Simply Fresh Food
14/16 Lawson Cres Thomastown,
Melbourne, 3074, VIC,
Australia
Melbourne, 3074, VIC,
Australia
61 3 9078 3872
Consumer Packaged Goods
Simply Fresh Food Technographics
Simply Fresh Food Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Simply Fresh Food and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Simply Fresh Food employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Simply Fresh Food has purchased the following applications: Xero for ERP Financial in 2017, Deputy Time and Attendance for Time and Attendance in 2017, FlexiBake ERP for Food and Beverage ERP in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Simply Fresh Food is running and its propensity to invest more and deepen its relationship with Xero , Deputy , FlexiBake or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Simply Fresh Food revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Simply Fresh Food intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Simply Fresh Food Tech Stack and Enterprise Applications
Simply Fresh Food ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xero | Legacy | Xero | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Simply Fresh Food implemented Xero as its ERP Financial application. The deployment supported a 50 person Australian consumer packaged goods business based in Thomastown VIC, with the Office Manager operating Xero and reporting to two Owners and the CEO.
Xero was configured to manage core financial workflows including accounts payable, accounts receivable, preparation of profit and loss statements, daily bank reconciliations and petty cash reconciliation. The Office Manager handled debtor and creditor payments across three bank accounts, administered a receivables invoice facility with debtor finance, and prepared monthly reports for the debtor financing company that were also subject to quarterly audit.
Operational integration between systems was explicit in the daily export of sales from Flexibake into Xero, and the company maintained database management responsibilities for both Flexibake and Xero Accounting. Order-to-cash processes spanned sales order processing, despatch coordination with the Despatch Department, invoicing in Xero and customer and distributor liaison, while timesheets were captured in Deputy and payroll was administered fortnightly alongside financial accounting records.
Governance and operational controls were formalized through regular liaison with an external Bookkeeper and the debtor financing company, oversight of customer and supplier agreements, and creation of company policies and procedures. The Office Manager also led projects to move the business toward paperless operations and participated in LEAN Solutions and Digital Champions training to institutionalize process improvements and documentation practices.
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Simply Fresh Food HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deputy | Legacy | Deputy Time and Attendance | Time and Attendance | HCM | n/a | 2017 | 2017 |
In 2017, Simply Fresh Food implemented Deputy Time and Attendance to centralize employee time capture and rostering for its 50 person Australian operation. The Time and Attendance application was used to manage the company timesheet system and to support fortnightly HR and payroll processing overseen by the Office Manager based in Thomastown VIC.
The implementation centered on time capture and roster management capabilities typical of the Time and Attendance category, including clock in and clock out, digital timesheet submission and approval workflows, and payroll-ready timesheet reporting. Deputy Time and Attendance was the operational source for timesheet data used in fortnightly payroll, with the Office Manager responsible for system administration, timesheet validation, and payroll reconciliation.
Deputy operated alongside the company financial systems Flexibake and Xero, with financial workflows such as daily sales exports into Xero and bank reconciliations continuing in parallel. Operational coverage extended across HR, payroll, despatch coordination and accounts functions, with the Office Manager liaising between owners, despatch staff, customers and external auditors while using Deputy to ground payroll and labour reporting.
Governance and process responsibilities included administration of the timesheet system by the Office Manager, weekly sales and KPI reporting, debtor and creditor management, and maintenance of company policies and procedures. The role also encompassed process improvement activities, with the Office Manager enrolled in LEAN Solutions Certificate IV in Process Manufacturing and Digital Champions training to support ongoing digital and procedural optimization while operating Deputy Time and Attendance.
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Simply Fresh Food ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FlexiBake | Legacy | FlexiBake ERP | Food and Beverage ERP | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Simply Fresh Food implemented FlexiBake ERP. FlexiBake ERP is deployed as the companys Food and Beverage ERP solution to centralize transactional sales, invoicing and receivables workflows for the 50 employee Australian consumer packaged goods business based in Thomastown VIC.
FlexiBake ERP is configured to support order-to-cash operations, including sales order processing, shipping coordination, invoicing and accounts receivable administration. The Office Manager manages daily processing of accounts payable and accounts receivable, sales order entry, despatch coordination and invoicing through FlexiBake ERP, and uses the system as one of two core databases for financial and sales data.
Operational integrations include a daily export of sales from FlexiBake ERP into Xero for accounting continuity, and operational coexistence with Deputy for fortnightly payroll and timesheet management. The business administers a receivables finance facility with weekly operational interaction and monthly reporting to the debtor financing company, processes reconciliations across three bank accounts and manages petty cash, all supported by data drawn from FlexiBake ERP and Xero.
Governance and process responsibilities are centralized with the Office Manager reporting to two owners and the CEO, producing weekly sales, financial and KPI reports, facilitating internal and external audits, and maintaining customer and supplier agreements. Ongoing operational workstreams include policy and procedure creation, a paperless to digital project and process improvement training through LEAN Solutions and Digital Champions enrollment, with FlexiBake ERP forming the transactional backbone for those initiatives.
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Simply Fresh Food IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Simply Fresh Food
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Owner | CXO | Finance | |
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Office Manager | Manager | Finance | |
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Apps Being Evaluated by Simply Fresh Food Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Simply Fresh Food IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Simply Fresh Food digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Simply Fresh Food Technographics
Simply Fresh Food is a Consumer Packaged Goods organization based in Australia,
with around 50 employees and annual revenues of $5.0 million.
Simply Fresh Food operates a diverse technology stack with applications such as
Xero, Deputy Time and Attendance and FlexiBake ERP,
covering areas like ERP Financial, Time and Attendance and Food and Beverage ERP.
Simply Fresh Food has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Xero, Deputy and FlexiBake.
Simply Fresh Food recently adopted applications including
Fastly in 2021, Cloudflare CDN in 2020 and Xero in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Simply Fresh Food’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Simply Fresh Food’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Simply Fresh Food technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.