AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Simply Business Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP Business ByDesign ERP Financial ERP Financial Management n/a 2020 2020
Payment Processing ERP Financial Management 2020 2020
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Employ Legacy Lever by Employ Applicant Tracking System HCM n/a 2018 2018
Workforce Management HCM 2019 2019
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Cloud Analytics Hub Analytics and BI Analytics and BI n/a 2022 2022
In 2022 Simply Business implemented Google Cloud Analytics Hub to centralize analytics and governance as part of its Analytics and BI capability, targeting contact-center and marketing analytics across its UK operations. The deployment aimed to centralize trusted metrics and improve discoverability for analysts and business users while enabling compliance workflows required in insurance operations. The implementation layered Snowflake as the centralized data warehouse, dbt for model development and transformation pipelines, and Looker for the semantic layer and user-facing dashboards, with Google Cloud Analytics Hub providing a company wide distribution and access layer for curated data products. This architecture emphasized modular data products, dbt lineage for model governance, and Looker governed explores to deliver consistent metric definitions. Operational scope included contact-center analytics use cases and marketing analytics in the United Kingdom, with explicit support for searching and accessing contact-center recordings to accelerate analytics processes. Governance changes focused on a centralized metric catalog and discoverability, standardizing Looker and dbt artifacts across teams to reduce fragmentation and support regulatory compliance. The case study describes explicit module usage for Looker dbt and Snowflake and reports that the Analytics Hub supports regulatory compliance and materially sped contact-center analytics by improving how recordings are searched and accessed. Google Cloud Analytics Hub was used to unify these Analytics and BI capabilities and to make curated data assets broadly accessible across the company.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Audio Video and Web Conferencing Collaboration 2020 2020
Collaboration Collaboration 2014 2014
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Signing Content Management 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Data Platform CRM 2020 2020
Customer Experience CRM 2014 2014
Customer Support CRM 2014 2014
Marketing Analytics CRM 2011 2011
Marketing Analytics CRM 2015 2015
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2020 2020
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2014 2014
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2020 2020
Governance, Risk and Compliance TRM 2020 2020
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2024 2024
Transactional Email PaaS 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2014 2014
Cloud Storage IaaS 2011 2011
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
SD-WAN IaaS 2018 2018
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2021 2021
IT Decision Makers and Key Stakeholders at Simply Business
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Simply Business Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Simply Business Technographics

Simply Business is a Insurance organization based in United Kingdom, with around 900 employees and annual revenues of $196.0 million.

Simply Business operates a diverse technology stack with applications such as SAP Business ByDesign, Lever by Employ and Google Cloud Analytics Hub, covering areas like ERP Financial, Applicant Tracking System and Analytics and BI.

Simply Business has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP, Employ and Google.

Simply Business recently adopted applications including Semaphore Platform in 2024, Google Cloud Analytics Hub in 2022 and DocuSign eSignature in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Simply Business’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Simply Business’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Simply Business technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.