SendinBlue
55 Rue dAmsterdam,
Paris, 75008,
France
Paris, 75008,
France
39 0694801053
Professional Services
SendinBlue Technographics
SendinBlue Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SendinBlue and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 SendinBlue employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SendinBlue has purchased the following applications: Lever by Employ for Applicant Tracking System in 2020, Dataiku Data Science Studio (DSS) for ML and Data Science Platforms in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SendinBlue is running and its propensity to invest more and deepen its relationship with Employ , Dataiku , Sift Science or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SendinBlue revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SendinBlue intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SendinBlue Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, SendinBlue deployed Lever by Employ as its Applicant Tracking System. The Lever by Employ instance is embedded on SendinBlue's website to capture external applications and feed candidate records directly into the recruiting platform.
The implementation uses core Applicant Tracking System capabilities, including centralized job posting management, applicant intake forms, configurable candidate pipelines, interview scheduling and structured candidate profiles. Lever by Employ was configured to standardize application routing, automate notifications to recruiting teams and maintain unified candidate records to support ongoing hiring workflows.
Operational ownership resides with SendinBlue's recruiting and HR teams, with hiring managers across internal teams accessing candidate information in Lever. Governance emphasis centered on workflow configuration and role based access controls, while the website embedding creates a direct data flow from public job listings into the Applicant Tracking System.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Dataiku | Legacy | Dataiku Data Science Studio (DSS) | ML and Data Science Platforms | AI Development | n/a | 2017 | 2017 |
In 2017, SendinBlue implemented Dataiku Data Science Studio (DSS) to automate and scale its customer validation workflow, using the application within the ML and Data Science Platforms category. The implementation addressed strict opt in rules for uploaded contact lists, including recency of contact, unsubscribe capability, and message relevance, requirements that previously forced a manual review process and constrained growth.
SendinBlue built an automated classification pipeline in Dataiku Data Science Studio (DSS) that leverages historical telemetry from more than 1 billion emails and associated events, thousands of blocked accounts, and hundreds of fraud criteria. The deployed solution implements automated labeling of new accounts as good, bad, or uncertain, and a credibility scoring algorithm that factors sending volume and contact-level scores. The first production model iteration used a Random Forest classifier and achieved an 83 percent precision rate on email address classification.
Deployment and operational logic were embedded as a production data product inside Dataiku, enabling rapid design, testing, and rollout in under three months and allowing automated decisioning to either block, validate, or route accounts to customer care for manual review. The initiative began as a staged rollout handling 24 percent of new accounts and expanded to cover the majority of incoming accounts as model confidence and coverage increased. Dataiku was used to handle diverse large datasets and to operationalize model scoring and data pipelines.
Operationally the implementation restructured the global validation workflow by shifting routine account vetting from manual teams to an automated, model-driven process that interfaces with customer care for exceptions. The analytics initiative reduced manual workload by the equivalent of one full time job, shortened validation delays for customers, and improved SendinBlue s email reputation by increasing validation accuracy. The relationship between SendinBlue, Dataiku Data Science Studio (DSS), ML and Data Science Platforms, and the validation business function is centered on scalable automated fraud detection and production model orchestration.
SendinBlue communicated plans to iterate on detection algorithms to address evolving fraudulent behavior, positioning the Dataiku Data Science Studio (DSS) deployment as a platform for continuous model refinement and real time assistance to customers while they use SendinBlue.
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ML and Data Science Platforms | AI Development |
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2014 | 2014 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, SendinBlue implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The company publicly surfaces use of Google Workspace on its website, which signals organizational reliance on the application for core communication and collaboration functions.
Google Workspace (Formerly Google G-Suite) deployment at SendinBlue concentrates on standard Collaboration capabilities, including Gmail for corporate email, Google Drive for shared file storage, Google Docs and Sheets for collaborative authoring, and Google Calendar for scheduling, all managed via the central admin console. The cloud native architecture supports centralized user provisioning, domain management, and access controls to coordinate communications and content collaboration across marketing, sales, and operations teams.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2018 | 2018 |
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Call Tracking and Recording | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Partner Relationship Management | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at SendinBlue
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by SendinBlue Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SendinBlue IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SendinBlue digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD SendinBlue Technographics
SendinBlue is a Professional Services organization based in France,
with around 80 employees and annual revenues of $10.0 million.
SendinBlue operates a diverse technology stack with applications such as
Lever by Employ, Dataiku Data Science Studio (DSS) and Google Workspace (Formerly Google G-Suite),
covering areas like Applicant Tracking System, ML and Data Science Platforms and Collaboration.
SendinBlue has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Employ, Dataiku and Google.
SendinBlue recently adopted applications including
PostHog in 2023, Salesforce Sales Cloud in 2021 and Lever by Employ in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SendinBlue’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SendinBlue’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SendinBlue technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.