Simply Business
6th Floor 99 Gresham Street,
London, EC2V 7NG,
United Kingdom
London, EC2V 7NG,
United Kingdom
44 33 3014-6683
Insurance
Simply Business Technographics
Simply Business Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Simply Business and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 Simply Business employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Simply Business has purchased the following applications: SAP Business ByDesign for ERP Financial in 2020, Lever by Employ for Applicant Tracking System in 2018, Google Cloud Analytics Hub for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Simply Business is running and its propensity to invest more and deepen its relationship with SAP , Stripe , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Simply Business revenues, which have grown to $196.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Simply Business intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Simply Business Tech Stack and Enterprise Applications
Simply Business ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business ByDesign | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Simply Business implemented SAP Business ByDesign as its primary ERP Financial application to centralize finance operations and support the finance organization. The deployment positioned SAP Business ByDesign as the core system supporting general ledger, accounts payable, accounts receivable, expense management and financial reporting workflows for finance and accounting teams.
Implementation work was organized through the Finance Change team, with a SAP ByDesign Systems Analyst responsible for systems access, maintenance, enhancements, upgrades and the introduction of new functionality. SAP Business ByDesign configuration emphasized role based access controls, financial master data governance, automated invoice and expense processing, and configuration of chart of accounts and period close procedures.
Simply Business integrated SAP Business ByDesign with SAP Concur and TIS finance systems, with explicit ownership for integration touchpoints, data quality and reconciliation across finance systems. The broader finance technology landscape referenced OneStream, Snowflake, APIs and RPA as relevant integration and reporting technologies, and the program governance called for close coordination with implementation partners during deployment and formal handover of operational ownership after go live.
Operational coverage for SAP Business ByDesign included UK and US finance operations, with core support routed through the London hub and occasional travel to the Northampton office for governance and stakeholder engagement. Governance and workflow responsibilities rested with the Finance Change team and included user support, security and access administration, documentation, training and change control for ongoing releases and enhancements.
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Payment Processing | ERP |
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2020 | 2020 |
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Simply Business HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Simply Business implemented Lever by Employ as its Applicant Tracking System. The implementation embeds Lever by Employ on the public careers site so job postings and applicant submissions are captured directly into the ATS.
Lever by Employ is deployed as a cloud-hosted Applicant Tracking System and is configured to manage standard recruiting workflows such as requisition publishing, candidate pipeline staging, interview scheduling, collaborative hiring notes, and offer workflow orchestration. The platform is operated by Simply Business recruiting and HR teams, centralizing candidate intake from the website and enabling structured pipeline governance, hiring manager collaboration, and ATS-based reporting and compliance controls.
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Workforce Management | HCM |
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2019 | 2019 |
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Simply Business Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Analytics Hub | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022 Simply Business implemented Google Cloud Analytics Hub to centralize analytics and governance as part of its Analytics and BI capability, targeting contact-center and marketing analytics across its UK operations. The deployment aimed to centralize trusted metrics and improve discoverability for analysts and business users while enabling compliance workflows required in insurance operations.
The implementation layered Snowflake as the centralized data warehouse, dbt for model development and transformation pipelines, and Looker for the semantic layer and user-facing dashboards, with Google Cloud Analytics Hub providing a company wide distribution and access layer for curated data products. This architecture emphasized modular data products, dbt lineage for model governance, and Looker governed explores to deliver consistent metric definitions.
Operational scope included contact-center analytics use cases and marketing analytics in the United Kingdom, with explicit support for searching and accessing contact-center recordings to accelerate analytics processes. Governance changes focused on a centralized metric catalog and discoverability, standardizing Looker and dbt artifacts across teams to reduce fragmentation and support regulatory compliance.
The case study describes explicit module usage for Looker dbt and Snowflake and reports that the Analytics Hub supports regulatory compliance and materially sped contact-center analytics by improving how recordings are searched and accessed. Google Cloud Analytics Hub was used to unify these Analytics and BI capabilities and to make curated data assets broadly accessible across the company.
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Simply Business Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Simply Business Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Simply Business CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Simply Business ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Simply Business TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Simply Business PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Simply Business IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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SD-WAN | IaaS |
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2018 | 2018 |
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Simply Business CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Simply Business
| First Name | Last Name | Title | Function | Department | Phone | |
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Group Chief Financial Officer | CXO | Finance | |
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People Director | Director | HR | |
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People Partner | Manager | HR | |
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Senior Finance Manager | Manager | Finance | |
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Director of Operations | Director | Finance | |
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Head of IT Service and Operations | Director | IT | |
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Head of front end engineering | Director | IT | |
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VP of Platform Technology | VP | IT | |
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Engineering Lead | Manager | IT | |
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Engineering Lead | Manager | IT | |
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Head of Engineering | Director | IT | |
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Apps Being Evaluated by Simply Business Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Simply Business IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Simply Business digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Simply Business Technographics
Simply Business is a Insurance organization based in United Kingdom,
with around 900 employees and annual revenues of $196.0 million.
Simply Business operates a diverse technology stack with applications such as
SAP Business ByDesign, Lever by Employ and Google Cloud Analytics Hub,
covering areas like ERP Financial, Applicant Tracking System and Analytics and BI.
Simply Business has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Employ and Google.
Simply Business recently adopted applications including
Semaphore Platform in 2024, Google Cloud Analytics Hub in 2022 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Simply Business’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Simply Business’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Simply Business technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.