AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Slazenger Tech Stack and Enterprise Applications

Slazenger CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insider One Legacy Insider One Platform Customer Engagement CRM n/a 2025 2025
In 2025 Slazenger implemented the Insider One Platform to power a UK ecommerce Customer Engagement initiative. The deployment targeted marketing and ecommerce operations, with a focus on omnichannel acquisition workflows and automated lifecycle campaigns tied to cart and price signals. The implementation centered on Insider One’s Architect journey orchestration and Sirius AI, which were configured to run omnichannel cart recovery, price-drop alerts, and personalized campaigns. Architectural emphasis was on journey orchestration, AI-driven predictive triggers, dynamic content personalization, and campaign sequencing to support acquisition and retention workflows. Operational coverage extended across web, email, and in-app touchpoints to ensure consistent cart recovery and price-drop messaging, with execution owned by Slazenger’s ecommerce and marketing teams. The Insider One Platform was used to unify campaign logic and AI models across those channels, enabling coordinated timing and segmentation for personalized offers. Governance emphasized campaign orchestration and model-driven decisioning, with rollouts executed as a UK ecommerce initiative. Outcomes reported in the case study include a 49x ROI within eight weeks and a 700% increase in customer acquisition, outcomes tied explicitly to Architect and Sirius AI powered cart recovery and personalized campaign execution.

IT Decision Makers and Key Stakeholders at Slazenger

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Slazenger Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Slazenger IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Slazenger digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Slazenger Technographics
Slazenger is a Retail organization based in United Kingdom, with around 470 employees and annual revenues of $146.0 million.
Slazenger operates a diverse technology stack with applications such as Insider One Platform, covering areas like Customer Engagement.
Slazenger has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Insider One.
Slazenger recently adopted applications including Insider One Platform in 2025, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Slazenger’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Slazenger’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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