AI Buyer Insights:

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● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

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● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

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● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

Sinclair Broadcast Group
Location
10706 Beaver Dam Road,
Hunt Valley, 21030, MD,
United States
Website
https://www.sbgi.net/
Phone
1 410-568-1500
Artw industry
Media
Employee
Revenue

Sinclair Broadcast Group Technographics

Sinclair Broadcast Group Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Sinclair Broadcast Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7300 Sinclair Broadcast Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Sinclair Broadcast Group has purchased the following applications: Oracle Cloud HCM Absence Management for Absence and Leave Management in 2017, BuzzBoard for Account Based Marketing in 2014, FreeWheel Strata for Agency Management in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Sinclair Broadcast Group is running and its propensity to invest more and deepen its relationship with Oracle , BuzzBoard , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Sinclair Broadcast Group revenues, which have grown to $3.13 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sinclair Broadcast Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Sinclair Broadcast Group Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Oracle Legacy Oracle Cloud HCM Absence Management Absence and Leave Management HCM n/a 2017 2017
Compensation Management HCM 2017 2017
Core HR HCM 2017 2017
Learning and Development HCM 2017 2017
Onboarding HCM 2017 2017
Payroll HCM 2017 2017
Performance and Goal Management HCM 2017 2017
Recruiting, Applicant Tracking System, Candidate Relationship Management HCM 2017 2017
Time and Attendance HCM 2017 2017
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
BuzzBoard Legacy BuzzBoard Account Based Marketing CRM n/a 2014 2014 In 2014, Sinclair Broadcast Group deployed BuzzBoard as an Account Based Marketing application to centralize station-level digital marketing reporting and support local sales efforts. The implementation focused on producing SEO and SEM reports using BuzzBoard to help local companies increase their digital presence, with station websites and corporate sales teams in scope. The BuzzBoard configuration emphasized templated SEO and SEM reporting workflows and the ingestion of performance metrics, configured to produce deliverables for station managers and Account Executives. Functional capabilities implemented included automated report generation from web analytics sources, SEO and SEM performance dashboards, and packaging of local digital recommendations for sales outreach. Integrations were explicitly implemented with Google Analytics to produce reports on the performance of stations websites, and with Digital Cloud to handle closed sales deal uploads for corporate review. Operational coverage included station teams, corporate marketing and sales operations, and Account Executives, with data flows designed to move web performance reporting into the commercial approval path. Governance and process changes centered on coordinating with corporate to ensure Account Executives sales were released to the station, and on uploading closed sales deals to Digital Cloud for corporate approval to close the reporting and sales loop. The configuration tied BuzzBoard Account Based Marketing outputs to existing sales release and approval workflows to align local digital reporting with corporate oversight.
Customer Experience CRM 2021 2021
Tag Management CRM 2025 2025
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
FreeWheel, A Comcast Company Legacy FreeWheel Strata Agency Management ERP Services and Operations n/a 2016 2016
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Analytics and BI Analytics and BI 2017 2017
Analytics and BI Analytics and BI 2017 2017
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2025 2025
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2024 2024
Content Delivery Network IaaS 2025 2025
Content Delivery Network IaaS 2025 2025
Content Delivery Network IaaS 2025 2025
Digital Workspace IaaS 2021 2021
Domain Name System (DNS) IaaS 2025 2025
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Application Performance Management ITSM 2021 2021
IT Service Management ITSM 2017 2017
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Collaboration Collaboration 2016 2016
Collaboration Collaboration 2013 2013
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Digital Asset Management Content Management 2016 2017
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ERP Financial ERP Financial Management 2016 2017
Tax Management ERP Financial Management 2017 2017
IT Decision Makers and Key Stakeholders at Sinclair Broadcast Group
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Sinclair Broadcast Group Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Sinclair Broadcast Group Technographics

Sinclair Broadcast Group is a Media organization based in United States, with around 7300 employees and annual revenues of $3.13 billion.

Sinclair Broadcast Group operates a diverse technology stack with applications such as Oracle Cloud HCM Absence Management, BuzzBoard and FreeWheel Strata, covering areas like Absence and Leave Management, Account Based Marketing and Agency Management.

Sinclair Broadcast Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, BuzzBoard and FreeWheel, A Comcast Company.

Sinclair Broadcast Group recently adopted applications including Google Tag Manager in 2025, GoDaddy in 2025 and jsDelivr CDN in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Sinclair Broadcast Group’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Sinclair Broadcast Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Sinclair Broadcast Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.