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● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

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● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

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Sinclair Broadcast Group
Location
10706 Beaver Dam Road,
Hunt Valley, 21030, MD,
United States
Website
https://www.sbgi.net/
Phone
1 410-568-1500
Artw industry
Media
Employee
Revenue

Sinclair Broadcast Group Technographics

Sinclair Broadcast Group Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Sinclair Broadcast Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7300 Sinclair Broadcast Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Sinclair Broadcast Group has purchased the following applications: Oracle Cloud HCM Absence Management for Absence and Leave Management in 2017, BuzzBoard for Account Based Marketing in 2014, FreeWheel Strata for Agency Management in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Sinclair Broadcast Group is running and its propensity to invest more and deepen its relationship with Oracle , BuzzBoard , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Sinclair Broadcast Group revenues, which have grown to $3.13 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sinclair Broadcast Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Sinclair Broadcast Group Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Oracle Legacy Oracle Cloud HCM Absence Management Absence and Leave Management HCM n/a 2017 2017
Compensation Management HCM 2017 2017
Core HR HCM 2017 2017
Learning and Development HCM 2017 2017
Onboarding HCM 2017 2017
Payroll HCM 2017 2017
Performance and Goal Management HCM 2017 2017
Recruiting, Applicant Tracking System, Candidate Relationship Management HCM 2017 2017
Time and Attendance HCM 2017 2017
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
BuzzBoard Legacy BuzzBoard Account Based Marketing CRM n/a 2014 2014
Customer Experience CRM 2021 2021
Tag Management CRM 2025 2025
ERP Services and Operations
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
FreeWheel, A Comcast Company Legacy FreeWheel Strata Agency Management ERP Services and Operations n/a 2016 2016
Analytics and BI
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Analytics and BI Analytics and BI 2017 2017
Analytics and BI Analytics and BI 2017 2017
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2025 2025
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2024 2024
Content Delivery Network IaaS 2025 2025
Content Delivery Network IaaS 2025 2025
Content Delivery Network IaaS 2025 2025
Digital Workspace IaaS 2021 2021
Domain Name System (DNS) IaaS 2025 2025
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Application Performance Management ITSM 2021 2021
IT Service Management ITSM 2017 2017
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Collaboration Collaboration 2016 2016
Collaboration Collaboration 2013 2013
Content Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Digital Asset Management Content Management 2016 2017
ERP Financial Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
ERP Financial ERP Financial Management 2016 2017
Tax Management ERP Financial Management 2017 2017
IT Decision Makers and Key Stakeholders at Sinclair Broadcast Group
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Sinclair Broadcast Group Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Sinclair Broadcast Group Technographics

Sinclair Broadcast Group is a Media organization based in United States, with around 7300 employees and annual revenues of $3.13 billion.

Sinclair Broadcast Group operates a diverse technology stack with applications such as Oracle Cloud HCM Absence Management, BuzzBoard and FreeWheel Strata, covering areas like Absence and Leave Management, Account Based Marketing and Agency Management.

Sinclair Broadcast Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, BuzzBoard and FreeWheel, A Comcast Company.

Sinclair Broadcast Group recently adopted applications including Google Tag Manager in 2025, GoDaddy in 2025 and jsDelivr CDN in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Sinclair Broadcast Group’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Sinclair Broadcast Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Sinclair Broadcast Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.