Slazenger Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Slazenger and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 470 Slazenger employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Slazenger has purchased the following applications: Insider One Platform for Customer Engagement in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Slazenger is running and its propensity to invest more and deepen its relationship with Insider One or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Slazenger revenues, which have grown to $146.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Slazenger intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Insider One | Legacy | Insider One Platform | Customer Engagement | CRM | n/a | 2025 | 2025 |
In 2025 Slazenger implemented the Insider One Platform to power a UK ecommerce Customer Engagement initiative. The deployment targeted marketing and ecommerce operations, with a focus on omnichannel acquisition workflows and automated lifecycle campaigns tied to cart and price signals.
The implementation centered on Insider One’s Architect journey orchestration and Sirius AI, which were configured to run omnichannel cart recovery, price-drop alerts, and personalized campaigns. Architectural emphasis was on journey orchestration, AI-driven predictive triggers, dynamic content personalization, and campaign sequencing to support acquisition and retention workflows.
Operational coverage extended across web, email, and in-app touchpoints to ensure consistent cart recovery and price-drop messaging, with execution owned by Slazenger’s ecommerce and marketing teams. The Insider One Platform was used to unify campaign logic and AI models across those channels, enabling coordinated timing and segmentation for personalized offers.
Governance emphasized campaign orchestration and model-driven decisioning, with rollouts executed as a UK ecommerce initiative. Outcomes reported in the case study include a 49x ROI within eight weeks and a 700% increase in customer acquisition, outcomes tied explicitly to Architect and Sirius AI powered cart recovery and personalized campaign execution.
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