Scenic
25 Watt Street,,
Newcastle, 2300, NSW,
Australia
Newcastle, 2300, NSW,
Australia
61 13 0017-3812
Leisure and Hospitality
Scenic Technographics
Scenic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Scenic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Scenic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Scenic has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2020, Acoustic Analytics (formerly IBM Tealeaf) for Customer Analytics in 2019, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Scenic is running and its propensity to invest more and deepen its relationship with Oracle , Acoustic , Feefo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Scenic revenues, which have grown to $220.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Scenic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Scenic Tech Stack and Enterprise Applications
Scenic ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Scenic implemented Oracle NetSuite ERP. The Oracle NetSuite ERP deployment focused on ERP Financial capabilities to centralize accounting, revenue management and core financial operations for the leisure and hospitality operator.
The implementation configured standard financial modules including general ledger, accounts payable, accounts receivable, fixed assets and revenue recognition, alongside integrated order to cash and procure to pay workflows. Configuration work included accounting automation, a consolidated chart of accounts and transaction level auditability, supplemented by NetSuite development resources to extend native workflows and scripting for booking and revenue events.
Integrations were established between Oracle NetSuite ERP and Workday, and between Oracle NetSuite ERP and Stripe, using Celigo iPaaS to orchestrate data flows. The integration layer synchronized HR and finance master data and payment transaction records, and provided transformation, error handling and scheduled transfers to support daily financial operations and reconciliations.
Operational coverage targeted corporate finance and back office functions across Scenic's Australia operations and its cruise and tours business lines. Governance changes centered on centralized financial controls, role based access and approval workflows inside NetSuite to standardize month end procedures and support auditability.
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Scenic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acoustic | Legacy | Acoustic Analytics (formerly IBM Tealeaf) | Customer Analytics | CRM | n/a | 2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Scenic Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Scenic implemented Microsoft 365 as its Collaboration platform. Scenic is a leisure and hospitality company headquartered in Australia with approximately 1,200 employees, and its public website evidences use of Microsoft 365 which points to organization-wide deployment across corporate and customer-facing operations.
The Microsoft 365 deployment encompasses core Collaboration capabilities including email and calendaring, cloud document management and file sync, real-time team messaging and videoconferencing, and desktop productivity applications, supporting marketing, reservations, guest services and back-office business functions. Governance and rollout emphasized centralized identity and access control, standardized sharing and content controls, and aligned collaboration workflows to support cross-departmental coordination and web facing content publishing.
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Scenic Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Scenic ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Scenic TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2015 | 2015 |
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Scenic PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Scenic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Scenic
| First Name | Last Name | Title | Function | Department | Phone | |
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Financial Controller | Director | Finance | |
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Financial Controller/Group FP & A Manager | Manager | Finance | |
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Apps Being Evaluated by Scenic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Scenic IT executives and key decision makers. This section highlights Scenic's latest recorded technology evaluations, including SABRE Trams Back Office for ERP Financial on 2024-10-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Scenic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-10-28 | Scenic | Evaluated | SABRE | SABRE Trams Back Office | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Scenic Technographics
Scenic is a Leisure and Hospitality organization based in Australia,
with around 1200 employees and annual revenues of $220.0 million.
Scenic operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Acoustic Analytics (formerly IBM Tealeaf) and Microsoft 365,
covering areas like ERP Financial, Customer Analytics and Collaboration.
Scenic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Acoustic and Microsoft.
Scenic recently adopted applications including
Adobe Audience Manager in 2021, Dstillery Audiences (exMedia6Degrees) in 2021 and Microsoft Clarity in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Scenic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Scenic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Scenic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.