling time following the rollout of Zendesk Chat and the associated workspace and knowledge base enhancements.
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Salling Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Salling Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Salling Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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1995 | 1995 |
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Personalization and Product Recommendations | eCommerce |
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2024 | 2024 |
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Salling Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Allocation and Replenishment | SCM |
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2016 | 2016 |
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Salling Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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Salling Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Salling Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Salling Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Database Management | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Salling Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of HR, Group Senior Director for HQ, Commercial & e-Commerce. | Director | HR | |
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Group Senior Director, Head of Talent Management & Learning | Director | HR | |
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CHRO | CXO | HR | |
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CIO and Senior Vice President | VP | IT | |
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CFO | CXO | Finance | |
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Head of HR Salling & Franchise Division | Director | HR | |
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Group Senior Director, Head of Talent Management & Learning | Director | HR | |
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Executive Vice President of HR | VP | HR | |
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Senior Vice President Corporate Finance | VP | Finance | |
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Head of HR HQ & Commercial, HCMS and People Analytics | Director | HR | |
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Head of Customer Fulfillment, Last Mile | Director | Customer Service | |
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Manager eCommerce Backend Orchestration | Manager | Finance | |
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Apps Being Evaluated by Salling Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Salling Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Salling Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Salling Group Technographics
Salling Group is a Retail organization based in Denmark,
with around 60000 employees and annual revenues of $9.63 billion.
Salling Group operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP SuccessFactors Compensation and Zendesk Chat,
covering areas like ERP Financial, Compensation Management and Chatbots and Conversational AI.
Salling Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Zendesk.
Salling Group recently adopted applications including
Adhese in 2025, SAP S/4 HANA in 2024 and Neurons AI in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Salling Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Salling Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Salling Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.