Mississauga, L4V 1G2, ON,
Canada
Silver Hotel Group Technographics
Silver Hotel Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Silver Hotel Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Silver Hotel Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Silver Hotel Group has purchased the following applications: Amadeus Sales & Event Management for Event Management in 2019, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021, Amazon EC2 for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Silver Hotel Group is running and its propensity to invest more and deepen its relationship with Amadeus IT Group , Salesforce , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Silver Hotel Group revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Silver Hotel Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Silver Hotel Group Tech Stack and Enterprise Applications
Silver Hotel Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus Sales & Event Management | Event Management | Collaboration | n/a | 2019 | 2019 |
In 2019 Silver Hotel Group deployed Amadeus Sales & Event Management to centralize its group sales and catering operations. Amadeus Sales & Event Management is positioned as an Event Management application that supports sales, catering and event lifecycle workflows across the hotel group's properties.
The implementation focused on standard Event Management capabilities including a centralized event diary, sales CRM functionality, group room block management, catering menu configuration, contract and banquet event order generation, and operational reporting. Configuration emphasized contract templates, automated BEO creation and standardized pricing tiers to ensure consistent event execution across sites.
Integrations were organized around operational systems common to hospitality environments, with synchronization to property management systems, central reservations and finance systems to align availability, pick up and billing data. Role based access and user profiles were configured for sales teams, catering managers and operations staff, enabling localized event management while maintaining centralized master data.
Governance centered on a centralized event inventory and standardized contract and approval workflows, supported by phased rollouts to sales and events teams at each property. Training and configuration governance were instituted to maintain template consistency and operational handoffs between sales, catering and accounting functions.
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Silver Hotel Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Silver Hotel Group implemented Salesforce Sales Cloud to centralize customer acquisition and commercial engagement across its leisure and hospitality portfolio. The deployment targeted core Sales Automation,CRM,Sales Engagement workflows to support sales, group bookings, and corporate account management for the Canada-based organization.
Configuration emphasized standard Sales Cloud capabilities, including lead and opportunity management, contact and account records, pipeline and forecasting modules, and sales engagement sequencing and activity tracking. The implementation included role-based page layouts, custom fields to capture hospitality-specific attributes, and automated lead routing to align reservation inquiries with commercial follow-up.
Salesforce Sales Cloud was embedded on the company website to capture web leads and booking inquiries, creating direct CRM records from online forms and contact flows. The web integration served as the primary inbound channel, linking front-end capture to Sales Cloud records and activity histories for unified customer context.
Operational coverage focused on commercial and reservations teams within Silver Hotel Group, with governance centered on a centralized CRM owner, defined user roles, and standardized sales stages to ensure consistent pipeline management. Rollout followed a phased adoption model with training for sales and reservation staff to align process and data hygiene with the new system.
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Silver Hotel Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Silver Hotel Group deployed Amazon EC2 for Application Hosting and Computing Services to host its public website. The implementation uses Amazon EC2 virtual servers to provide the web tier and compute capacity for the site, applying AWS instance provisioning and network security constructs to support customer-facing web services. Amazon EC2 is the primary compute layer for the website, and the configuration focuses on instance lifecycle management, public DNS mapping, and network access controls.
Operational ownership is held by the corporate IT team, which manages instance provisioning, security group configuration, patching cadence, and access controls for the web environment. The deployment emphasizes standard Application Hosting and Computing Services capabilities such as elastic compute provisioning, instance-level management, and AWS network security patterns to sustain the hotel group website. No additional integrations were specified in source documentation, so governance centers on web hosting operations and IT operational controls.
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Silver Hotel Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Silver Hotel Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-27 | Silver Hotel Group | Evaluated | Epicor | Epicor ERP | ERP Financial | ERP |
| 2026-01-27 | Silver Hotel Group | Evaluated | Blue Link Associates | Blue Link ERP | Distribution ERP | ERP Services and Operations |
| 2024-09-02 | Silver Hotel Group | Evaluated | WePay | WePay | Payment Processing | ERP |