Sinclair Broadcast Group
10706 Beaver Dam Road,
Hunt Valley, 21030, MD,
United States
Hunt Valley, 21030, MD,
United States
1 410-568-1500
Media
Sinclair Broadcast Group Technographics
Sinclair Broadcast Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sinclair Broadcast Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7300 Sinclair Broadcast Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sinclair Broadcast Group has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2016, Oracle Cloud HCM Absence Management for Absence and Leave Management in 2017, FreeWheel Strata for Agency Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sinclair Broadcast Group is running and its propensity to invest more and deepen its relationship with Oracle , CorpTax , Cornerstone OnDemand or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sinclair Broadcast Group revenues, which have grown to $3.13 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sinclair Broadcast Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sinclair Broadcast Group Tech Stack and Enterprise Applications
Sinclair Broadcast Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2016 | 2017 |
In 2016, Sinclair Broadcast Group deployed Oracle Cloud ERP to support core ERP Financial functions across its finance organization. The environment was managed alongside Oracle HCM packages, with ongoing support responsibilities that include diagnosing user issues and coordinating with Oracle on package-level defects. Oracle Cloud ERP is the primary application for the companys ERP Financial business function and is referenced by internal support and reporting workflows.
Day to day configuration and module work included user setup and configuration tasks, development and deployment of enhancements and custom programs, and creation of SQL reports for financial staff. The team oversaw the development lifecycle from requirements gathering with non IT stakeholders through delivery, and carried out deployments using established change management protocols. Oracle Cloud ERP administration activities also encompassed routine transactional configuration and access provisioning related to financial operations.
Integrations were explicitly managed through an Oracle SOA interface, where the team monitored and performed small maintenance tasks to preserve data flows and service orchestration between cloud packages. The Oracle HCM packages were part of the supported application set and were coordinated as integrated modules within the broader Oracle Cloud ERP landscape. Operational coverage centered on finance and IT collaboration, with requirements and enhancements driven by non IT business users.
Governance was formalized through the organizations change management process, with team members serving on the Change Review Board to review and authorize changes originating from the department. Deployments and authorizations followed standard change control protocols, and the support function included both issue diagnosis for end users and escalation coordination with Oracle when package issues were identified. Ongoing monitoring, maintenance of the SOA layer, and controlled release processes were central to the operational model.
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Tax Management | ERP |
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2017 | 2017 |
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Sinclair Broadcast Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM Absence Management | Absence and Leave Management | HCM | n/a | 2017 | 2017 |
In 2017 Sinclair Broadcast Group implemented Oracle Cloud HCM Absence Management as part of its Oracle Fusion Cloud R13 HRIS footprint. The deployment was configured to address Absence and Leave Management workflows and to integrate with existing Core HR and Compensation capabilities within the Oracle Cloud HCM suite.
Configuration work centered on Oracle Cloud HCM Absence Management and extended operational support across Core HR, OTBI, BI Publisher, Compensation, Time and Labor, Payroll, Performance and Talent Management, and Recruiting and Onboarding. Functional capabilities implemented included absence event configuration, leave rules and entitlements, absence balance tracking, and reporting feeds consistent with Oracle HCM Cloud practices.
Integrations and operational coverage were managed through established interfaces and operational tooling documented in the role notes, including data feed management for Cornerstone OnDemand as the LMS and ticket lifecycle management in ServiceNow for incident, change and enhancement requests. The implementation supported enterprise HR reporting requirements, including EEO-1 Component 1 reporting activities for 8,500 plus employees, and participated in quarterly release testing cycles with business stakeholders and UAT execution.
Governance and process changes were driven by an internal SME and product owner model, with continuous documentation of functional and technical standard operating procedures, prioritized ticket triage to minimize SLA breaches, and coordination with internal and external developers for requirement analysis, configuration changes for acquisitions and upgrades, and new feature adoption.
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Compensation Management | HCM |
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2017 | 2017 |
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Core HR | HCM |
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2017 | 2017 |
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Learning and Development | HCM |
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2017 | 2017 |
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Onboarding | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2017 | 2017 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System, Candidate Relationship Management | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Sinclair Broadcast Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Sinclair Broadcast Group implemented FreeWheel Strata as its primary Agency Management application to support centralized media buying and ad operations. FreeWheel Strata was positioned to manage end to end linear schedule planning and execution across the Compulse Digital Agency division, with the platform name FreeWheel Strata stated throughout operational guidance and job requirements.
Configuration emphasized agency management capabilities typical for the category, including media planning and schedule management, campaign trafficking, inventory allocation and guaranteed delivery workflows, and billing reconciliation. Platform workflows incorporated local Nielsen ratings and impressions for estimate development, supported negotiation and rate planning, and enabled weekly clearance and delivery monitoring tied to station schedules.
The implementation covered the senior media buyer function and adjacent ad operations teams, operating across multiple markets, stations, and media groups as described in the media buyer role. Operational scope included end to end buyer to station relationship management, RFP evaluation and pricing negotiation support, day to day campaign optimization and supervision, and reconciliation of station invoices.
Governance and process changes centered on consolidating campaign ownership with senior media buyers who supervised schedules, provided guidance to staff, cultivated station and media group relationships, and attended industry events to inform buying strategy. Sinclair Broadcast Group FreeWheel Strata Agency Management directly aligned with media buying, ad operations, and sales workflows without additional third party implementation partners noted.
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Sinclair Broadcast Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Sinclair Broadcast Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Sinclair Broadcast Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2016 | 2017 |
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Sinclair Broadcast Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2025 | 2025 |
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Sinclair Broadcast Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2017 | 2017 |
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Sinclair Broadcast Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Digital Workspace | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Sinclair Broadcast Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Sinclair Broadcast Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sinclair Broadcast Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sinclair Broadcast Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Sinclair Broadcast Group Technographics
Sinclair Broadcast Group is a Media organization based in United States,
with around 7300 employees and annual revenues of $3.13 billion.
Sinclair Broadcast Group operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle Cloud HCM Absence Management and FreeWheel Strata,
covering areas like ERP Financial, Absence and Leave Management and Agency Management.
Sinclair Broadcast Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and FreeWheel, A Comcast Company.
Sinclair Broadcast Group recently adopted applications including
Google Tag Manager in 2025, GoDaddy in 2025 and jsDelivr CDN in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sinclair Broadcast Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sinclair Broadcast Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sinclair Broadcast Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.