Louisville, 40269, KY,
United States
Shady Rays Technographics
Shady Rays Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Shady Rays and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 75 Shady Rays employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Shady Rays has purchased the following applications: Amazon Pay for Payment Processing in 2017, Sojern for Guest Management in 2018, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Shady Rays is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Block (ex Square, Inc) , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Shady Rays revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Shady Rays intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Shady Rays Tech Stack and Enterprise Applications
Shady Rays ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2017 | 2017 |
In 2017, Shady Rays implemented Amazon Pay on its website, deploying Amazon Pay as the Payment Processing solution to accept consumer payments on the company storefront. The implementation uses Amazon Web Services vendor tooling to surface Amazon Pay as a checkout option within the online cart, directly linking customer authentication and payment selection to the retailer checkout flow.
Configuration centered on client-side Amazon Pay widgets and server-side API calls for authorization, tokenization, and billing data capture, with common Payment Processing workflows such as payment authorization and customer authentication instrumented in the checkout. Operational ownership sits with e-commerce and finance functions for payments configuration and order reconciliation, and governance focused on centralized checkout payment settings, testing of browser-based flows, and phased rollout to the public web storefront.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Shady Rays ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Shady Rays implemented Sojern on its website to support Guest Management. The deployment was a web front implementation of the Sojern application embedded into the Shady Rays ecommerce storefront, enabling guest session capture and visitor orchestration at the point of site interaction.
Configuration concentrated on guest profile capture, session stitching, and onsite personalization capabilities typical of the Guest Management category, with profiles designed to inform marketing and ecommerce workflows. Operational coverage was focused on the Shady Rays website serving United States customers, and governance was centered in marketing operations and ecommerce teams who managed tag deployment, consent handling, and content orchestration, aligning Sojern to front end customer engagement and campaign execution.
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Shady Rays Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Shady Rays implemented Microsoft 365 to provide Collaboration capabilities across its retail operations. The deployment targeted a 75 employee United States based retailer and positioned Microsoft 365 as the primary Collaboration platform supporting core business functions such as merchandising coordination, marketing collaboration, and customer service communications.
The Microsoft 365 implementation uses Exchange Online for email and calendaring, SharePoint Online for document management and intranet content, OneDrive for Business for user file storage, Microsoft Teams for real time chat and meetings, and Office desktop and web applications for productivity. Microsoft 365 was configured to centralize document collaboration, version control, and internal communications while enabling role based access to content and shared workspaces appropriate for a small to mid sized retail organization.
Microsoft 365 services are also surfaced on the Shady Rays website as part of the operational footprint, and the deployment leverages built in identity and access management to consolidate authentication and administrative control. Governance was organized around centralized tenant administration, user provisioning, and standard collaboration policies to manage external sharing and data retention, enabling consistent Collaboration controls across departments without named third party integrators.
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Collaboration | Collaboration |
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2021 | 2021 |
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Shady Rays eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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Shady Rays SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2019 | 2019 |
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Shady Rays CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Shady Rays TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Shady Rays PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Shady Rays IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Shady Rays
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Shady Rays Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-06-24 | Shady Rays | Evaluated | ShipHawk | ShipHawk | Shipping Management | eCommerce |