Barcelona, 08010,
Spain
SeQura Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by SeQura and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 SeQura employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SeQura has purchased the following applications: Playvox Coaching for Learning and Development in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Playvox Performance for Customer Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SeQura is running and its propensity to invest more and deepen its relationship with Playvox , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SeQura revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SeQura intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Playvox | Legacy | Playvox Coaching | Learning and Development | HCM | n/a | 2020 | 2020 |
In 2020, SeQura implemented Playvox Coaching as part of a Learning and Development initiative to formalize coaching and QA workflows for its customer service organization in Spain. The deployment leveraged Playvox Quality and Playvox Performance modules to centralize audits, reporting and agent feedback across customer support teams, increasing visibility into quality and performance trends.
The implementation configured Playvox Coaching to support structured preparation for 1:1 coaching sessions and continuous feedback loops between coaches and agents, extending module usage beyond scoring into formal coaching and development workflows. Playvox Quality was used to standardize audit templates and scorecards, while Playvox Performance consolidated agent feedback and performance metrics to inform coaching plans.
Operational scope covered SeQura customer service departments in Spain, with the solution driving daily agent QA cycles and routine coaching touchpoints. Governance changes included establishing a cadence of 1:1 sessions and centralized reporting ownership to ensure audit consistency and timely feedback.
Outcomes reported by SeQura included a 50% increase in productivity and an 80% reduction in time spent on reporting, reflecting the combined effect of centralized audits, coached performance management and streamlined reporting processes. Playvox Coaching and the associated Quality and Performance modules were cited as the operational core supporting these improvements.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Playvox | Legacy | Playvox Performance | Customer Analytics | CRM | n/a | 2021 | 2021 |
In 2021 SeQura implemented Playvox Performance alongside Playvox Quality as part of a Customer Analytics initiative to centralize KPIs and streamline quality assurance for its customer service and CRM operations in Spain. The deployment targeted growing CX teams and aimed to provide timely feedback and consistent measurement across agent performance and audit workflows.
Playvox Performance Management and Playvox Quality were configured to support standard quality management capabilities, including scorecards, audit automation, coaching workflows, and performance dashboards. The implementation emphasized centralized KPI definitions and automated reporting to reduce manual data collection, and Playvox Performance was used to surface agent-level metrics and trend analytics for operational managers.
Operational coverage focused on SeQura customer experience, quality assurance, and operations teams in Spain, with the platform consolidating QA artifacts and performance data into a unified Customer Analytics environment. The solution supported role-based access for team leads and QA analysts, and enabled structured coaching and feedback loops tied to audit outcomes.
Governance was revised to enforce standardized audit templates and a centralized KPI model, which formalized scorecard ownership and review cadences. Reported outcomes from the deployment included a 50% increase in audit productivity and an 80% reduction in time spent on data collection and reporting, driven by automated audits and centralized reporting within Playvox Performance.
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Customer Analytics | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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