Scapino
Scapino Technographics
Scapino Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Scapino and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 Scapino employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Scapino has purchased the following applications: Apple Business Chat for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2015, Tweakwise for Personalization and Product Recommendations in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Scapino is running and its propensity to invest more and deepen its relationship with Apple , Microsoft , Surfly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Scapino revenues, which have grown to $850.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Scapino intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Scapino Tech Stack and Enterprise Applications
Scapino AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Business Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Scapino implemented Apple Business Chat on their website to provide conversational customer engagement. Scapino deployed Apple Business Chat as a front-line Chatbots and Conversational AI channel to support e-commerce and retail customer service across the Netherlands.
The implementation emphasizes web-based messaging entry points and Apple's native messaging surface, enabling text exchange, rich links, and structured conversational flows typical of Chatbots and Conversational AI deployments. Configuration focused on intent routing for common retail workflows such as product inquiries, order status checks, and store locator information, with defined handover points for live agent escalation and asynchronous message persistence to preserve session context.
Integration work concentrated on embedding the Apple Business Chat entry on Scapino storefront pages so customers using Safari can initiate conversations directly from product detail and support pages. Operational ownership is held by Scapino's customer service and e-commerce teams who manage message handling, scripted responses, and escalation workflows, while technical teams maintain the website integration and monitoring of conversational availability.
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Scapino Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Scapino deployed Microsoft 365 to establish a cloud-first collaboration and productivity platform for its 3500 employee distribution business in the Netherlands. The implementation is recorded as Microsoft 365 within the Collaboration category, and public site references show Microsoft 365 assets surfaced on the Scapino website, confirming the application footprint beyond internal endpoints.
The Microsoft 365 deployment aligns with standard Collaboration functional modules, commonly including Exchange Online for corporate email, SharePoint Online and OneDrive for document management and content collaboration, and Microsoft Teams for real-time communication and meetings. Configuration appears tenant-based with centralized administration, role-based access controls, and packaged productivity services provisioned to support core business functions such as merchandising collaboration, supply chain coordination, and corporate administration.
Identity and governance for the Microsoft 365 tenant are expected to follow cloud identity patterns, typically leveraging Azure Active Directory for single sign-on and access management, while the website-level references to Microsoft 365 suggest integration points that surface hosted resources or service links on public pages. Overall Scapino Microsoft 365 Collaboration serves as the primary cloud collaboration fabric for enterprise productivity across corporate and retail support operations.
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Collaboration | Collaboration |
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2022 | 2022 |
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Scapino eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizers | Legacy | Tweakwise | Personalization and Product Recommendations | eCommerce | n/a | 2018 | 2018 |
In 2018, Scapino implemented Tweakwise on its consumer-facing e-commerce website. Tweakwise was deployed as a Personalization and Product Recommendations layer to improve onsite search relevance, automated product recommendations and merchandising controls. The deployment emphasized embedding Tweakwise into search result pages and product listing pages to surface dynamic, rule-driven product assortments.
Configuration work included catalog feed mapping, search relevance tuning, product recommendation algorithms and rule-based merchandising, aligning Tweakwise with digital merchandising workflows. Integration points centered on the website front end and the product catalog feed, enabling real-time recommendation rendering and search adjustments within Scapino's online store. Operational ownership rested with e-commerce and merchandising teams, who managed merchandising rule sets, relevance configurations and ongoing tuning.
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Scapino CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2015 | 2015 |
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Scapino ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Scapino PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Scapino IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Scapino CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Scapino
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Scapino Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Scapino IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Scapino digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Scapino Technographics
Scapino is a Distribution organization based in Netherlands,
with around 3500 employees and annual revenues of $850.0 million.
Scapino operates a diverse technology stack with applications such as
Apple Business Chat, Microsoft 365 and Tweakwise,
covering areas like Chatbots and Conversational AI, Collaboration and Personalization and Product Recommendations.
Scapino has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Microsoft and Optimizers.
Scapino recently adopted applications including
Surfly in 2022, Spotler Activate in 2022 and Microsoft Clarity in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Scapino’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Scapino’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Scapino technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.