Clearwater, 33760, FL,
United States
SalonSmart Technographics
SalonSmart Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SalonSmart and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 SalonSmart employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SalonSmart has purchased the following applications: GoDaddy Webmail for Collaboration in 2012, Oracle NetSuite Commerce for eCommerce in 2020, CallRail Call Tracking for Call Tracking and Recording in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SalonSmart is running and its propensity to invest more and deepen its relationship with GoDaddy , Microsoft , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SalonSmart revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SalonSmart intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SalonSmart Tech Stack and Enterprise Applications
SalonSmart Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, SalonSmart implemented GoDaddy Webmail as its primary hosted email and webmail platform for the salonsmart.com domain, categorized under Collaboration. The GoDaddy-hosted deployment provided webmail access and provider-managed mailboxes for the company's roughly 10 employees, delivering browser-based email, calendar, and contact management through the GoDaddy Webmail service.
GoDaddy Webmail was configured to handle domain mail routing through standard DNS MX provisioning, and the service was surfaced on the SalonSmart website to capture customer inquiries and route them into corporate inboxes. Functional capabilities align with Collaboration use cases, including unified inbox, calendar scheduling, and contact lists, with access from desktop and mobile clients via standard mail protocols, and operational ownership residing in core business functions such as customer support and site administration.
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Collaboration | Collaboration |
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2021 | 2021 |
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SalonSmart eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, SalonSmart deployed Oracle NetSuite Commerce on its public website to operate its online storefront. SalonSmart implemented Oracle NetSuite Commerce for eCommerce to centralize product presentation, customer shopping workflows, and online order capture for its Media business, using the website https://www.salonsmart.com to surface catalog and customer account functionality. The implementation focuses on web storefront delivery and customer-facing commerce features rather than enterprise-scale back office transformation, consistent with the company size and commercial scope. Oracle NetSuite Commerce is the application driving the eCommerce business function for online sales, marketing promotion execution, and order intake.
The deployment likely leverages standard eCommerce modules such as catalog and content management, merchandising and pricing controls, responsive storefront rendering, checkout and payment orchestration, and order management for fulfillment coordination. Operational ownership appears concentrated within a small internal team responsible for product data, site content updates, and commerce operations, establishing lightweight governance for content publishing and pricing updates. Rollout and ongoing management are executed against the live website, with the platform serving as the primary channel for customer acquisition and transaction processing on salonsmart.com.
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SalonSmart CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2019 | 2019 |
In 2019, SalonSmart implemented CallRail Call Tracking on their website, leveraging Call Tracking and Recording to capture inbound phone interactions tied to digital sessions. The implementation is centered on a CallRail Call Tracking JavaScript snippet and a pool of trackable numbers deployed with dynamic number insertion to associate calls with web sessions and marketing sources. Functional capabilities in use include session level call attribution, call recording, and call analytics for inbound lead classification.
Operational scope is limited to the SalonSmart website and supports marketing and client engagement workflows for a small United States based media firm with 10 employees. Configuration and governance emphasize number inventory management, on site script deployment, attribution mapping to campaign sources, and retention settings for recorded audio. The deployment architecture is lightweight and web centric, consistent with small company implementations of Call Tracking and Recording.
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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SalonSmart IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at SalonSmart
| First Name | Last Name | Title | Function | Department | Phone | |
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Owner | CXO | Finance | |
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President | CXO | Finance | |
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Apps Being Evaluated by SalonSmart Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||