Leeds, LS1 4AP,
United Kingdom
Sky Betting & Gaming Technographics
Sky Betting & Gaming Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sky Betting & Gaming and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1400 Sky Betting & Gaming employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sky Betting & Gaming has purchased the following applications: Phenom Talent CRM for Candidate Relationship Management in 2019, SAP Customer Data Cloud (ex Gigya) for Customer Data Platform in 2021, New Relic APM for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sky Betting & Gaming is running and its propensity to invest more and deepen its relationship with Phenom , Symphony Talent , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sky Betting & Gaming revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sky Betting & Gaming intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sky Betting & Gaming Tech Stack and Enterprise Applications
Sky Betting & Gaming HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phenom | Legacy | Phenom Talent CRM | Candidate Relationship Management | HCM | n/a | 2019 | 2019 |
In 2019, Sky Betting & Gaming implemented Phenom Talent CRM as a Candidate Relationship Management platform and embedded Phenom Talent Experience Management on its public careers site to manage candidate engagement. The implementation is explicitly tied to the Sky Betting & Gaming careers channel, using Phenom Talent Experience Management to surface personalized candidate interactions on the corporate job site.
The deployment centralized candidate profiles, segmentation and talent pools within Phenom Talent CRM, and introduced automated nurture journeys and outreach workflows to support ongoing candidate engagement. Configuration work focused on career-site personalization, job recommendation logic, candidate lifecycle tracking and recruitment analytics, all functions aligned with Candidate Relationship Management best practices.
The solution is integrated directly with the careers website through Phenom Talent Experience Management, feeding candidate activity and engagement signals into recruiting operations and sourcing workflows. Operational coverage included recruitment, employer brand and talent acquisition processes, with on-site personalization and engagement orchestration running through the Phenom platform.
Governance and process changes concentrated on centralizing candidate engagement governance within recruitment teams across the United Kingdom, shifting sourcing and nurturing responsibilities into CRM-driven workflows. The implementation positioned Phenom Talent CRM as the primary system for candidate relationship orchestration and career site experience management for Sky Betting & Gaming.
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Recruiting | HCM |
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2021 | 2021 |
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Sky Betting & Gaming CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Customer Data Cloud (ex Gigya) | Customer Data Platform | CRM | n/a | 2021 | 2021 |
In 2021, Sky Betting & Gaming implemented SAP Customer Data Cloud (ex Gigya) on its careers website. The deployment uses SAP Customer Data Cloud (ex Gigya) as a Customer Data Platform to centralize web visitor identity, profile capture, consent records, and authentication flows for recruitment and digital channels.
The implementation surfaces core Customer Data Platform capabilities including identity and access management, registration and account provisioning, consent and preference management, and centralized profile storage. Integration is focused on the careers site front end and web authentication workflows, enabling HR and digital teams to capture consistent identity and consent data at point of engagement. Governance emphasis is on centralized consent capture and profile reconciliation to support site-level privacy and account management processes.
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Sky Betting & Gaming ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Sky Betting & Gaming implemented New Relic APM for Application Performance Management of its public careers website. New Relic APM is instrumented on the website application stack to capture transaction traces, error analytics, and real user monitoring signals, providing continuous visibility into request latency and application-level failures.
The New Relic APM deployment centers on application monitoring, performance profiling, and alerting for production web services, supporting platform engineering, site reliability engineering, and web development teams. Configuration emphasizes dashboarding, distributed tracing, and error aggregation in order to feed incident detection and triage workflows, with the New Relic APM instance scoped to the public website environment rather than backend financial systems.
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Sky Betting & Gaming IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Sky Betting & Gaming CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Sky Betting & Gaming
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Sky Betting & Gaming Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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