London, EC2A 1DX,
United Kingdom
Smarkets Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Smarkets and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 88 Smarkets employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smarkets has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2021, TrueLayer for Digital Banking in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smarkets is running and its propensity to invest more and deepen its relationship with Greenhouse , TrueLayer , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smarkets revenues, which have grown to $31.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smarkets intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TrueLayer | Legacy | TrueLayer | Digital Banking | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Smarkets implemented TrueLayer to enable instant bank-to-bank deposits as part of its payments and commerce flows, using TrueLayer within a Digital Banking context to support onboarding and checkout funding. The deployment centered on TrueLayer Payments, integrating the TrueLayer Payments API into customer-facing deposit paths to initiate instant bank transfers and update payment status in real time.
Configuration work focused on Payments API capabilities and notification workflows, implementing real-time payment initiation and status callbacks to accelerate time-to-funds. Functional capabilities implemented included instant bank-to-bank deposit initiation, checkout funding orchestration, onboarding deposit flows, and operational reconciliation support to align transaction records with settlement events.
Integrations were scoped to Smarkets onboarding and checkout systems and to internal reconciliation processes, with the Payments API feeding payment status and settlement events into existing operational workflows. The implementation targeted Smarkets operations in the United Kingdom, impacting payments operations, customer onboarding, and product checkout logic.
Governance and process changes included updating reconciliation workflows and checkout funding validation to consume TrueLayer payment notifications. Reported outcomes included lower transaction fees and faster time-to-funds with deposit times measured in seconds, and approximately £30k in annual savings related to the payments change.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
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Collaboration | Collaboration |
|
2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Support | CRM |
|
2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
|
2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
|
2010 | 2010 |
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Content Delivery Network | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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