SAP USA
3999 West Chester Pike,
Newtown Square, 19073, PA,
United States
Newtown Square, 19073, PA,
United States
1 610-661-1000
Professional Services
SAP USA Technographics
SAP USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SAP USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20000 SAP USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SAP USA has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2017, Adobe Experience Manager for Digital Asset Management in 2015, Qualtrics CustomerXM for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SAP USA is running and its propensity to invest more and deepen its relationship with Adobe Systems , Cisco Systems , Docusign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SAP USA revenues, which have grown to $11.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SAP USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SAP USA Tech Stack and Enterprise Applications
SAP USA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, SAP USA implemented Adobe Connect. Adobe Connect was deployed as an Audio Video and Web Conferencing solution and embedded on the SAP USA website to provide externally facing meeting and event capabilities.
The implementation centered on core Adobe Connect capabilities, including persistent virtual meeting rooms, content pods for slide and media sharing, breakout rooms for small group sessions, screen sharing, and session recording with playback. Configuration work emphasized reusable room templates and content layouts to support repeatable webinar and training workflows.
Operationally the deployment targeted website based customer engagement and internal training use cases within SAP USA, aligning with marketing, professional services, and learning teams. Adobe Connect sessions were provisioned through site embedded interfaces, enabling scheduled public events and gated sessions for registered attendees.
Governance focused on administrative role configuration, session scheduling processes, and content lifecycle controls for recorded assets. Adobe Connect served as the primary Audio Video and Web Conferencing platform surfaced on the SAP USA website, with administration practices defined to manage access, room provisioning, and compliance of recorded content.
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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SAP USA Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2015 | 2015 |
In 2015 SAP USA deployed Adobe Experience Manager as its Digital Asset Management solution to manage and publish assets on the SAP USA website. Adobe Experience Manager is used to centralize digital assets for web delivery, providing asset ingestion, metadata schema management, rendition generation, and content publication capabilities consistent with Digital Asset Management implementations. This SAP USA Adobe Experience Manager Digital Asset Management relationship supports marketing and web content operations by placing asset governance and delivery at the center of the corporate site content lifecycle.
The deployment is focused on the website content layer, leveraging Adobe Experience Manager runtime components to manage images, video, and rich media and to orchestrate approval and publishing workflows. Operational scope centers on SAP USA content and marketing teams responsible for site experience and asset lifecycle management, with governance implemented through workflow automation and version control typical of Adobe Experience Manager. The implementation narrative emphasizes configuration for web-oriented asset delivery, metadata-driven retrieval, and workflow-based content release to support ongoing content operations.
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Digital Signing | Content Management |
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2021 | 2021 |
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SAP USA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qualtrics | Legacy | Qualtrics CustomerXM | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, SAP USA implemented Qualtrics CustomerXM on its website to capture customer feedback and instrument experience signals across public web properties. The deployment places Qualtrics CustomerXM within SAP USA’s Customer Experience footprint for on site feedback collection and centralized experience management.
Configuration work emphasized survey authoring, on page feedback widgets, experience analytics dashboards, journey orchestration, and closed loop workflow capabilities that route responses into business processes. Qualtrics CustomerXM was configured for template based survey distribution and dashboarding to support continuous listening across digital touchpoints.
The implementation is embedded into SAP USA’s web properties via client side instrumentation that funnels feedback into centralized analytics and reporting. Operational coverage includes customer facing digital channels and business functions in marketing, customer service, and product management where qualitative and quantitative feedback inform experience workflows.
Governance is oriented around a central experience management team that enforces survey templates, access controls, and response handling workflows to operationalize feedback. SAP USA Qualtrics CustomerXM Customer Experience supports cross functional experience management, providing a single source of on site feedback for downstream reporting and remediation processes.
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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SAP USA ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2018 | 2018 |
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SAP USA PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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SAP USA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Backup as a Service (BaaS) | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at SAP USA
| First Name | Last Name | Title | Function | Department | Phone | |
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Analyst Relations Manager | Manager | Marketing | |
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VP, Analyst Relations | VP | IT | |
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Apps Being Evaluated by SAP USA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SAP USA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SAP USA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD SAP USA Technographics
SAP USA is a Professional Services organization based in United States,
with around 20000 employees and annual revenues of $11.00 billion.
SAP USA operates a diverse technology stack with applications such as
Adobe Connect, Adobe Experience Manager and Qualtrics CustomerXM,
covering areas like Audio Video and Web Conferencing, Digital Asset Management and Customer Experience.
SAP USA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems and Qualtrics.
SAP USA recently adopted applications including
MongoDB Atlas in 2022, DocuSign eSignature in 2021 and Qualtrics CustomerXM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SAP USA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SAP USA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SAP USA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.