AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Simetrical Tech Stack and Enterprise Applications

Simetrical Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoho Corp. Legacy Zoho Analytics (ex Zoho Reports) Analytics and BI Analytics and BI n/a 2020 2020
In 2020, Simetrical implemented Zoho Analytics (ex Zoho Reports) on its public website. The deployment is a cloud SaaS instance used by the Mexico based professional services firm and is focused on Analytics and BI to support web analytics, client reporting, and internal business reporting functions. The Zoho Analytics (ex Zoho Reports) implementation was configured to surface embedded dashboards and interactive visualizations on the corporate site, leveraging self service reporting, visualization, data blending, and scheduled report distribution capabilities common to Analytics and BI platforms. Configuration work emphasized lightweight data modeling and report templates to support recurring client deliverables and internal operational dashboards. Operational coverage centers on website driven analytics and client reporting, with governance implemented through application level user roles and report level permissions. Rollout prioritized embedding reports into public and authenticated pages and enabling marketing and delivery teams to access dashboards while maintaining centralized control over data models and scheduled distributions.
Simetrical Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2013 2013
In 2013, Simetrical implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The rollout established Gmail, Calendar, Drive, Docs, Sheets, Slides, and Meet as the primary productivity and communication tools for the Mexico based professional services firm. Simetrical Google Workspace (Formerly Google G-Suite) Collaboration supports project delivery, client collaboration, and internal operations across the organization. Configuration and administration are managed through the Google Admin console, enabling centralized user provisioning, domain management, and sharing controls tailored to a 50 person firm. Operational coverage spans consulting teams, client facing staff, and back office functions, with standard collaboration workflows such as real time document coauthoring, scheduled conferencing, and cloud file storage. The company website source indicates active use of Google Workspace (Formerly Google G-Suite) as the published Collaboration solution.
Collaboration Collaboration 2022 2022
Collaboration Collaboration 2022 2022
Simetrical CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Bitrix24 Legacy Bitrix24 CRM CRM CRM n/a 2021 2021
In 2021, Simetrical implemented Bitrix24 CRM on their website. Simetrical uses Bitrix24 CRM, in the CRM category, to support sales, lead capture, and client engagement business functions for the Mexico-based professional services firm with about 50 employees. The deployment focused on website-integrated lead capture, embedding Bitrix24 CRM web forms and a site widget to create contact records and surface inbound inquiries directly into the system. Configuration work included contact and company management, deal pipeline setup, activity and task tracking, and basic automation rules to assign leads and queue follow-up actions. Operational coverage centers on sales and client engagement teams in Mexico, with administrative governance established for user roles, access controls, and standardized data entry to preserve record quality. The implementation aligns Bitrix24 CRM to core sales and client success workflows, emphasizing pipeline visibility, activity-driven task management, and continuous inbound lead capture from the corporate site.
Customer Support CRM 2013 2013
Marketing Automation CRM 2017 2017
Simetrical IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2017 2017
Content Delivery Network IaaS 2018 2018
Simetrical CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2022 2022

IT Decision Makers and Key Stakeholders at Simetrical

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Simetrical Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Simetrical IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Simetrical digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Simetrical Technographics
Simetrical is a Professional Services organization based in Mexico, with around 50 employees and annual revenues of $2.0 million.
Simetrical operates a diverse technology stack with applications such as Zoho Analytics (ex Zoho Reports), Google Workspace (Formerly Google G-Suite) and Bitrix24 CRM, covering areas like Analytics and BI, Collaboration and CRM.
Simetrical has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zoho Corp., Google and Bitrix24.
Simetrical recently adopted applications including Microsoft 365 in 2022, Slack Connect in 2022 and Microsoft Azure Cloud Services in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Simetrical’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Simetrical’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Simetrical technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.