Auckland, 1051,
New Zealand
Sealord Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Sealord and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1240 Sealord employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sealord has purchased the following applications: iDt Time (OEM ADI Time) for Time and Attendance in 2016, Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sealord is running and its propensity to invest more and deepen its relationship with iDt Group , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sealord revenues, which have grown to $245.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sealord intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iDt Group | Legacy | iDt Time (OEM ADI Time) | Time and Attendance | HCM | n/a | 2016 | 2016 |
In 2016, Sealord implemented iDt Time (OEM ADI Time) from iDt Group as its enterprise timekeeping solution. iDt Time was deployed to address workforce scheduling and time capture under the Time and Attendance category, centralizing clocking, roster management, absence tracking, exception handling and timecard workflows.
Configuration emphasized standard Time and Attendance capabilities such as shift pattern configuration, manager approval workflows, automated timesheet generation and operational reporting for labor visibility. Governance was enforced through role based access controls, approval hierarchies and policy driven attendance rules embedded in the application, and the deployment standardized time capture and approval processes for Sealord's employee populations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Sealord implemented Microsoft 365 to provide Collaboration capabilities across its organization. Sealord Microsoft 365 Collaboration supports enterprise productivity and content publishing functions for the New Zealand seafood company with 1,240 employees, and the deployment is surfaced on their public website.
The Microsoft 365 deployment focuses on core Collaboration capabilities typical of the suite, including cloud email, document management, team chat and meetings, and Office productivity applications. The implementation uses centralized document libraries and shared collaboration sites to support cross-team content creation, version control, and internal communication workflows.
Operational coverage includes corporate communications, internal collaboration and public content delivery via the corporate website, with governance oriented toward centralized information management and user provisioning for the company workforce. The presence of Microsoft 365 on the Sealord website indicates integration between the company digital presence and its cloud-based Collaboration platform.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Sealord deployed Hotjar on its website. The Hotjar implementation functions as a Customer Experience analytics layer used by digital product, UX, and marketing teams to observe on-site behavior and gather qualitative feedback.
Hotjar was configured to capture session recordings, heatmaps, conversion funnels, and on-site feedback widgets, aligning with standard Customer Experience workflows. The rollout leverages the Hotjar tracking script embedded in page templates to instrument clicks, scroll depth, and form interactions for behavioral analysis.
Captured Hotjar data is consumed by product and marketing processes to surface UX friction, prioritize content and form changes, and validate hypotheses about visitor behavior. The implementation is focused on the public website and digital touchpoints where customer engagement and conversion signals are measured.
Governance for the Hotjar deployment includes controls around session recording and consent to address privacy requirements in New Zealand, and the configuration is aligned with typical web analytics and feedback governance practices. Hotjar serves as Sealord Hotjar Customer Experience tooling that feeds qualitative insight into existing product and marketing decision workflows.
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Marketing Analytics | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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