SiteMinder
Bond Store 3 30 Windmill Street,
Millers Point, 2000, NSW,
Australia
Millers Point, 2000, NSW,
Australia
61 2 9221-4444
Professional Services
SiteMinder Technographics
SiteMinder Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SiteMinder and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 SiteMinder employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SiteMinder has purchased the following applications: Workday Financial Management for ERP Financial in 2020, SiteMinder for Hospitality ERP in 2019, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SiteMinder is running and its propensity to invest more and deepen its relationship with Workday , Stripe , GoCardless or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SiteMinder revenues, which have grown to $88.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SiteMinder intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SiteMinder Tech Stack and Enterprise Applications
SiteMinder ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Financial Management | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, SiteMinder implemented Workday Financial Management to consolidate finance operations across its multi-national SaaS business. The implementation responded to a sprawling chart of accounts of more than 1,500 accounts and manual, excel based consolidations that extended month end close to 20 days, creating operational drag on the finance function and limiting strategic focus.
The deployment included core Financial Management functionality along with Expenses and Procure to Pay, configured to simplify the chart of accounts and enable real time consolidations. Workday Financial Management was used to automate accounts payable, introduce mobile receipt capture for expenses, and apply seven different currency rates across transactions to normalize FX noise and provide clearer enterprise performance signals.
Operational coverage prioritized finance and business lines across SiteMinder’s seven offices and roughly 900 employees, with self service reporting and role based dashboards enabling lines of business to produce their own reports. Access controls were scoped so the CEO can view full financials while individual cost centre managers see only the KPIs relevant to their area, and auditors were granted dedicated logins with time stamped audit trails to streamline evidence access.
Governance and workflow transformation focused on automated expense approvals, embedded control testing, and tighter budget to actual linkage to improve accountability. As a result of the ERP Financial deployment, SiteMinder reduced month end close time by 50 percent, reduced manual integrations and reconciliation effort, and shifted finance capacity toward strategic analysis and faster decision making.
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Expense Management | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2017 | 2017 |
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Payment Processing | ERP |
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2017 | 2017 |
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Subscription and Recurring Billing | ERP |
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2017 | 2017 |
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SiteMinder ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SiteMinder | Legacy | SiteMinder | Hospitality ERP | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, SiteMinder implemented SiteMinder as a Hospitality ERP to manage online distribution and booking workflows on its website. The deployment centralizes the SiteMinder application within the company web stack, delivering Hospitality ERP capabilities for reservations, rate management, inventory orchestration, and channel management focused on digital bookings. The implementation scope emphasized website-level booking and distribution functions rather than enterprise back-office financial systems.
Configuration concentrated on standard Hospitality ERP modules such as reservations management, rate and inventory orchestration, and channel connectivity, with automation to synchronize availability and pricing across online channels. Operational coverage included the company web booking touchpoints and revenue-related workflows, and governance was established around configuration controls and workflow policies for rate updates and inventory changes. The full application name SiteMinder is embedded in the public-facing platform to provide the described Hospitality ERP functionality.
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SiteMinder AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 SiteMinder implemented Salesforce Chat formerly Salesforce Live Agent on its public website. SiteMinder deployed Salesforce Chat as a Chatbots and Conversational AI solution to support customer-facing functions, specifically to enable live web engagement for customer support and web sales on siteminder.com.
The implementation focused on core chat modules including the web chat widget and the agent console, configured for real-time chat sessions, pre-chat forms, canned responses, presence-based agent assignment, routing rules, and transcript capture. These Chatbots and Conversational AI capabilities were configured to manage session state, queueing, and agent handoff workflows within the chat interface.
Operationally the chat widget was surfaced on the public website and routed conversations into the Salesforce Chat agent interface hosted on the Salesforce platform. The deployment was scoped to customer-facing teams, with chat flows designed to capture visitor context and preserve conversation records in the agent console for follow up by support and sales representatives.
Governance emphasized chat routing rules and conversational workflow ownership, with configuration controls for availability states and transcript retention. Rollout included agent training on console workflows and standardized canned message libraries to ensure consistent handling of inbound web inquiries.
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SiteMinder Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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SiteMinder Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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SiteMinder CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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SiteMinder EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2017 | 2017 |
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SiteMinder ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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SiteMinder Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2020 | 2020 |
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Procurement | Procurement |
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2017 | 2017 |
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SiteMinder IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Database Management | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at SiteMinder
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by SiteMinder Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from SiteMinder IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the SiteMinder digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD SiteMinder Technographics
SiteMinder is a Professional Services organization based in Australia,
with around 900 employees and annual revenues of $88.0 million.
SiteMinder operates a diverse technology stack with applications such as
Workday Financial Management, SiteMinder and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, Hospitality ERP and Chatbots and Conversational AI.
SiteMinder has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, SiteMinder and Salesforce.
SiteMinder recently adopted applications including
Stripe Payments in 2021, Salesforce Sales Cloud in 2021 and Instaclustr in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of SiteMinder’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates SiteMinder’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete SiteMinder technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.