Boca Raton, 33487, FL,
United States
SBA Communications Technographics
SBA Communications Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SBA Communications and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1787 SBA Communications employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SBA Communications has purchased the following applications: Salesforce Field Service (ex ClickSoftware) for Field Service Management in 2014, Microsoft Power BI for Analytics and BI in 2016, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SBA Communications is running and its propensity to invest more and deepen its relationship with Salesforce , Microsoft , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SBA Communications revenues, which have grown to $2.71 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SBA Communications intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SBA Communications Tech Stack and Enterprise Applications
SBA Communications ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Field Service (ex ClickSoftware) | Field Service Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, SBA Communications implemented Salesforce Field Service (ex ClickSoftware) to address Field Service Management across its wireless infrastructure portfolio. The deployment targeted field operations responsible for roughly 20,000 assets across the Americas, where prior scheduling practices granted field managers full control and delivered limited central visibility into technician activity.
Salesforce Field Service (ex ClickSoftware) was configured to centralize scheduling and dispatch, implement work order management, and enable technician mobile workflows and asset-centric maintenance tracking. The implementation emphasized rules-based scheduling and centralized dispatch orchestration, aligning typical Field Service Management capabilities with SBA Communications business needs for technician routing, crew assignments, and on-site maintenance coordination.
Operational coverage focused on geographically distributed, decentralized field teams across the Americas, impacting field operations, maintenance planning, and scheduling functions. The project addressed multi-site coordination and mobile workforce enablement, bringing centralized visibility to previously manager-controlled schedules without explicit third-party integrations described in the source.
Governance and rollout prioritized change management and accountability, following a selection and deployment narrative presented by SBA Communications and ClickSoftware practitioners. Control and accountability were cited as drivers that significantly improve business outcomes, and the program documented best practices for working with geographically distributed field teams while restructuring scheduling governance and technician accountability.
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SBA Communications Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2016 | 2018 |
In 2016, SBA Communications implemented Microsoft Power BI to deliver visualization and dashboard capabilities, using the application in the Analytics and BI category. The deployment integrated Microsoft Power BI visualizations directly into Microsoft Dynamics 365 personal dashboards so users could access role-specific analytics inside their CRM experience.
SBA Communications used Microsoft Power BI and SQL Server Reporting Services to support demand planning and opportunity management workflows. Teams created and customized reports with SQL Server Reporting Services SSRS to provide data feeds and structured reports for demand planning and opportunity management, while Microsoft Power BI provided interactive visualizations and personalized dashboard views.
Integrations centered on Microsoft Dynamics 365 and SSRS based reporting, with SSRS delivering the underlying report datasets consumed by dashboards and by demand planning and sales users inside Dynamics 365. The configuration emphasizes embedded Power BI visualizations in Dynamics 365 personal dashboards, and SSRS report design that supplies operational datasets for these business functions.
Governance focused on dashboard personalization and report customization, with configuration workstreams for personal dashboard setup and SSRS report templates to standardize demand planning and opportunity reporting. SBA Communications Microsoft Power BI Analytics and BI supports demand planning and opportunity management across sales and planning functions through embedded dashboards, customized SSRS reporting, and role-based dashboard personalization.
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SBA Communications Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, SBA Communications deployed Cisco Webex Meetings. The deployment uses Cisco Webex Meetings on their website to provide Audio Video and Web Conferencing capabilities that support enterprise collaboration and external meeting access.
The implementation focuses on core Cisco Webex Meetings functionality, including real-time video and audio conferencing, screen sharing, meeting scheduling and join flows, and cloud recording and playback. Configuration emphasizes browser-based join experiences and web access consistent with embedding the conferencing flow into public site pages.
The solution is provided through Cisco Webex Meetings services and surfaced on the SBA Communications website to enable internal users and external participants to join sessions without separate client distribution. Operational scope supports corporate communications and collaboration across SBA Communications business functions in the United States.
Operational governance is structured around IT-managed user provisioning, meeting policy enforcement, access control, and archived meeting management workflows. The narrative aligns SBA Communications Cisco Webex Meetings Audio Video and Web Conferencing implementation with standard conferencing platform practices and web-delivered meeting orchestration.
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Collaboration | Collaboration |
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2015 | 2015 |
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SBA Communications Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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SBA Communications CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Tracking and Recording | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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SBA Communications ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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SBA Communications IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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SBA Communications CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2016 | 2016 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at SBA Communications
Apps Being Evaluated by SBA Communications Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-09-23 | SBA Communications | Evaluated | With Reach | Reach Payments | Payment Processing | ERP |
| 2025-07-18 | SBA Communications | Evaluated | Microsoft | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP |