Sixt Rent a Car UK
Durrant House, 47 Holywell St,
Chesterfield, S41 7SJ,
United Kingdom
Chesterfield, S41 7SJ,
United Kingdom
44 12 4628 2000
Professional Services
Sixt Rent a Car UK Technographics
Sixt Rent a Car UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sixt Rent a Car UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Sixt Rent a Car UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sixt Rent a Car UK has purchased the following applications: Oracle OBIEE for Analytics and BI in 2014, epyx 1link for Fleet Management in 2025, Optimizely Intelligence Cloud for Marketing Analytics in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sixt Rent a Car UK is running and its propensity to invest more and deepen its relationship with Oracle , epyx , Optimizely or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sixt Rent a Car UK revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sixt Rent a Car UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sixt Rent a Car UK Tech Stack and Enterprise Applications
Sixt Rent a Car UK Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle OBIEE | Analytics and BI | Analytics and BI | n/a | 2014 | 2014 |
In 2014, Sixt Rent a Car UK implemented Oracle OBIEE as an Analytics and BI solution. The deployment targeted commercial decision making across sales, pricing, and revenue management, aligning analytics delivery with the companys UK commercial teams.
The implementation configured core Oracle OBIEE capabilities including enterprise reporting, interactive dashboards, ad hoc analysis, and metadata modeling in the RPD repository. Reporting services were set up with scheduled distribution and role based security to provision insights to commercial managers and pricing analysts, and data sourcing and transformation workflows were organized to feed the OBIEE semantic layer to support numeracy driven analysis.
Governance emphasized close collaboration with business stakeholders, reflecting the strong communication and stakeholder management skills noted in the source. Analysts used Oracle OBIEE to analyse business trends in sales and pricing to optimise revenue, and training focused on enabling analysts proficient in Microsoft Excel, SQL Developer, and Oracle BI to embed commercial acumen into report design and operational workflows.
|
Sixt Rent a Car UK SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| epyx | Legacy | epyx 1link | Fleet Management | SCM | n/a | 2025 | 2025 |
In 2025 Sixt Rent a Car UK implemented epyx 1link Service Network, deploying epyx 1link as its Fleet Management platform across Sixt van & truck commercial vehicle locations in the United Kingdom. The Glasgow based rental business adopted the platform to gain direct control of service maintenance and repair workflows and to increase uptime, standardise standards and enhance national oversight of SMR activities and costs in the UK.
The deployment focused on Service Maintenance and Repair workflow orchestration, with the epyx 1link Service Network configured for digital work order management, standardized service templates, automated scheduling and parts coordination, and consolidated reporting. Configuration emphasized operational accuracy and automation through enforced service checklists and workflow rules that align local depot activity with national SMR policies.
Operational architecture centralized SMR control by connecting commercial vehicle sites to a central operations console, enabling national oversight of service throughput and cost visibility. The implementation targeted fleet operations and maintenance functions, bringing site level technicians and regional fleet managers into a single Fleet Management environment to standardise procedures and oversight across the UK.
Governance changes included formalised SMR policies, role based access for site and national managers, and centralized approval and audit trails for repair and maintenance activities. Outcomes explicitly reported from the rollout include improved operational accuracy and automation, increased uptime, standardised standards and enhanced national oversight of SMR activities and costs using epyx 1link as Sixt Rent a Car UK Fleet Management support for fleet operations and service governance.
|
Sixt Rent a Car UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | Optimizely Intelligence Cloud | Marketing Analytics | CRM | n/a | 2012 | 2012 |
In 2012, Sixt Rent a Car UK deployed Optimizely Intelligence Cloud on its public website to centralize digital measurement and experimentation. The Optimizely Intelligence Cloud implementation serves the company’s Marketing Analytics needs for web channels and supports marketing and customer experience functions.
Configuration focused on page level instrumentation, event tracking, visitor attribution, audience segmentation, and dashboarding, consistent with Marketing Analytics capabilities. The Optimizely Intelligence Cloud deployment included analytics instrumentation and experimentation modules to capture session data and to manage web experiments and personalization rules. Implementation incorporated a tagging strategy and conversion funnel measurement to enable campaign analysis and reporting.
Operational coverage is concentrated on the public website, supporting marketing, eCommerce, and customer experience teams across the United Kingdom. Integrations are implemented at the web layer, aligning with site tag management and server side event collection for downstream reporting and CRM ingestion when required. The deployment architecture is centered on client side instrumentation augmented by server side collection to maintain data fidelity across web interactions.
Governance established a centralized measurement plan, scheduled release windows for experiments, and QA processes for tagging and data validation to ensure consistent analytics. Operational ownership resides with digital analytics and marketing operations teams to maintain tracking hygiene and experiment cadence.
|
|
|
|
|
Marketing Analytics | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
Sixt Rent a Car UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2020 | 2020 |
|
Sixt Rent a Car UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Sixt Rent a Car UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Sixt Rent a Car UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sixt Rent a Car UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sixt Rent a Car UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Sixt Rent a Car UK Technographics
Sixt Rent a Car UK is a Professional Services organization based in United Kingdom,
with around 1000 employees and annual revenues of $500.0 million.
Sixt Rent a Car UK operates a diverse technology stack with applications such as
Oracle OBIEE, epyx 1link and Optimizely Intelligence Cloud,
covering areas like Analytics and BI, Fleet Management and Marketing Analytics.
Sixt Rent a Car UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, epyx and Optimizely.
Sixt Rent a Car UK recently adopted applications including
epyx 1link in 2025, IBM Instana in 2020 and Amazon S3 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sixt Rent a Car UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sixt Rent a Car UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sixt Rent a Car UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.