Smarkets
4Th Floor, Royal London House,
London, EC2A 1DX,
United Kingdom
London, EC2A 1DX,
United Kingdom
44 20 7617-7413
Professional Services
Smarkets Technographics
Smarkets Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smarkets and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 88 Smarkets employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smarkets has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2021, TrueLayer for Digital Banking in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smarkets is running and its propensity to invest more and deepen its relationship with Greenhouse , TrueLayer , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smarkets revenues, which have grown to $31.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smarkets intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smarkets Tech Stack and Enterprise Applications
Smarkets HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Smarkets implemented Greenhouse ATS to centralize hiring operations and standardize candidate intake. Greenhouse ATS is an Applicant Tracking System deployed on Smarkets' public website to publish vacancies and capture candidate applications, supporting recruiting and talent acquisition as the primary business functions for the company.
The implementation emphasized core Applicant Tracking System capabilities, including job posting and career site integration, candidate tracking and pipeline management, structured interview scheduling, and offer workflow configuration. Configuration work focused on pipeline stages, interview scorecards, and application form capture to create consistent evaluation workflows aligned with HR and hiring manager needs.
Greenhouse ATS is embedded on the corporate career site to surface live roles and collect applicant data for recruiters and hiring managers, and operational coverage centers on the Talent Acquisition function. Governance of the implementation concentrated on role based access controls, defined hiring workflows, and standardized interview panel and scoring processes to ensure consistent decisioning across open roles.
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Smarkets ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TrueLayer | Legacy | TrueLayer | Digital Banking | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Smarkets implemented TrueLayer to enable instant bank-to-bank deposits as part of its payments and commerce flows, using TrueLayer within a Digital Banking context to support onboarding and checkout funding. The deployment centered on TrueLayer Payments, integrating the TrueLayer Payments API into customer-facing deposit paths to initiate instant bank transfers and update payment status in real time.
Configuration work focused on Payments API capabilities and notification workflows, implementing real-time payment initiation and status callbacks to accelerate time-to-funds. Functional capabilities implemented included instant bank-to-bank deposit initiation, checkout funding orchestration, onboarding deposit flows, and operational reconciliation support to align transaction records with settlement events.
Integrations were scoped to Smarkets onboarding and checkout systems and to internal reconciliation processes, with the Payments API feeding payment status and settlement events into existing operational workflows. The implementation targeted Smarkets operations in the United Kingdom, impacting payments operations, customer onboarding, and product checkout logic.
Governance and process changes included updating reconciliation workflows and checkout funding validation to consume TrueLayer payment notifications. Reported outcomes included lower transaction fees and faster time-to-funds with deposit times measured in seconds, and approximately £30k in annual savings related to the payments change.
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Smarkets Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Smarkets implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Smarkets implemented Google Workspace (Formerly Google G-Suite) to centralize enterprise email, calendaring, and real-time document collaboration across the company, aligning the application with professional services business functions across operations, product, and corporate teams. The deployment provided cloud-hosted collaboration capabilities for Smarkets' approximately 88 employees.
Deployment used the cloud-native Google Workspace SaaS model with centralized administration through the Google Workspace admin console, and standard Collaboration modules such as Gmail, Google Drive, Google Docs, Google Sheets, Google Slides, and Google Calendar were provisioned to support communication and document workflows. User provisioning and group-based access controls were configured to manage accounts and sharing settings organization-wide, with governance focused on centralized account management and access policies to operationalize secure collaboration across the enterprise.
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Collaboration | Collaboration |
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2022 | 2022 |
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Smarkets CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Smarkets ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Smarkets PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Smarkets IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Smarkets
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Smarkets Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Smarkets IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Smarkets digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Smarkets Technographics
Smarkets is a Professional Services organization based in United Kingdom,
with around 88 employees and annual revenues of $31.1 million.
Smarkets operates a diverse technology stack with applications such as
Greenhouse ATS, TrueLayer and Google Workspace (Formerly Google G-Suite),
covering areas like Applicant Tracking System, Digital Banking and Collaboration.
Smarkets has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Greenhouse, TrueLayer and Google.
Smarkets recently adopted applications including
Slack Connect in 2022, Cloudflare CDN in 2022 and Greenhouse ATS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Smarkets’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Smarkets’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Smarkets technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.