AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Siblu Holdings Ltd. Tech Stack and Enterprise Applications

Siblu Holdings Ltd. CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Marketing Cloud (ex Omniture) Marketing Automation CRM n/a 2018 2018
In 2018, Siblu Holdings Ltd. deployed Adobe Marketing Cloud (ex Omniture) on its website, establishing Adobe Marketing Cloud (ex Omniture) as its primary Marketing Automation platform for digital marketing and customer experience. The implementation centers on web property instrumentation to collect behavioral data and to power marketing workflows, positioning the Marketing Automation capability within Siblu’s marketing and e-commerce operations. Configuration emphasizes core Marketing Automation capabilities common to the category, including web analytics, audience segmentation, campaign orchestration, real time personalization, tag based measurement, and conversion tracking. Operational ownership is described through marketing operations and analytics governance, with workflows designed to manage data capture, audience activation, and campaign measurement across the corporate website and associated digital touchpoints.
Siblu Holdings Ltd. PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sinch Legacy Pathwire MailJet Transactional Email PaaS n/a 2019 2019
In 2019, Siblu Holdings Ltd. deployed Pathwire MailJet as its Transactional Email solution to manage website-driven customer communications and account notification business functions. The implementation is centered on Siblu's public website, using Pathwire MailJet to orchestrate transactional messaging related to online bookings, reservation confirmations, account notifications, and password resets for customer-facing workflows. The Pathwire MailJet implementation includes template management and event-triggered messaging capabilities, leveraging SMTP relay and HTTP API delivery methods to programmatically send messages from the web application. Configuration covered template versioning, personalization tokens for customer data, and standard deliverability controls commonly associated with Transactional Email platforms. Integration work focused on embedding Pathwire MailJet into the website application stack, with web application event hooks and API calls driving message generation and queuing. Operational coverage targeted customer service and reservations workflows on the site, enabling the website to initiate transactional notifications directly through Pathwire MailJet without introducing additional external middleware. Governance was implemented around sender authentication and message controls, including SPF and DKIM alignment, suppression list management, and centralized template approval to maintain consistent customer messaging. Access controls and role based template editing were used to separate operations and marketing responsibilities, and deployments were staged on the website to validate event flows before full production rollout.
Siblu Holdings Ltd. IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Akamai Legacy Akamai CDN Content Delivery Network IaaS n/a 2013 2013
In 2013, Siblu Holdings Ltd. implemented Akamai CDN on its public website. Akamai CDN provides Content Delivery Network functionality for Siblu's web presence, delivering static and dynamic site assets from Akamai edge locations. The implementation centers on standard CDN configuration such as edge caching rules, cache key normalization, HTTP cache control policy, origin shielding and secure transport with TLS termination at the edge. Akamai CDN configuration includes cache purge capability and time to live parameters, plus routing policies to direct requests to nearby edge nodes. These controls are managed through Akamai's configuration and management interfaces. Operationally the deployment is focused on the corporate website and integrates with Siblu's web hosting and DNS so that web operations and digital marketing teams handle content invalidation, cache control headers and release coordination. Governance for cache policies and certificate management is administered by web operations, with marketing coordinating content release timing. The Siblu implementation uses Akamai CDN to operationalize delivery of web content for its United Kingdom facing site.
Siblu Holdings Ltd. CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2013 2013

IT Decision Makers and Key Stakeholders at Siblu Holdings Ltd.

First Name Last Name Title Function Department Email Phone
CEO CXO Finance
Deputy Finance Director Director Finance
Responsible for treasury Manager Finance
Financial Director France Director Finance
Group Finance Director Director Finance
CTO CXO Finance
Senior Management Controller Director Finance
Payroll Accountant Manager Finance
Directeur des Systèmes d'Information Director IT

Apps Being Evaluated by Siblu Holdings Ltd. Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Siblu Holdings Ltd. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Siblu Holdings Ltd. digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Siblu Holdings Ltd. Technographics
Siblu Holdings Ltd. is a Leisure and Hospitality organization based in United Kingdom, with around 800 employees and annual revenues of $100.0 million.
Siblu Holdings Ltd. operates a diverse technology stack with applications such as Adobe Marketing Cloud (ex Omniture), Pathwire MailJet and Akamai CDN, covering areas like Marketing Automation, Transactional Email and Content Delivery Network.
Siblu Holdings Ltd. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Adobe Systems, Sinch and Akamai.
Siblu Holdings Ltd. recently adopted applications including Pathwire MailJet in 2019, Adobe Marketing Cloud (ex Omniture) in 2018 and Akamai CDN in 2013, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Siblu Holdings Ltd.’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Siblu Holdings Ltd.’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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