London, EC2V 7NG,
United Kingdom
Simply Business Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Simply Business and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 Simply Business employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Simply Business has purchased the following applications: SAP Business ByDesign for ERP Financial in 2020, Lever by Employ for Applicant Tracking System in 2018, Google Cloud Analytics Hub for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Simply Business is running and its propensity to invest more and deepen its relationship with SAP , Stripe , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Simply Business revenues, which have grown to $196.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Simply Business intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business ByDesign | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
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Workforce Management | HCM |
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2019 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Analytics Hub | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022 Simply Business implemented Google Cloud Analytics Hub to centralize analytics and governance as part of its Analytics and BI capability, targeting contact-center and marketing analytics across its UK operations. The deployment aimed to centralize trusted metrics and improve discoverability for analysts and business users while enabling compliance workflows required in insurance operations.
The implementation layered Snowflake as the centralized data warehouse, dbt for model development and transformation pipelines, and Looker for the semantic layer and user-facing dashboards, with Google Cloud Analytics Hub providing a company wide distribution and access layer for curated data products. This architecture emphasized modular data products, dbt lineage for model governance, and Looker governed explores to deliver consistent metric definitions.
Operational scope included contact-center analytics use cases and marketing analytics in the United Kingdom, with explicit support for searching and accessing contact-center recordings to accelerate analytics processes. Governance changes focused on a centralized metric catalog and discoverability, standardizing Looker and dbt artifacts across teams to reduce fragmentation and support regulatory compliance.
The case study describes explicit module usage for Looker dbt and Snowflake and reports that the Analytics Hub supports regulatory compliance and materially sped contact-center analytics by improving how recordings are searched and accessed. Google Cloud Analytics Hub was used to unify these Analytics and BI capabilities and to make curated data assets broadly accessible across the company.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2014 | 2014 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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SD-WAN | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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