Silverstone
Silverstone Circuit,
Towcester, NN12 8TN,
United Kingdom
Towcester, NN12 8TN,
United Kingdom
44 87 0458-8200
Leisure and Hospitality
Silverstone Technographics
Silverstone Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Silverstone and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 164 Silverstone employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Silverstone has purchased the following applications: Pinpoint ATS for Recruiting, Applicant Tracking System in 2025, Landbot for Chatbots and Conversational AI in 2021, SAP Emarsys Personalization for Personalization and Product Recommendations in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Silverstone is running and its propensity to invest more and deepen its relationship with Pinpoint , Hello Umi , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Silverstone revenues, which have grown to $94.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Silverstone intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Silverstone Tech Stack and Enterprise Applications
Silverstone HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pinpoint | Legacy | Pinpoint ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2025 | 2025 |
In 2025, Silverstone implemented Pinpoint ATS to power its Recruiting,Applicant Tracking System functions on its public careers site. Pinpoint ATS is embedded on the Silverstone website to host job postings and capture candidate applications directly from the careers pages.
Configuration centers on job posting management, multi stage candidate pipelines, custom application form capture, interview scheduling and automated candidate communications to support HR and hiring manager workflows. The Pinpoint ATS deployment uses configurable workflow automation for candidate screening and interview coordination, and includes data privacy controls aligned with UK data protection requirements.
Operational coverage includes the HR and talent acquisition functions supporting Silverstone venue operations across the United Kingdom, with hiring managers and HR administrators assigned role based access to posting and review workflows. Governance is organized around centralized job posting and approval processes administered through the Pinpoint ATS careers site integration, with operational ownership assigned to HR and talent acquisition teams.
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Silverstone AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hello Umi | Legacy | Landbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Silverstone deployed Landbot on its public website as a Chatbots and Conversational AI solution to handle customer-facing interactions. The deployment uses Landbot as an embedded web chat interface that presents conversational flows and guided question trees to site visitors, with scripted fallback responses and form-based lead capture configured to collect visitor contact details and context. Silverstone implemented the full application name Landbot to provide a persistent chat entry point across its web pages, aligning the Chatbots and Conversational AI capability with front-line visitor engagement and inquiry handling.
Configuration work focused on conversational flow authoring, FAQ and intent mapping, and form capture logic, enabling routing of captured queries into defined internal workflows for follow up by customer service and sales teams. Operational coverage is explicitly the corporate website, with governance assigned to a digital experience owner responsible for content updates, flow versioning, and runtime escalation rules. The implementation narrative centers on Landbot as the Chatbots and Conversational AI layer for Silverstone, supporting customer service, visitor engagement, and lead capture processes without specifying downstream system integrations.
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Silverstone eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Emarsys Personalization | Personalization and Product Recommendations | eCommerce | n/a | 2022 | 2022 |
In 2022, Silverstone deployed SAP Emarsys Personalization on its public website to introduce targeted on-site experiences. The implementation positions SAP Emarsys Personalization as the site-level personalization and recommendation layer, aligning with the Personalization and Product Recommendations category for customer facing digital touchpoints.
The deployment was focused on core personalization capabilities, configured to deliver behaviorally driven content targeting, on-site product recommendations, and audience segmentation for session based decisioning. SAP Emarsys Personalization was instrumented to manage rule based campaigns and real time decisioning flows, with configuration of segments, recommendation logic, and creative injections through the application console.
Operationally the solution was implemented on the website front end to enable real time content injection and recommendation rendering, with governance centered on digital marketing and e commerce teams for campaign configuration and audience definitions. The rollout approach emphasized incremental coverage of site areas and page templates while maintaining centralized control over personalization rules and segment definitions within SAP Emarsys Personalization.
Governance and process adjustments included consolidation of personalization ownership with marketing operations, establishment of content and audience change control, and ongoing instrumentation for analytics and campaign auditing. The implementation narrative highlights Silverstone SAP Emarsys Personalization use for web experience orchestration within the Personalization and Product Recommendations domain.
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Silverstone CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Silverstone ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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Silverstone Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2018 | 2018 |
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Silverstone PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Silverstone IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Silverstone CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Silverstone
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Financial Accountant | Manager | Finance | |
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CFO | CXO | Finance | |
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Business System Manager | Manager | IT | |
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Head of IT | Director | IT | |
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Apps Being Evaluated by Silverstone Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Silverstone IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Silverstone digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Silverstone Technographics
Silverstone is a Leisure and Hospitality organization based in United Kingdom,
with around 164 employees and annual revenues of $94.0 million.
Silverstone operates a diverse technology stack with applications such as
Pinpoint ATS, Landbot and SAP Emarsys Personalization,
covering areas like Recruiting, Applicant Tracking System, Chatbots and Conversational AI and Personalization and Product Recommendations.
Silverstone has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Pinpoint, Hello Umi and SAP.
Silverstone recently adopted applications including
Pinpoint ATS in 2025, SAP Emarsys Personalization in 2022 and Quantcast Measure in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Silverstone’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Silverstone’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Silverstone technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.